#NewPodcast: The Revenue Collective Podcast

WEBVTT 1 00:00:06.000 --> 00:00:10.150 Hey everyone, welcome back to the new podcast series. If this is your 2 00:00:10.189 --> 00:00:14.310 first time tuning in, I'm Kelsey cores and here I introduce you, the 3 00:00:14.429 --> 00:00:19.149 listener, to new podcast in the BB realm which you could find useful or 4 00:00:19.469 --> 00:00:23.420 maybe someone in your network could find useful. This week spotlight is on the 5 00:00:23.539 --> 00:00:28.620 revenue collective podcast, sponsored by the revenue collective. The host of this podcast 6 00:00:28.699 --> 00:00:32.740 is Justin Welsh, which many of you may know from his explosive growth on 7 00:00:32.820 --> 00:00:39.409 Linkedin. The revenue collective is an elite global community of customer facing executives designed 8 00:00:39.409 --> 00:00:44.850 to support the professional development of revenue leaders at high growth companies, facilitate the 9 00:00:44.890 --> 00:00:50.200 sharing of best practices and serve as a trusted community where members can openly discuss 10 00:00:50.439 --> 00:00:56.159 business issues. On each episode, you will hear executives dedicated to providing support, 11 00:00:56.200 --> 00:01:00.520 assistance, education and career growth. If you think you'll find the show 12 00:01:00.560 --> 00:01:04.790 valuable after you check out this quick snippet, just search the revenue collective podcast 13 00:01:04.950 --> 00:01:10.790 and apple podcast or your favorite podcast player makes you subscribe and if you really 14 00:01:10.870 --> 00:01:12.269 like it, don't forget to leave a review. It's a great way to 15 00:01:12.349 --> 00:01:15.750 help people find new podcast content. Okay, okay, let's tune in. 16 00:01:18.620 --> 00:01:22.579 My hope with every kind of personal or human to human interaction, whatever it 17 00:01:22.780 --> 00:01:26.140 is, whether it's like, you know, a virtual breakfast on a zoom 18 00:01:26.180 --> 00:01:30.219 call, whether it's me talking to you, whether it's slack, whether it's 19 00:01:30.260 --> 00:01:32.969 me going to a dinner or whatever, my hope is that you just get 20 00:01:33.129 --> 00:01:36.609 one thing, one specific thing, and that's why I'm always you know, 21 00:01:36.689 --> 00:01:38.969 we just we watched a Friday fundamentals and salesacer podcast. I'm just really, 22 00:01:40.010 --> 00:01:42.730 really big on like, give me one thing, actionable thing. Tell me 23 00:01:42.769 --> 00:01:46.689 the subject line of the email, tell me a practice that I can use. 24 00:01:46.810 --> 00:01:49.760 Tell me a strategy I can deploy. That that sounds real. So 25 00:01:49.840 --> 00:01:53.799 that's what I hope. I think like a mixture of the human experience of 26 00:01:53.959 --> 00:01:59.640 the people that are your guests and celebrating that human experience with all of its, 27 00:02:00.000 --> 00:02:02.469 you know, beauty and all of its imperfection, and then giving them 28 00:02:02.510 --> 00:02:06.909 a couple key insights that they can really take away and say I'm going to 29 00:02:06.950 --> 00:02:08.389 do this tomorrow, I'm going to do this today, and it will help 30 00:02:08.430 --> 00:02:13.150 me. If this is going to be, I think, really exciting for 31 00:02:13.310 --> 00:02:15.500 folks in revenue collective because they're going to want to listen. They're going to 32 00:02:15.580 --> 00:02:21.460 want to learn about what people at other businesses who are executive revenue operators are 33 00:02:21.539 --> 00:02:23.539 doing to grow their business. No, not just in the challenging times that 34 00:02:23.580 --> 00:02:27.539 we have here, but but all the time. So I get a sense 35 00:02:27.659 --> 00:02:30.090 that will have a lot of great listeners from from revenue collective, but there 36 00:02:30.129 --> 00:02:35.490 will also be people who stumble across this or get recommended to this podcast who 37 00:02:35.490 --> 00:02:38.050 don't know a lot about revenue collective. Could you tell the audience just a 38 00:02:38.090 --> 00:02:42.370 little bit more holistically about what what the revenue collective is? Yeah, and 39 00:02:43.330 --> 00:02:49.960 it's fascinating to me because how the revenue collective is always in flux, which 40 00:02:49.960 --> 00:02:53.560 I love. But here's the why. Like revenue collector, is a global 41 00:02:53.599 --> 00:02:57.800 community of sales and marketing really go to market, include customer success, any 42 00:02:57.800 --> 00:03:01.030 customer facing function executives. That's and and Justin you were there at the beginning, 43 00:03:01.069 --> 00:03:06.030 Yep, you know, we were doing dinners with you and Adam Leeman 44 00:03:06.110 --> 00:03:07.590 and a bunch of other people in New York City back in like two thousand 45 00:03:07.590 --> 00:03:13.219 and two thousand and fourteen, and then one thing just sort of led to 46 00:03:13.259 --> 00:03:15.180 the next and well, we gave it a name in two thousand and sixteen 47 00:03:15.300 --> 00:03:19.699 and now it is a global community. So so what does that mean? 48 00:03:19.819 --> 00:03:22.699 So, first of all, what does it mean? Like what's the point? 49 00:03:23.060 --> 00:03:25.500 The point of revenue collective is that two things have been happening, and 50 00:03:25.699 --> 00:03:30.009 we're happening to me personally over the last really ten years. I've been doing 51 00:03:30.090 --> 00:03:34.250 leadership for seventeen, but ten is beginning. In two thousand and ten, 52 00:03:34.289 --> 00:03:37.370 when I left Curson them group and joined this company called axels, when like, 53 00:03:37.449 --> 00:03:39.490 the world became sort of in like start contrast, and that's that. 54 00:03:39.930 --> 00:03:44.560 First, the playbook for how to do the job. It continues to change. 55 00:03:44.599 --> 00:03:47.280 Right now it's changing by the minute. Determining what technology genie to use, 56 00:03:47.360 --> 00:03:51.240 what workflows, what tools, what teams, how you should manage them? 57 00:03:51.280 --> 00:03:53.120 Should they be field or inside? How do you move a field team 58 00:03:53.159 --> 00:03:57.750 to inside? What is a BM o? ABUM'S DAD? Now it's intent 59 00:03:57.789 --> 00:03:59.909 data. What's intent day to have? I do that. All of the 60 00:04:00.030 --> 00:04:02.669 thing about like how do we be good at our job? Those things are 61 00:04:02.710 --> 00:04:08.909 changing at the same time that the average tenure for all of us and it's 62 00:04:08.990 --> 00:04:11.340 I don't again, like I don't need to present this is some kind of 63 00:04:11.419 --> 00:04:15.539 nefarious scheme. There's not like an opponent or an adversary in this conversation. 64 00:04:15.740 --> 00:04:18.339 This is just a statement, which is that our average tenure, both at 65 00:04:18.379 --> 00:04:23.420 the middle manager and frontline manager level, but also particularly the executive level, 66 00:04:23.500 --> 00:04:27.410 is shrinking and last time we looked was seventeen months, you know, and 67 00:04:27.529 --> 00:04:30.129 frankly now I'm sure it's lower. And when I looked out at we look 68 00:04:30.129 --> 00:04:33.769 at it other communities that are out there for a few different reasons, which 69 00:04:33.810 --> 00:04:36.769 you know, I can expound on at length. But for a few different 70 00:04:36.769 --> 00:04:43.800 reasons, those communities didn't just serve the individual operator. oftentimes it was either 71 00:04:44.000 --> 00:04:46.720 because they needed to get as many people in as possible, because they were 72 00:04:46.800 --> 00:04:51.439 really the revenue model was selling sponsorships, or it was because the revenue model 73 00:04:51.439 --> 00:04:56.750 was selling corporate memberships, and so they had many different kind of constituents. 74 00:04:56.790 --> 00:05:00.750 I didn't see anything that was focused on your or my career, meaning it's 75 00:05:00.750 --> 00:05:03.829 going to provide a guide from job to job. I see a lot of 76 00:05:03.910 --> 00:05:10.060 people talking about the profession of sales and that's important to me, but the 77 00:05:10.180 --> 00:05:13.939 thing that's really motivating to me, the thing that's really most important to me, 78 00:05:13.980 --> 00:05:17.180 is not an abstraction about the profession of sales. It's about individual human 79 00:05:17.220 --> 00:05:24.009 beings and their ability to navigate an increasingly volatile world. It's not a bad 80 00:05:24.089 --> 00:05:27.970 world, there are opportunities in the world, but there wasn't a playbook for 81 00:05:28.050 --> 00:05:31.009 how to do that. And I also saw that certain constituents, certain groups 82 00:05:31.009 --> 00:05:35.759 of people, had information and others didn't, and specifically in the high growth 83 00:05:35.839 --> 00:05:39.759 world. But you know, just generally, I guess across the labor market 84 00:05:40.199 --> 00:05:45.040 the operating executives often were we're coming from a place of a lack of information, 85 00:05:45.079 --> 00:05:48.879 a lack of information about compensation, a lack of information about employment agreements, 86 00:05:49.110 --> 00:05:53.629 a lack of empowerment that you're allowed to negotiate for employment agreements, a 87 00:05:53.670 --> 00:05:57.670 lack of visibility on where all of the jobs were, a lack of mentors 88 00:05:57.910 --> 00:06:00.790 and other people to ask and talk to, to provide guidance, support and 89 00:06:00.870 --> 00:06:04.699 advice. So this is a very long winded way of of answering the question, 90 00:06:04.779 --> 00:06:09.019 but revenue collective is intended to be this thing that I call a career 91 00:06:09.100 --> 00:06:13.019 enablement platform and what I'm trying to do is I'm trying to and what we 92 00:06:13.139 --> 00:06:15.699 are trying to do, like the project that all of us are embarked on 93 00:06:15.740 --> 00:06:19.329 as members is to try and aggregate all of our collection of wisdom and then 94 00:06:19.410 --> 00:06:23.689 distill it into useful forms, to the point of the podcast, so that 95 00:06:23.970 --> 00:06:30.250 individual people have an easier job of navigating their careers, so that the likelihood 96 00:06:30.250 --> 00:06:31.490 that they get where they want to go, wherever it is that they want 97 00:06:31.490 --> 00:06:36.720 to go, is increased. We really hope you enjoyed that short clip from 98 00:06:36.800 --> 00:06:42.600 Justin as he interviews Sam Jacobs, founder of the revenue collective. Justin is 99 00:06:42.639 --> 00:06:46.040 going to be an extremely helpful and cool post. Again, just search the 100 00:06:46.189 --> 00:06:51.310 revenue collective podcasts and apple podcast or wherever you do. You're listening, subscribe, 101 00:06:51.350 --> 00:06:54.709 leave a review if you like it, and don't forget to tell a 102 00:06:54.750 --> 00:06:57.550 friend if you think they'd enjoy it. That wraps it up for this week, 103 00:06:57.589 --> 00:07:02.819 so don't forget to tune in next week. I hate it when podcasts 104 00:07:02.980 --> 00:07:06.420 incessantly ask their listeners for reviews, but I get why they do it, 105 00:07:06.779 --> 00:07:11.899 because reviews are enormously helpful when you're trying to grow a podcast audience. So 106 00:07:12.060 --> 00:07:14.779 here's what we decided to do. If you leave a review, for be 107 00:07:14.860 --> 00:07:17.569 to be growth in apple podcasts and email me a screenshot of the review. 108 00:07:17.730 --> 00:07:21.810 To James at Sweet Fish Mediacom I'll send you a signed copy of my new 109 00:07:21.889 --> 00:07:26.689 book. Content based networking. How to instantly connect with anyone you want to 110 00:07:26.769 --> 00:07:29.930 know. We get a review, you get a free book. We both 111 00:07:30.000 --> win.