Episodes

March 15, 2024

Content Systems of a $3 BILLION SaaS Company

What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company? James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum …

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March 12, 2024

Gen Z Takeover of Search and Social

Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. Discussed in this Episode: Tracey Wallace - Contentment Newsletter:...

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March 8, 2024

Are you thinking about “Vanity Metrics” the wrong way?

James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable! This discussion was hosted at the Sweet Fish Media Creator House. Watch the full discussion …

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March 5, 2024

Content Do’s and Don’ts

On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode: - Validate content ideas by pitching them to...

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Feb. 27, 2024

Going DARK

On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? …

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Feb. 20, 2024

Salesloft Acquires Drift, analyzing 1,200 LinkedIn posts, and Rogan i…

On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify. …

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Feb. 13, 2024

How to Get Your Boss to Post on LinkedIn

On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in …

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Feb. 6, 2024

Shaking things up on LinkedIn

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure …

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Jan. 30, 2024

Outside of the Box Marketing for B2B

On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take …

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Jan. 23, 2024

Influencers in B2B? Too little too late, or a risk worth taking?

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render …

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Jan. 16, 2024

The SECRET Potential of a Podcast

On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months …

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Jan. 9, 2024

Your Execs HATE The Content You’re Making

On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it …

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Jan. 2, 2024

Uber's BRILLIANT Airport Dad Campaign

We see you airport dad! On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing. Link to Article:...

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Dec. 19, 2023

Our 2024 Predictions

On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead! Have a prediction of your own? Let us know and connect with us on LinkedIn: Benji: https://www.linkedin.com/in/benji-block/ Alli:...

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Dec. 12, 2023

B2B Buyers DO NOT Trust Content from SaaS Companies

Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came...

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Dec. 5, 2023

If Dave Gerhardt was running your Marketing Department

Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses …

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Nov. 28, 2023

Create a Newsletter People Actually Read

With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential. Link to Posts:...

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Nov. 21, 2023

A new way to webinar?

Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent, …

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Nov. 14, 2023

The 2023 State of Content Marketing Report

Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. https://www.superpath.co/ recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post:...

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Nov. 7, 2023

Algorithm Secrets: TikTok, Instagram, YouTube

Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level. In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock …

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Oct. 31, 2023

Algorithm Secrets: LinkedIn

LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now. In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and …

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Oct. 24, 2023

We need to clean up the mess we made

“If we don’t start thinking for ourselves, AI is coming for us.” - Megan Morreale On this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a …

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Oct. 17, 2023

Handraiser or Learner? Separate your leads!

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the...

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Oct. 10, 2023

Handraiser or Learner? Separate your leads!

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! On this episode, Alli, Brent, and Benji breakdown the differences between handraisers and learners and how, often B2B marketers confuse the two....

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