Every Friday we share one non-obvious insight from your favorite creators in our newsletter.
Sept. 21, 2020

#NewPodcast Customer Success Leader

The player is loading ...
B2B Growth

Customer Success Leader by Flatfile is your top resource for data optimization and customer onboarding efficiency.

When you subscribe to this show, you'll get access to expert conversations and insider strategies. You'll learn from the successes and struggles of thought leaders in the industry, equipping you to make improvements today.

In this episode of the #NewPodcast series, we share a part of episode 3 — Decrease Churn: How to Shore Up Relationships.

Check out the new show in Apple Podcasts.

Transcript
WEBVTT 1 00:00:05.040 --> 00:00:08.669 Hello, if you're new here. This is the new podcast series where we 2 00:00:08.910 --> 00:00:13.189 introduce you to new podcasts in the BDB realm. I'm your host, Kelsey 3 00:00:13.269 --> 00:00:16.910 course, with sweet fish media. This week I would like to introduce you 4 00:00:16.989 --> 00:00:22.059 to a new podcast by flat file. It's called the customer success leader and 5 00:00:22.219 --> 00:00:27.820 it's your top resource for data optimization and customer on boarding efficiency. When you 6 00:00:27.899 --> 00:00:32.859 subscribe to the show, you'll get access to expert conversations and insider strategies. 7 00:00:33.259 --> 00:00:37.369 You'll learn from the successes and the struggles of thought leaders in the industry, 8 00:00:37.689 --> 00:00:42.170 equipping you to make improvements today. If you think you'll find the show valuable, 9 00:00:42.170 --> 00:00:46.329 after you check out this quick snippit, just search customer success leader and 10 00:00:46.450 --> 00:00:51.320 Apple podcast or your favorite podcast player makes you subscribe and if you really like 11 00:00:51.520 --> 00:00:54.159 it, don't forget to leave her review. It's a great way to help 12 00:00:54.200 --> 00:01:00.000 people find new podcast content. Okay, let's jump into the SNIPPET. I 13 00:01:00.159 --> 00:01:04.670 often hear the customer success acts is almost an extension of the customers organization. 14 00:01:04.909 --> 00:01:10.069 You're trying to help them achieve business objectives. How do you help established that 15 00:01:10.189 --> 00:01:14.750 type of relationship with customers that you're working with? Well, success is a 16 00:01:14.870 --> 00:01:18.659 partnership and you have to get to know them as a person and also as 17 00:01:18.700 --> 00:01:22.180 a partner and a somebody that they can trust. So, sir, only 18 00:01:22.219 --> 00:01:25.620 my background and them knowing where I come from is part of it, but 19 00:01:26.019 --> 00:01:30.459 also you really have to get to know them as a person and understand what 20 00:01:30.859 --> 00:01:33.930 what their goals are and what their needs are. And so, you know, 21 00:01:34.010 --> 00:01:36.890 I really think that you just have to get to know them, be 22 00:01:37.049 --> 00:01:41.810 with them facetoface and really get to know all of the stakeholders in that business. 23 00:01:42.250 --> 00:01:45.930 Different companies have different ethos, so you have to get to know each 24 00:01:45.969 --> 00:01:49.760 and every person and what drives them towards success and what that company's mission and 25 00:01:51.000 --> 00:01:55.760 vision is, and then you can use the product to kind of reinforce that 26 00:01:55.920 --> 00:01:59.840 journey along the way. I really believe that's why reflects this has been around 27 00:02:00.040 --> 00:02:02.590 for so long and has had customers even since two thousand and one staples. 28 00:02:02.629 --> 00:02:07.189 And it's funny because sometimes our contacts will move from one company to another. 29 00:02:07.550 --> 00:02:13.830 I think about fanatics and some of our operations partners that we've had all these 30 00:02:13.909 --> 00:02:15.780 years, and that's why they come back to us, because they know us 31 00:02:15.780 --> 00:02:20.020 as a person. I used to work for a retailer WHO said get to 32 00:02:20.139 --> 00:02:23.699 know your customer, but get to know their person and work with people that 33 00:02:23.819 --> 00:02:29.139 you like. So that's, I think, what drives that relationship. All 34 00:02:29.180 --> 00:02:32.210 right, everyone, we really hope you enjoyed that short clip from Eric Crane. 35 00:02:32.530 --> 00:02:36.889 Eric is going to be a fantastic host. If you listen to the 36 00:02:36.930 --> 00:02:38.810 show, we know you thinking about growth. So, no matter what your 37 00:02:38.889 --> 00:02:43.969 role is, whether it be in sales, marketing or another function, if 38 00:02:44.009 --> 00:02:47.719 you're looking to drive growth for your organization, we definitely think you'll get value 39 00:02:47.719 --> 00:02:53.840 from subscribing to this show. Again, just search customer success leader and Apple 40 00:02:53.919 --> 00:02:58.319 podcast or wherever you do. You're listening, subscribe leaver of you if you 41 00:02:58.439 --> 00:03:00.909 like it, and don't forget to tell a friend if you think they'd enjoy 42 00:03:00.949 --> 00:03:07.590 it. Thank you so much for listening and have a wonderful day. Are 43 00:03:07.629 --> 00:03:10.830 you on Linkedin? That's a stupid question. Of course you're on Linkedin here. 44 00:03:10.949 --> 00:03:15.620 So we finish. We've gone all in on the platform. Multiple people 45 00:03:15.620 --> 00:03:19.300 from our team are creating content there. Sometimes it's a funny gift for me, 46 00:03:19.860 --> 00:03:23.460 other times it's a micro video or a slide deck and sometimes it's just 47 00:03:23.580 --> 00:03:27.729 a regular old status update. That shares their unique point of view on BB 48 00:03:27.930 --> 00:03:32.530 marketing leadership or their job function. We're posting this content through their personal profile, 49 00:03:32.930 --> 00:03:37.770 not our company page, and it would warm my heart and soul if 50 00:03:37.810 --> 00:03:42.039 you connected with each of our evangelists. will be adding more down the road, 51 00:03:42.199 --> 00:03:46.360 but for now you should connect with bill read, our COO, Kelsey 52 00:03:46.439 --> 00:03:50.639 Montgomery, our creative director, Dan Sanchez, our director of audience growth, 53 00:03:51.080 --> 00:03:53.960 Logan Lyles, are Director of partnerships, and me, James Carberry. We 54 00:03:54.080 --> 00:03:58.349 are having a whole lot of fun on Linkedin pretty much every single day, 55 00:03:58.710 --> 00:04:00.030 when we'd love for you to be a part of it.