B2B Growth: Your Guide to B2B Marketing

B2B Growth

The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner

In this cross-over episode, we’re sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.

What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You’ll learn:

  1. How brands should hire writers
  2. What makes a great writer for B2B Content
  3. How to build a content marketing strategy
  4. The notion of “Writing for Google”
  5. Best practices for your content

The High EQ Marketer website:

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