#NewPodcast: The ABM Podcast

WEBVTT 1 00:00:05.879 --> 00:00:09.789 Hello and welcome back to the new podcast series. This is Kelsey cores. 2 00:00:10.189 --> 00:00:13.669 Today we're really excited to share with you a new show that just launched for 3 00:00:13.750 --> 00:00:17.989 our friends over at the ABM leadership alliance. Today we're going to share with 4 00:00:18.070 --> 00:00:22.219 you a quick snippet from one of their very first episodes. This episode was 5 00:00:22.339 --> 00:00:27.780 hosted by Brandon Red Linger and Features Casey, Finance Director of strategic accounts at 6 00:00:27.820 --> 00:00:32.619 Bisabo, and Amber Bogie, ABM manager at degree. If you think you'll 7 00:00:32.619 --> 00:00:36.130 find the show valuable after you check out this quick snippet, just search the 8 00:00:36.329 --> 00:00:41.210 ABM podcast in apple or your favorite podcast player. Makes sure you subscribe and, 9 00:00:41.250 --> 00:00:43.890 if you really like it, don't forget to leave a review. It's 10 00:00:43.929 --> 00:00:47.530 a great way to help people find new podcast content. And maybe the show 11 00:00:47.649 --> 00:00:50.759 isn't up your alley, but you know someone who would be interested, send 12 00:00:50.759 --> 00:00:54.079 them a text message, a linkedin message, a smoke signal, anything you 13 00:00:54.159 --> 00:00:57.000 can think of. It could be a really thoughtful way to let someone in 14 00:00:57.079 --> 00:01:00.159 your network know that you're thinking about them and looking to share valuable resources. 15 00:01:00.679 --> 00:01:04.750 Okay, here's the snippet from Brandon and his conversation with Casey and amber. 16 00:01:07.549 --> 00:01:11.950 Casey, what does ABM look like over at Busabo and kind of how do 17 00:01:11.989 --> 00:01:17.310 you define ABM? So I think we take a fairly holistic approach to abm 18 00:01:17.590 --> 00:01:21.659 in the sense that, you know, our entire Marketing Organization is certainly bought 19 00:01:21.739 --> 00:01:26.900 in and I would I would say that events are great way of targeting individuals 20 00:01:26.939 --> 00:01:30.299 and, I think, core to a lot of count base marketing strategies and 21 00:01:30.379 --> 00:01:36.290 campaigns. For me, when I think ABM, I think of a strategic 22 00:01:36.489 --> 00:01:40.489 and thoughtful approach to selling and the only way to do that is to partner 23 00:01:40.530 --> 00:01:45.849 very closely with the marketing leadership members of Your Marketing Organization to, you know, 24 00:01:45.969 --> 00:01:48.920 really take advantage of the great work that they're doing, to target, 25 00:01:48.920 --> 00:01:51.079 you know, one to one, one two, few and one too many, 26 00:01:51.159 --> 00:01:53.120 and, you know, be following up in a meaningful, timely and 27 00:01:53.239 --> 00:01:57.959 relevant way. Cool. What companies do you think should be doing abim and 28 00:01:57.120 --> 00:02:00.200 maybe, just as importantly, Casey, what companies do think should not be 29 00:02:00.359 --> 00:02:04.230 doing abium, because I know and Abian's not for everyone. Right, I 30 00:02:04.349 --> 00:02:07.469 agree, am and I think you know ABM is I think we could just 31 00:02:07.510 --> 00:02:10.469 say ABM's probably not for a lot of B Toc companies. So, but 32 00:02:10.830 --> 00:02:15.180 but for beat for betb companies. I really don't see a downfall. I 33 00:02:15.259 --> 00:02:17.819 mean, you know, you just need one person like amber inside of the 34 00:02:17.819 --> 00:02:23.219 organization who's really passionate and skilled and, you know, can can rally the 35 00:02:23.300 --> 00:02:27.419 troops and get people excited about, you know, leaning into something that's potentially 36 00:02:27.539 --> 00:02:30.810 new or, you know, recreating a strategy that's gotten a little dusty over 37 00:02:30.930 --> 00:02:36.689 time and applying some of these best practices, you know, to just ultimately 38 00:02:37.330 --> 00:02:40.409 connect with your your tear one strategic accounts. I don't know, I don't 39 00:02:40.409 --> 00:02:45.240 know a single be tob company out there that wouldn't benefit from it and that 40 00:02:45.319 --> 00:02:49.879 shouldn't necessarily be doing it. All right, everyone, we really hope you 41 00:02:49.960 --> 00:02:53.199 enjoyed that short clip from Brandon Casey and amber. Brandon is going to be 42 00:02:53.240 --> 00:02:57.879 a fantastic host, along with all of the other hosts over at the ABM 43 00:02:57.960 --> 00:03:00.669 leadership alliance. If you listen to the show, we know that you're thinking 44 00:03:00.710 --> 00:03:04.789 about growth. So, no matter what your role is, whether it be 45 00:03:04.909 --> 00:03:08.349 in sales, marketing or another function, if you're looking to drive growth for 46 00:03:08.550 --> 00:03:14.219 your organization, we definitely think you'll get value from subscribing to the show. 47 00:03:14.780 --> 00:03:19.379 Again, just there to the ABM podcast in Apple podcasts or wherever you do 48 00:03:19.379 --> 00:03:22.939 you're listening, subscribe, leaver a review if you like it, and don't 49 00:03:22.979 --> 00:03:24.580 forget to tell a friend if you think they'd enjoy it. Thank you so 50 00:03:24.699 --> 00:03:30.289 much for tuning in and have a fantastic day. For the longest time I 51 00:03:30.530 --> 00:03:35.569 was asking people to leave a review of BB growth and apple podcasts, but 52 00:03:35.770 --> 00:03:39.129 I realize that was kind of stupid, because leaving a review is way harder 53 00:03:39.610 --> 00:03:44.120 than just leaving a simple rating. So I'm changing my tune a bit. 54 00:03:44.360 --> 00:03:46.319 Instead of asking you to leave a review, I'm just going to ask you 55 00:03:46.360 --> 00:03:51.360 to go to bb growth and apple podcasts, scroll down until you see the 56 00:03:51.439 --> 00:03:54.240 ratings and reviews section and just tap the number of stars you want to give 57 00:03:54.240 --> 00:03:59.669 us. No review necessary, super easy and I promise it will help us 58 00:03:59.710 --> 00:04:02.550 out a ton. If you want to copy on my book content base networking 59 00:04:02.789 --> 00:04:05.870 to shoot me a text after you leave the rating and I'll send one your 60 00:04:05.870 --> 00:04:10.659 way. Text me at four und seven for and I know three hundred and 61 00:04:10.699 --> 00:04:11.620 thirty two eight