People frequently ask: “Which channels should I use for my paid media?”
Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.
What we talked about:
- Demand generation
- Paid media channels
- LinkedIn Analytics
- Google Analytics
- Google Ads
- Knowing what you are tracking
- UTMs
- Targeting your audience
- Programmatic retargeting
This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
