In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup.
The two also discuss:
- The difference between lead and demand gen
- Old demand gen vs. new demand gen
- Sales & marketing collaboration
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.