B2B Growth: Your Guide to B2B Marketing

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.

We’ve come to a time in B2B marketing where more and more we’re taking ideas from B2C marketing. But it hasn’t always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

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