B2B Growth: Your Guide to B2B Marketing

B2B Growth

#CategoryCreation 19: Why Category Creators Need to Nail Positioning w/ Andy Cunningham

In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective.

Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh.

In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy’s unique approach to uncovering your company’s DNA.


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