B2B Growth: Your Guide to B2B Marketing

In this episode, Dan Sanchez talks to P ete Larkin who is the Senior Marketing Director of Angle Point about his process for creating thought leadership content without being a subject matter expert in the industry.

They discussed at length:

  • How to build thought leadership (for other people) in a space you don’t have much technical experience in.
  • How to build thought leadership when your actual thought leaders don’t have much non-billable time.
  • How to leverage analysts and other thought leaders to build thought leadership for your company.
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