Transcript
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Hello If you are new here, This is the
new podcast, Siri's, where we introduce
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you to new podcast in the B two B realm.
I'm your host, Kelsey Course with Sweet
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Fish Media. This week, I would like to
introduce you to a new podcast called
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the First Business Bank Podcast. Each
episode features an interview
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discussing business practices and
topics such as company culture,
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communication, financial risk and so
much more. If you think you'll find the
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show valuable after you check out this
quick snippet, just search First
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Business Bank podcast in Apple Podcast
or your favorite podcast player makes
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you subscribe. And if you really like
it, don't forget to leave a review.
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It's a great way to help people find
new podcast content. Okay, let's jump
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into the snippet. Talk about the
connection between hiring the right
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people in building a great culture.
Well, I think it's critical. I mean, if
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you if you miss on the hiring side,
you're just you're not gonna have the
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culture that you want that you need. So
it's the most critical thing you could
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do in an organization is to have the
right people. So the cultural fit is
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absolutely imperative. It's fairly easy
to understand the technical aspects of
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a job and the skill set that someone
needs toe have. But it's much trickier
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to figure out if they're going to be a
cultural fit for your organization. So
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that's really where I think most of the
emphasis should be in the hiring
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process. That's what I That's what I do
when I'm interviewing as I'm trying to
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assess cultural fit. Um, because if
it's if somebody doesn't fit culturally,
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um, they're not gonna work out. Those
are the people in our organization's
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history who've been here for a year or
less and then are gone. They weren't a
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cultural fit. They didn't fit the team
atmosphere that we have. And they moved
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on because it didn't feel comfortable
for them on day or vice versa. Um,
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skill set somebody's kind of deficient
and something. You work on it, you
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train them up, you coach them up. You
kind of can work through that. But if
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they're not a cultural fit, you're in
big trouble in terms of longevity. Hey,
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everybody. Logan with sweet fish here.
If you've been listening to the show
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for a while, you know we're big
proponents of putting out original
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organic content on LinkedIn. But one
thing that's always been a struggle for
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a team like ours is too easily track
the reach of that linked in content.
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That's why I was really excited when I
heard about Shield the other day from a
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connection on you guessed it linked in.
Since our team started using shield,
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I've loved how it's led us easily track
and analyze the performance of are
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linked in content without having to
manually log it ourselves. It
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automatically creates reports and
generates some dashboards that are
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incredibly useful to see things like
what contents been performing the best
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and what days of the week are we
getting the most engagement and our
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average views proposed? I highly
suggest you guys check out this tool.
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If you're putting out content on
LinkedIn, and if you're not, you should
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be. It's been a game changer for us. If
you go to shield app dot ai and check
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out the 10 day free trial. You can even
use our promo code B two B growth to
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get a 25% discount. Again, that's
shield app dot ai and that promo code
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is be the number to be growth. All one
word. All right, We really hope you
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enjoy that short clip. Nothing is more
important to a thriving economy than
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visionary entrepreneurs determined to
succeed. And this podcast details what
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we see working in highly successful
businesses. Two day again. Just search
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First Business Bank podcast in Apple or
wherever you do your listening
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subscribe lever of you if you like it.
And don't forget to tell a friend if
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you think they'd enjoy it, Thank you
and have a wonderful day.
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Is the decision maker for your product
or service Abebe Marketer Are you
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looking to reach those buyers through
the medium of podcasting? Consider
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becoming a co host of BTB Growth. This
show is consistently ranked as a top
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100 podcast in the marketing category
of Apple podcasts, and the show gets
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more than 130,000 downloads each month.
We've already done the work of building
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the audience so you can focus on
delivering incredible content to our
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listeners if you're interested. Email
Logan at sweet Fish media dot com.