Transcript
WEBVTT
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Conversations from the front lines of marketing. This is be to be growth.
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Dan. You'll welcome into Bob Growth. Thanks for having me. So,
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Danielle, let me do this.
I want to save the goal right up
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front for this episode because when I
get get to talking to you, I
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got really excited about the future of
marketing and I want to do what we
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were doing offline, just kind of
spitballing and talking on here, because I
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think listeners are going to get really
excited about the future of marketing. But
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before we we go there and can
kind of give that to people as fuel.
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You have a very unique lens that
I think lends itself well to this
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conversation because you're actually looking at the
future of marketing through this background in developer
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marketing. So give me some context
to your background and what you're seeing right
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now. This is not something that
I sought out befo. I kind of
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fell into it and learned a lot
of random stuff along the way. So
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I started out, yeah, started
my career in technology and in different roles.
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I worked in more corporate America space, worked for cute, a few
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tech teams and then I moved into
understanding how difficult it was to hire engineers.
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Right now, this is about when
cloud computing took off, for just
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reference, and one of my one
of my jobs was to educate everyone on
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cloud computing and through that I've found
a startup that was later turned to my
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first like real position in this space. I started a startup called a cloud
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guru. I was the first marketer
for that company. That grew from in
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five years we were about to under
or Twentyzero when I joined. We just
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sold for two billion. So that's
exciting. Yeah, so through that I
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watched the market change and now I'm
working full time on just completely marketing two
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developers. That's what I do all
day. Wow. So how do you
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see developers specifically starting to shape the
future of marketing and where things are going?
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So, if you ever marketed to
developers or talked with developers, what
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I love about them? I don't
mean to generalize everyone together, but right,
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right, yeah, some of the
strength of that community is, I
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would say authenticity. You they really
believe in products and when it comes to
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marketing they have a very low BS
radar, so they leads them to wanting
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to try products before they buy them, and it also leads to this thing
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that we all are aware of this
word of mouth marketing. If you want
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to make it marketing to developers,
you have to really be authentic in your
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message and have a product that lines
the claims that you're making and you have
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to kind of step back out of
the way and provide them a mechanism to
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share it within their communities, so
you have the authenticity and community aspect.
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What I think is like when I
nerd out on this and like, what
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I think is so interesting and why
I think this relates to the future of
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marketing is that's always been there.
That's like what makes me wake up in
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the morning and love marketing the developers, but it I see a lot of
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similarities and parallels to marketing towards Gen
Z in that and the next generation,
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not just developers, but everyone the
next generation, and they're like quests for
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Truth and quests for ethics and and
just because of the world they grew up
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and has a lot of similarities to
marketing to developers. So specifically, authenticity
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and community being things that you see
in the next generation and in developers.
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Talk a little bit more about why
you think maybe this next generation coming up
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is is so similar what you see
specifically in them. So mckinzi has a
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really good blog post on this.
I they went out and did a lot
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of research on Gen Z and understanding. Like what does Gen Z value?
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I'm going to compare it to generations
above, just for context, I would
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say, and it is all about
to your point. Literally, how did
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this generation grow up? What were
the social and market, like social economic
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situations they grew up in? But
Jen why would not jen? Why?
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The one right before a millennial?
Sorry, I can't think of what it
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is right now. They really bought
purchase for social status. So you can
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think of your like role x has
or fancy cars, and this research when
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you look at millennials, they bought
more for the experiences. I totally resonate
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with that. Does it yeah,
okay, I'm like fallen. That fucking
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do and it resonated with me.
I was like, wait, everyone doesn't
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want experiences. I didn't know that. Wait, so let me clarify.
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So Gen x is the one thing. Yeah, so jen x comes up
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in a culture where it's like,
let me prove that I'm I made it
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by the watch that I wear,
by the car that I drive, by
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the home that I buy. Then
I'm like coming. But think about when
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gen x came up in their parents
went through the Great Depression. Their parents
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went through have yeah, YEP,
so it's like yeah, exactly. So
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it's like I made it, wow, out of yeah, totally, it's
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it's coming out of what their parents
experienced, even what they are feeling the
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repercussions of, and so physical stuff
becomes the thing and then they reach a
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point where then we feel the impact
right where it's like, okay, we
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don't want the physical stuff anymore because
we saw our parents get it and that
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clearly wasn't really the thing, the
answer. Oh my gosh, preach,
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we are going down like some psychology, like what is the true meaning of
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life? Things like yes, we're
all tryings. Yeah, it is like
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a learned thing from your parents.
Oh, I saw my parents have everything
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and they weren't happy, like not
to the dark hair, like maybe not.
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Okay, so maybe there's something else. Maybe I'm going to go out
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and seek experiences to find that.
millennials, YEP, okay. So,
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but then we are at a place
now where we're seeing it shift again,
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and I mean millennials, like the
upper aged millennials, are having kids and
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even though we as millennials settled down
a lot less quickly than our parents did.
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There's another generation coming underneath us,
which is Gen Z. and so
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what do you think? Are they
rebelling against the experience thing or what makes
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them go so far digital? Because
they are way further into the digital space
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and that's a shift that you would
identify right. Yes, I think it.
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I don't know if I would say
rebelling against the experience thing. Experience
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just means something different to Gen z. If I'm like completely honest, I
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have so much faith in this next
generation coming up because they came up in
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a completely digital native environment. Things
that are normal to them or just not
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normal to the generations above. It
is normal to have really real relationships with
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people that they have maybe never met. So digital communities, it's all so
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normal to be a little bit more, I would see, like open and
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like questioning of like what is truth. So you can take that in like
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gender norms, for example, if
you're trying to market to Gen Z.
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Sorry, we're going on Gen Z
now. Now I'm going in a rabbit
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hole. No, that's good.
Yeah, like there it's a little less
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black and white and a little bit
more open to having the conversation of just
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like maybe there is some different polarities
here. I guess I play. But
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with that comes this like I would
say the overarching umbrella of Gen Z is
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truth and it is like I want
to be able to bring my true,
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authentic self to the world, and
that's why you have some of those gender
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conversations, but also where this king
tie into like all of the stuff we
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can nerd out on later about like
digital world's Meta versus Lah is just like
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how can I be my most authentic
self to in a social like social media,
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digital asque environment? And when I
when you start going down that rabbit
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trill talking more to Jen z specifically, man, it gets me thinking about
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a couple things, one being most
millennials also would fall in the category of
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this term you use, like digital
natives. There is like I can tell
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you I don't remember a time in
my life where I didn't have access to
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the Internet, but the difference would
be the evolution of the Internet in my
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lifetime I can remember. Versus Gen
Z would be like. I mean they
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are brought up in social media right, so it's like it's not just the
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Internet, it's social media specifically and
really being like baptized into that type of
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culture where it's just it is everywhere
and it's soaked into everything. I would
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say social media is more of a
millennial culture thing than the next culture.
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It's not looked at the same so
the millennials tend to get a bad rap
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for being the me generation. This
is totally so. What is our like?
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Vice Social Media? You get to
put the perfect version of me out
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there. Gen Z's came up more
in a digital native in like I think
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you would be really surprised at the
level of technical capabilities that some of the
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younger folks have just because of how
they brought up. So if you look
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on like Youtube, these twelve year
olds are making these like really, really
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well done videos. I'm like,
how do you know after effects? How
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are you doing this? Like they're
not in marketing. It's just because of
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the world that they were brought up. They have different tools of different like
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expectations for themselves. But anyway we
wind. For me, let's go back
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to gen x. How were they
marketed at versus? Then we can,
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you know, fast forward maybe to
us as millennials and then Gen z.
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But how have we seen the evolution
there and marketing specifically to the generation before
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us. I think the key differences
is the number of channels that you had
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to reach a customer. So the
channels that you had. You had TV,
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you had radio, you had newspaper
magazines, print, but the big
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differences that you had to pay to
play in a channels, meaning you had
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to have enough capital to be able
to afford a TV slot. And the
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people that I did have enough capital. They really were focused on brand awareness
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in the essence of remembering their brand. So I use Cocacola as the example.
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But you remember Coke's logo and they've
really push the logo, and this
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is where some of the misconceptions of
branding come from today. They really pushing
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the logo so that when you're walking
down the supermarket isle you see Cocacola,
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you remember the commercial, you buy
it. It's not just in marketing,
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like in consumer product marketing, it's
also marketing in music. The reason that
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you had these mega stars like the
Beatles or the rolling stones, etc.
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Is because you had to have a
lot of money to get a message around
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the world. So there could only
be so many folks. Okay, so
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that's what was happening before, and
what completely changed all that was Internet.
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So with the rise of the Internet, there's so many different channels to reach
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customers that now it took away the
big barrier to entry, which was money,
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but it added new difficulties, which
is saturation. There's so many messages
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now, there's so much information coming
at people that like cognitively we're not able
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to absorb all of it. So
the the companies that stick out today currently
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are the companies that can break through
that noise. They can do something differently,
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they they can resonate with a certain
audience. In the immediate future,
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like the next one of two to
three years, I would see almost all
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be tob companies moving towards at least
a product leg growth play or, better
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case, the ones that like really
get it to a community like growth play.
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It makes sense now with the shift, you have to have your product
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leading front and center. What changed
in each generation? It was the channels.
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The channels change. Yeah, we
have all these channels now, but
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the the companies that are really really
making it, the ones who I'm going
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to use wortle as an example.
Are you familiar with wortle? I am
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familiar with worldle. I don't want
to be but it's everywhere. Okay,
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let's use wordle before I tell you
my point. wortle. No one knew
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what worldl was in November, and
we're doing this in early February. Bortle
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just got bought for like a billion
dollars, I think, like a be
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in it. No one even knew
what it was four years ago. Why?
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The channel that matters today is word
of mouth, and that's why product
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leg growth allows word of mouth marketing. People don't really listen to claims as
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much. I think this changes,
though, when you get higher up in
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an organization, like if you're selling
into a VPS, vpcto like the the
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traditional sales led tactics are appropriate,
but for the majority through, like if
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you're trying to create demand, build
an audience, be a household name,
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you have to understand word of mouth
marketing and I think the first step of
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that is product like growth marketing.
HMM, and word of mouth has always
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been effective, but then it's just
like it kind of shifts in a way,
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because you word of mouth then also
done online and shared globally, is
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so easily right that it's like it
amplifies it even more. What I know
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doubt on and like what I do
for a living, is word of mouth
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marketing. Sounds like it's something that
you don't have control over, but you
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can. You do, but it's
harder because what you need to do to
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have control over it is to have
a good product that actually works and that
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you understand what your customers pain points
are, and you have to really do
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the work internally and believe in it
and then go out into the market like
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that. It's it's just it requires
a little bit more soul searching and time
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and that space. Yeah, to
really practice what you preach, I'd say.
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But that lines up with the future
of what we're even saying generationally right,
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because that long ticity and ethics is
like an absolute must, whereas I
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think, and we can talk specifically
about be to be brands in the SAS
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space, because I think there's a
reputation right now, and you can tell
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me if I'm wrong, but I
see a lot of like cold marketing that
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seems still generationally out of touch now, and so that evolution has to happen
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and ends up lining really lining up
really well word of mouth with this authenticity
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and ethics piece. I think that, like no one wants to put out
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cold marketing, as you and I
like that term. No one aims to
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do that from a marketing department,
but it really sends from like the culture
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and the values internally that, whether
your intentions are, it's what you produce
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at the end. Why? I
think what is going to change that is
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with this new generation and what is
coming. I think those players won't win
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anymore. They can win despite that, but I think less and less there
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is going to be any appetite for
that type of marketing. So I think
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be too, be marketers, really
need to take a look at themselves and
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got and not literally, but more
of like ethos way think of themselves,
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of be Toc marketers right, which
I think is happening a little bit more,
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as you're starting to I feel like
I've ended up in a couple conversations
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recently where it's like be to be
marketers looking at BEC world and not just
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being like and I wish I was
over there, but like Oh, we
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can create our own, I don't
know, sand box to play in over
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here too. Yeah, this one
simple way I train my teams on that
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is it's the difference between if you're
writing a piece. Even you're a beby
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company and you're writing a email to
many people, picture one person in your
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mind that's going to read it.
Give that person a name, give them
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a name, look around their world
and then write it. That's the be
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TOC mindset and a be tob marketer. Okay, so one of the things
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we talked about offline that I have
to bring up here. We talked about
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how there's this other inflection point that's
that were aware of right now, and
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some people are maybe early adopters in
this space because it's just developing, which
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is the announcement of the metaverse and
this advancement of like digital first. Right.
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So we talked digital natives, but
like digital first is this reality you
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see a need for kind of brands
really think through their future strategy. Daniell,
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tell me what excites you the most
about that and what you think we're
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going to start to see people trying
in that space? Okay, yes,
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and this is the place. Definitely. I say, I'm not an expert.
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If anyone claims to be an expert
on this, don't trust them because
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web three, metaverse, it hasn't
even been come defined yet. It isn't
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be an extatic talk. Yeah,
like you looks cannot be. You can
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just be someone that's read a lot
and it's been on a lot of twitter,
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but we can. Let's talk about
some practical changes, but more what
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we've been talking about the entire time. Like in this world, authenticity,
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ethics and community are all that matter. I would recommend anyone that is interested
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in this topic read a article by
Matthew Ball. It's called like what is
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the metaverse, where to find it
and who will build it? And there's
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some he does a really good job
at explaining, like what are the tenets
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of this future web three, metaverse, whatever that they are building on?
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Some of those tenants that are going
to impact me, to be marketing,
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are this concept of persistence. If
you if you're familiar with gaming, I
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think a lot of people go to
gaming to understand this. It's like I
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walk into one game, when I
walk in an animal crossing and I'm wearing
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a red hat. Well, when
I walk into Halo II, should also
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be wearing that red hat, like
between these worlds, you as an entity
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have to be persistent. What that
means for me, to be marketing is
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that whatever product that you're building,
it will have to play by the rules
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that are defined when these rules are
defined, which means you're going to need
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a lot of Dev and technical hires
on your team, or or access to
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them if you would like donals or
set to be able to build your product
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in a way that communicates in this
web three world, just like you built
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a website that communicates in web too. It's the same thing, just we
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don't know what it is yet.
It's one and the other big one,
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having like a fully functioning current like
economy or currency in this new place,
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getting into crypto. I know that
doesn't sound like it's a marketings job.
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That probably is. More operations are
finance and obviously cryptos not like completely bought
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in yet, but like, at
this point we will be moving into something
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that is not the same world that
we are living in today. So I
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think that it is important that you're
least educating yourself and thinking about if I'm
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going to be accepting currency in another
form, just like if you are going
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to accept the Indian dollar or something
like. Not Dollar, but you know
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what I'm saying. Yep, just
another currency, like how is that going
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to impact my marketing strategy? Hm, both great points. I imagine,
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and again this is maybe the pessimist
side of me, but I imagine,
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like be to be too often being
last into this next phase where it's going
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to be done at like almost out
of just sheer necessity. Right, like
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we're going to drag some of the
be to be space into this world because
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they're like kicking and screaming, but
they know that they have to do it
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and it'll be like half baked in
it. But then there's going to be
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for runners who do it like really, really well and can pull it off
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in an authentic way, in a
way that's exciting, and we all know
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there's like there's companies out there that
are going to do this high level.
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I wonder what if you were like
unlimited budget, Danielle, and you got
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to create something in this space?
Is What do you think, like be
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to be should be trying? What
would you try? Like, do you
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have any thoughts? There were like
it'd be so exciting to do or try
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this thing. Oh my gosh,
let's talk today. Let's be really practical
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and like, because I once again
we don't know what it's going to be.
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It's not like it's ready player one
and like we're just building ready,
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player one like that's not though.
They are. They are now accepting loans.
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Did you see that? They are. You can get a long property.
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Yeah, you can get alone to
buy property in the metavers. So
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I'm not quite there yet, but
all right, you have it. Today.
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Actually, what I think it's going
to be, and this is whatever
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the data is today. Thoughts.
I think it's going to be the actual
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world that we live in today,
but with more of like a Hologram type
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thing. So maybe the one is
you, the one you have your goggles
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on and you can see your friends
sitting next to you and like they kind
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of look like a Hologram, but
like you can still have a conversation with
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them. And then the technology evolves
in the the just like think about cell
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phones. Cell phones were really big
and now they can get really small.
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Well, we've got goggles right now. What if that someday moves into a
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contact Lens, and now I'm talking
Black Mirror stuff, but it's all real,
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and then your friend doesn't look like
a fuzzy Hologram. Your friend looks
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like your actual friend. It's maybe
so in your world, like what you're
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saying is like almost like more augmented
reality. It starts the lines between VR
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and a are start to blur a
little bit more. Yes, but taking
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this back to beb marketing, because
now I'm just getting into SCI FI convers
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and stunt sci fi. But you
give me in the BEDB marketing some of
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the things that you can tantually do
today, the one that exists. This
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is not for everyone, but if
I had money, what I would do?
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I would host a conference in the
Metaphor First World that exists today,
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post a conference, host meet up, have some especially if you're in a
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more like tech, like I work
and in technology. So that makes sense
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for my brand. But if you
are in a more innovative brand and or
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you're trying to connect with developers,
that's a way that you probably can't mess
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that up. Can't do in a
really unauthentic way or in authentic site.
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The other thing that I see a
lot of big brands doing, the have
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a lot of money, are creating
their own nfts. Yeah, I I
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think that there is a lot of
merit in nft world and I think that
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it is the first tempt or the
beginning of what may happen with branding.
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I don't think many companies can authentically
create an NFT. I don't think a
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company can, because, if you
it really has to be individual led,
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like these communities are people speaking on
their own opinions. So if you are
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a bebby company and you want to
try and I t's or you want to
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try to get in that world,
I would look for a creator that you
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can partner with in like learn,
but it has to be someone that already
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lives in that world for it to
feel real. Like you, yeah,
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for the best thing you can do
today is just learn about it so that
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it doesn't feel in authentic. Creators
is such a big part of this,
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because one thing I will say.
I don't know if you feel this way
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too, but I think the next
generation coming up, and I would I
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would put millennials slightly in this camp
as well, but there's like a genuine
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sort of lack of trust of institutions, and so if beatobe companies aren't careful,
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they just get lumped in in that
same kind of Oh, this big
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organization with these invisible men that sit
at some table somewhere making decision. You
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know what I mean, like there's
just a miss, there's a lack of
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trust. There so when you get
into individuals, create creators who people are
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excited about and like, that's it's
very grass roots, right, and it
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goes back to community where there is
this level of like we know there's,
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I don't know, off the the
words you were using right, community authenticity.
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I thinks like I end up back
there. So give me maybe any
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more examples of and it could be
in BETC or other companies that you're looking
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at, but are there any examples
of people that you think are doing this
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really well right now? Yeah,
right, yeah, I'll give you examples
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and also give you an article because
I just love reading. I just found,
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I stumbled upon this article by like
a young gentleman is his name is
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Duncan elder, and it was community
led growth, something, something, the
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key to acquisition, and it was
on the tribecommerce. Anyway, it articulated
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exactly what we're talking about so well
that I would really encourage people to go
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read it. And it is that
movement of be too be companies can feel
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authentic. It's because you just need
to be in a community and talk about
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something that you like. Pick your
community needs to be small and and be
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true to that community. So examples
of ones that I think do well.
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I would say I just talk to
the are just listen to an interview with
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like the growth lead from off zero. It's not a household name, but
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it's more in the developer side.
So that's why everyone pretty much uses all
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zero and their websites. And like
how did that happen? That happen from
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developers. So my world's developers,
but apply this to whatever your world is.
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Developers Finding, oh there's a better
way to do this problem, really
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liking the product, recommending it to
other people and instead of all zero going
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out and in just speaking like we
are all zero whatever, they created a
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whole bunch of resources to serve at
their community of people, like they knew
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that's what they authentically could talk about
and put all these resources out there and
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now pretty much everyone uses all Sero. HMM. So one of the take
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ones I would even get from that, like is the movement away, and
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I know even be to be seems
a little bit slow in this, but
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it's getting there. Like no more
pay walls for a lot of this.
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Yes, you know that. Yeah, the research you're doing, like that's
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a yeah, there is no a
paid I think paid ads are even kind
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of silly. I think paid ads
should be like brand awareness only, or
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just like how do you want people
to think about your company? Or feel,
357
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maybe feel is a better word about
your company. But yeah, like
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put in everything behind a pay while
making it. You download this Ebook,
359
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it's going to give you x points
on your like mql to SQL score like.
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That is traditional marketing and that's the
stuff that is going to hold companies
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back from doing what people actually want. If you do a lot of what
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people want and like enjoy interacting with
your company, they're going to recommend your
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company to other people. H that's
good and yeah, be kind of paying
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attention to their Um this I think
that you need. So where the world's
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going is when we say community.
That's so broad right. Really think small
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communities. So you can say,
like I'm in if you own. Sorry,
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I just can speak for my own
world a little bit better because I've
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thought of it. But like say, I live in the developer community.
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Well, there are so many sub
sets of that. Where can I live
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and create value the most? Start
there instead of trying to cover all of
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them, because you go into one
community and then you can look around and
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see who are the like buddies of
that community and then bring them in.
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That's like it. That's really a
down up movement. And then your sales
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team, once that once a company, once you've infitrated a company with that
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down up movement, then your sales
team can easily go sell into the people
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that actually have the pocketbooks. We
are be to be like your VP's and
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above and say hey, a hundred
of your people are already using my product.
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Would you like to learn more?
Much easier cold call than have you
379
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heard of Xyz? HMM, yeah, I love that. That that motion
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of like these are the people in
the company are already using it. Like
381
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that's then it becomes almost like a
nobrainer. Right, exactly the this is
382
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everyone uses this. But, like, I was really trying to think of
383
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examples and they're very, very few. Be To be examples that I think
384
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do well. I think it's because
there's this inflection in every betb company where
385
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they have the opportunity to stay in
their small community and it really dive deep
386
00:29:34.119 --> 00:29:37.039
in it and when they have the
opportunity to make a lot of money really
387
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fast, and people typically pick that
one and then they start doing all of
388
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those tendencies we just talked about.
Like I want to watch wortle word all.
389
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Three months from now, I bet
is going to have a million ads
390
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on it. It's going to let
you play like all day and get you
391
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addicted to it and like it's just
going to lose that authenticity. But I
392
00:29:55.759 --> 00:30:03.039
think apple is the example of how
to You keep standards, Hie, how
393
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to make it feel like you're marketing
to one person and makes them feel cool,
394
00:30:07.200 --> 00:30:10.920
even though when you go started a
company you have two options, pc
395
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or apple. They are be tob
business more than anyone else. So Hmm,
396
00:30:15.160 --> 00:30:18.680
yeah, I mean I'm interested to
see what happens with going back to
397
00:30:18.720 --> 00:30:21.680
a wortle like getting bought by the
New York Times. I think it's an
398
00:30:21.680 --> 00:30:25.680
interesting play. It'll be fun to
kind of watch that what happens there.
399
00:30:25.759 --> 00:30:29.640
Apple is a great example. Another
example that you might have mentioned last time
400
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came back to my mind just now
is is canva. CANAVA is. It
401
00:30:33.480 --> 00:30:40.119
spans kind of multiple because it's for
individual creators, but it's clearly also like
402
00:30:40.160 --> 00:30:44.119
I know they market specifically to teachers. They definitely do some things in like
403
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business and want social media marketers to
like use their platform so I think there
404
00:30:48.079 --> 00:30:53.559
would be a good it has a
very good like freemium type. You know,
405
00:30:53.720 --> 00:31:00.519
interface love that example. Yeah,
can't got big quickly and they still
406
00:31:00.599 --> 00:31:03.559
let you use the product for free. And then you don't remove that,
407
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you could be hitting so many pay
walls because you're like, Oh man,
408
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people know us now, like we're
going to get more money from this.
409
00:31:08.400 --> 00:31:12.200
But like they so stood true to
themselves, so good for them. Yeah,
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the number of like free templates on
their fonts, like they are constantly
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00:31:17.480 --> 00:31:21.319
expanding at a rate that I feel
is very surprising in the in the free
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00:31:21.359 --> 00:31:26.000
side of things, you need to
have like sea level people with enough gumption
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to say I believe this is going
to work, even though there's a million
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examples that it does work. Like
it comes down to, it's a lot
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00:31:33.119 --> 00:31:37.359
easier to put a pay wall or
a lot easier to say let's not give
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00:31:37.400 --> 00:31:41.799
them all of these templates for free. It's if logically feels right, but
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00:31:41.839 --> 00:31:45.079
it doesn't work in the end and
I think the next generation of people are
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00:31:45.119 --> 00:31:48.720
just going to have no time for
that at all. HMM. Okay,
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00:31:48.799 --> 00:31:55.079
so I love talking in in theory. I love hearing your thoughts and ideas.
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00:31:55.119 --> 00:31:56.480
I think as we start to wrap
up here, one thing I'd want
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00:31:56.519 --> 00:32:04.039
to do is go what are we
telling people to focus on as they leave
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00:32:04.119 --> 00:32:07.839
this conversation? Right, Daniel?
So, like, is there any thing
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00:32:07.839 --> 00:32:12.880
that you would want to say as
you go away from this show? Be
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00:32:13.000 --> 00:32:16.039
More aware of this, or be
curious about this or go read this,
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00:32:16.079 --> 00:32:20.759
like, what would you push people
towards as a as an action item leaving
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00:32:20.799 --> 00:32:25.079
this conversation? I would that's a
good question. I do speak way to
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00:32:25.160 --> 00:32:30.279
theoretical. Let's try and make this
more changeable. If you don't have a
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00:32:30.319 --> 00:32:35.960
product leg growth strategy within marketing right
now, I would go explore that with
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00:32:35.960 --> 00:32:40.119
your product team. If you don't
have a freemium model, I would explore
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00:32:40.200 --> 00:32:47.640
that with your product team as well. I would start learning about some of
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00:32:47.680 --> 00:32:53.200
these trends. I would read that
article about Gen Z, learn what is
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00:32:53.240 --> 00:32:59.039
the metaverse, learn what is an
Nft, what is cryptocurrency, so that
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00:32:59.359 --> 00:33:04.200
you don't it's so they don't feel
scary. These are all very easy to
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00:33:04.279 --> 00:33:12.480
understand once you just put in a
little bit of time to research them.
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00:33:14.720 --> 00:33:22.680
And then, once you have product
leg growth, do the soul searching to
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00:33:22.759 --> 00:33:27.039
understand what community that you want to
be a part of. And the only
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00:33:27.079 --> 00:33:30.680
way you can't go out in the
world and try to decide that. Get
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00:33:30.720 --> 00:33:34.720
to look within your company and figure
out who are you actually what? What
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00:33:34.880 --> 00:33:38.160
is that, and then start your
strategy there. Feels like this episode comes
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00:33:38.160 --> 00:33:43.960
back to three words numerous times,
which I appreciate because we can leave with
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00:33:44.039 --> 00:33:49.759
that in our head. But I
think community, authenticity and ethics are recurring
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00:33:49.839 --> 00:33:53.200
themes and things that we should be
thinking about in our business right I mean
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00:33:53.240 --> 00:33:58.920
obviously in our life as well,
but that looking within is something that needs
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00:33:58.960 --> 00:34:01.920
to happen at a personal level and
a and a company level where we really
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00:34:01.960 --> 00:34:06.599
know who we are, and then
authenticity, ethics and community flow from that
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00:34:06.599 --> 00:34:08.559
space. So, Daniel, this
has been a really fun conversation. I
447
00:34:08.599 --> 00:34:13.280
love just getting to look into the
future and see how the past informs the
448
00:34:13.320 --> 00:34:16.639
present and then the present is informing
where we're headed. So thank you for
449
00:34:16.719 --> 00:34:20.719
taking time and being on be to
be growth today. For those that want
450
00:34:20.719 --> 00:34:23.039
to stay connected to you and and
some of the work you're doing, what's
451
00:34:23.079 --> 00:34:28.320
the best place for people to do
that? Add me on Linkedin. Daniel
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00:34:28.360 --> 00:34:31.199
back toll, I'll accept you.
Of Let's talk more. Well, we're
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00:34:31.239 --> 00:34:36.079
always having conversations like this here on
BB growth. If you haven't subscribed to
454
00:34:36.119 --> 00:34:40.360
the show yet, be sure to
do that and we're will be back real
455
00:34:40.440 --> 00:34:45.440
soon with another episode. You can
follow me on Linkedin. I'd love to
456
00:34:45.480 --> 00:34:49.079
chat with you about business, marketing
life. Just Search Benjie Block. Keep
457
00:34:49.079 --> 00:34:52.719
doing work that matters. We'll talk
about this be tob growth is brought to
458
00:34:52.760 --> 00:34:55.440
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459
00:34:55.480 --> 00:35:00.239
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