Episodes
Building a Networking Group that Actually Adds Value, with Rob Volk
In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.
How to Structure a Modern Marketing Team, with Gaetano DiNardi
In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts
Effective Win/Loss Interviews, with Tirrah Switzer
In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands. Discussed in this episode: Why best practices aren't enough in win/loss interviews Comparing in-house to 3rd party How to best implement findings...
Authenticity Builds Brand, with Devin Reed
In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong. We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.
7 Principles for Explosive Top-line Growth, with Jeff Swystun
In this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.
Marketing as Practice, Not Function, with Eric Olson
In this episode, Benji talks to Eric Olson, CMO at Quickbase. We discuss: Developing a "Win Together" culture Unifying messaging & goals across departments What it looks like to have Marketing own the pipeline
Marketing: The Center of Corporate Strategy, with Rebecca Biestman
In this episode, Benji talks to Rebecca Biestman, CMO at Reputation. We discuss: Why we need a language shift in B2B around "brand" How to bring up company positioning to the C-suite When to start prioritizing brand in your organization
Creatively Showcase Your Product in Action, with Evan Davies
In this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda. We discuss: Creative ways to showcase applications of your product or service The power of team rituals & incentives Evan's key learnings after helping...
Professional Freedom Isn’t a Pipe Dream, with Chris Walker
In this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career. What we talked about: What professional freedom is and how to claim it …
Add Friction to Your Marketing, with Jacob Azia
In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies. Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.
Using Customer Insights to Unlock Marketing Success, with Ryan Paul G…
In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift. With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define …