#NewPodcast: Move The World With Words w/ Adrian Cohn and Ani Obermeier

WEBVTT 1 00:00:06.000 --> 00:00:11.310 Looking for a guaranteed way to create content that resonates with your audience? Start 2 00:00:11.310 --> 00:00:16.230 a podcast, interview your ideal clients and let them choose the topic of the 3 00:00:16.350 --> 00:00:20.670 interview, because if your ideal clients care about the topic, there's a good 4 00:00:20.750 --> 00:00:24.539 chance the rest of your audience will care about it too. Learn more at 5 00:00:24.579 --> 00:00:32.979 sweet fish Mediacom. You're listening to be tob growth, a daily podcast for 6 00:00:33.140 --> 00:00:37.329 B TOB leaders. We've interviewed names you've probably heard before, like Gary Vannerd 7 00:00:37.329 --> 00:00:41.090 truck and Simon Senek, but you've probably never heard from the majority of our 8 00:00:41.170 --> 00:00:46.130 guests. That's because the bulk of our interviews aren't with professional speakers and authors. 9 00:00:46.689 --> 00:00:50.039 Most of our guests are in the trenches leading sales and marketing teams. 10 00:00:50.320 --> 00:00:55.479 They're implementing strategy, they're experimenting with tactics, they're building the fastest growing BTB 11 00:00:55.600 --> 00:00:58.960 companies in the world. My name is James Carberry. I'm the founder of 12 00:00:59.000 --> 00:01:02.880 sweetish media, a podcast agency for BB brands, and I'm also one of 13 00:01:02.920 --> 00:01:06.909 the CO hosts of this show. We're not interviewing sales and marketing leaders. 14 00:01:07.109 --> 00:01:10.750 You'll hear stories from behind the scenes of our own business. Will share the 15 00:01:10.790 --> 00:01:14.030 ups and downs of our journey as we attempt to take over the world. 16 00:01:14.670 --> 00:01:23.700 Just getting well, maybe let's skin in the show. Hey guys, welcome 17 00:01:23.780 --> 00:01:29.060 back to another episode of the new podcast series. This is Kelsey Corps and 18 00:01:29.140 --> 00:01:32.579 we are so excited to share with you a new show that we just launched 19 00:01:32.620 --> 00:01:36.969 for our friends over at smartling. This is a pretty unique podcast because smartling 20 00:01:37.090 --> 00:01:41.769 is a language translation service with over six thousand languages in the world. Every 21 00:01:41.810 --> 00:01:46.129 single one of those billions of people can only be reached through, you guessed 22 00:01:46.170 --> 00:01:49.239 it, words. So today we are going to share with you a quick 23 00:01:49.239 --> 00:01:53.159 snippet from their move the world with words first episode. This episode was hosted 24 00:01:53.200 --> 00:01:57.560 by Adrian Cone and Annie Obermeyer, both host of the show. If you 25 00:01:57.719 --> 00:02:01.230 think you'll find the show valuable after you check out the quick snippet, just 26 00:02:01.430 --> 00:02:06.950 search move the world with words and apple podcast or your favorite podcast player. 27 00:02:07.390 --> 00:02:09.150 Make sure you subscribe and, if you really like it, don't forget to 28 00:02:09.229 --> 00:02:13.349 leave a review. Now, I know this is in pretty cool content, 29 00:02:13.550 --> 00:02:15.460 so if you know someone who could be interested, please let them know. 30 00:02:15.819 --> 00:02:19.900 We're so connected in this world. It's pretty easy to send a text, 31 00:02:19.939 --> 00:02:23.979 a linkedin message or my favorite at the smoke signal. Okay, here's The 32 00:02:23.020 --> 00:02:31.129 snippet from Adrian and Annie's conversation. So we're really excited to have just brought 33 00:02:31.210 --> 00:02:34.889 a book to the market called move the world with words. It's a profile 34 00:02:35.009 --> 00:02:39.810 of twelve translators from around the world and the idea behind the campaign and this 35 00:02:40.009 --> 00:02:46.479 book is that there is a real human story behind global commerce and that human 36 00:02:46.520 --> 00:02:52.719 story that's most connected to smartling is the translators, the human content writers that 37 00:02:52.919 --> 00:03:00.509 transform content from one language into other languages for customers to enable their businesses in 38 00:03:00.669 --> 00:03:06.509 any marketplace, and I think it's a very underestimated skill and really an art 39 00:03:06.590 --> 00:03:09.710 form, and I think that's one of my key takeaways from doing all these 40 00:03:09.750 --> 00:03:15.340 interviews with people, that it is really incredibly hard to get translations right. 41 00:03:16.060 --> 00:03:22.340 It is hard and it's the genesis of this podcast. This podcast is all 42 00:03:22.419 --> 00:03:27.770 about the translators behind global commerce and when we were at Etat, as you 43 00:03:27.849 --> 00:03:31.210 mentioned, we met hundreds of translators, but we interviewed about thirty five of 44 00:03:31.330 --> 00:03:36.650 them and the whole purpose of this series, this podcast series, is to 45 00:03:36.770 --> 00:03:40.129 bring their stories to you, the listener, and I think you will find 46 00:03:40.289 --> 00:03:45.800 that you'll be surprised by the stories and by the hope how different their stories 47 00:03:45.840 --> 00:03:50.159 are. Two I certainly found through the ones that I've done that you know 48 00:03:50.439 --> 00:03:54.520 the what type of content people are translating, but also what type of clients 49 00:03:54.560 --> 00:03:59.590 they work with, their experiences of very, very different. We heard all 50 00:03:59.629 --> 00:04:04.870 about the translator's perspective. We ask them about how they got into the industry, 51 00:04:05.270 --> 00:04:10.500 the types of things that they do to keep themselves skilled up on translation 52 00:04:10.620 --> 00:04:14.659 and localization, what life is like where they live. That was one of 53 00:04:14.699 --> 00:04:18.459 my favorite ones to ask. Learn a lot of interesting things about different cultures 54 00:04:18.500 --> 00:04:21.779 that I simply didn't know about before. Like, I guess you knew this, 55 00:04:21.939 --> 00:04:27.730 but Germans love to dub movies. We love it. I didn't know 56 00:04:27.850 --> 00:04:30.370 that at all, but it came up in one of my conversations. We 57 00:04:30.449 --> 00:04:34.250 also ask translators what their favorite word is. I was just going to say. 58 00:04:34.290 --> 00:04:38.839 Actually, there's a lot of learning. Apart from you learning who those 59 00:04:38.920 --> 00:04:42.560 transitors are and their lives, you also get a lot of really great tips 60 00:04:42.600 --> 00:04:46.639 a thing from them. They talking about their favorite books, their favorite podcasts, 61 00:04:46.759 --> 00:04:49.720 possibly the favorite words, as you said, the favorite band. So 62 00:04:49.800 --> 00:04:54.029 maybe you'll discover us, while something new to listen to, which is always 63 00:04:54.069 --> 00:04:58.509 fun, and I think the diversity of the content is a result of all 64 00:04:58.629 --> 00:05:01.949 these interviews makes this a podcast that's suitable for a lot of different audiences. 65 00:05:02.829 --> 00:05:06.500 For sure, if you're a translator, you're going to love this podcast because 66 00:05:06.500 --> 00:05:11.699 you're going to hear stories that probably relate to your life ex variance in your 67 00:05:11.860 --> 00:05:17.939 professional experiences. But if you're a localization manager or somebody who touches the global 68 00:05:18.019 --> 00:05:23.850 content experience, I think you're going to really get immersed in the stories and 69 00:05:24.009 --> 00:05:29.370 the lives of these people who we spoke to. Wow, we really hope 70 00:05:29.410 --> 00:05:32.850 you enjoyed that short clip from Adrian and Annie and their conversation about the PODCASTS. 71 00:05:33.129 --> 00:05:36.519 They're going to be fantastic host of the show again. Just sear to 72 00:05:36.759 --> 00:05:41.879 move the world with words and apple podcast or wherever you do your listening. 73 00:05:42.279 --> 00:05:45.560 Subscribe, leave a review if you like it and don't forget to tell a 74 00:05:45.639 --> 00:05:48.959 friend if you think they'd enjoy it. Remember, the world moves onwards because 75 00:05:48.959 --> 00:05:56.709 we can move the world with words. See you next time. I hate 76 00:05:56.750 --> 00:06:00.990 it when podcasts incessantly ask their listeners for reviews, but I get why they 77 00:06:00.029 --> 00:06:03.860 do it, because reviews are enormously helpful when you're trying to grow a podcast 78 00:06:03.899 --> 00:06:08.259 audience. So here's what we decided to do. If you leave a review 79 00:06:08.300 --> 00:06:11.980 for be to be growth in apple podcasts and email me a screenshot of the 80 00:06:12.019 --> 00:06:15.259 review to James at Sweet Fish Mediacom, I'll send you a signed copy of 81 00:06:15.339 --> 00:06:19.089 my new book, content based networking, how to instantly connect with anyone you 82 00:06:19.170 --> 00:06:23.050 want to know. We get a review, you get a free book. 83 00:06:23.290 --> 00:06:23.930 We both win.