Transcript
WEBVTT
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Hey, this is James, the
founder of sweet fish media. If you've
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listened to me to be growth for
a while, you probably have an idea
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of what we're passionate about. Loving
people really well, a constant pursuit of
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learning and inspiring people to own their
careers. With all the craziness happening with
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this virus, we are incredibly fortunate
to be in the business of podcasting.
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So many BB brands are looking for
alternatives to their inperson events that are being
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canceled, and our business is growing
as a result. Please don't miss hear
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me on this, because I'm not
saying this to Brag. It is heartbreaking
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the economic impact this is having on
so many businesses. But being in the
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business of podcasting, the demand for
what we do has increased and because of
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that we're looking to hire really talented
people to help us serve that demand.
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So if you like what we're all
about it sweet fish and you're looking for
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a great career opportunity, hit us
up. There's a link in the show
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notes where you can apply today.
I'm really looking forward to meeting you.
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Welcome back to be tob growth.
I'm Logan Lyles with sweet fish media today
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is another episode in our behind the
curtain series, which is normally James,
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our founder and CEO, and myself
riffing on what we're learning, what we're
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doing here at sweet fish as we
continue on our own growth journey. I'm
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actually joined by not a new member
of the sweetfish team but a new voice
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to the behind the curtain series.
I'm joined by our chief operating officer,
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Bill Reid. Bill, how's it
going today? It's going well over,
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and thanks, costume man. You
bring so much wisdom, so much insight
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to our team and such a great
addition to our leadership team that you know,
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we just been talking for a while
that we've got to do this and
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I want to share some of your
wisdom with the team. For folks listening
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to this who aren't as familiar with
you as the rest of the team here
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at sweetfish, James, myself the
rest of the sweet fish team, give
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listeners a little bit of background on
yourself and and what your role is currently
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at here at sweet fish. Sure, so it's Logan said I am chief
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operating officer here. I've served in
that role a number of times, but
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really my background is very entrepreneurial,
starting early s had an agency for ten
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years and I've done lots of things. The thing I love about what I
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do is not necessarily the subject matter
or the expertise, but just the business
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of business, and that's one of
the reasons I enjoy sweetfish so much,
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because I'm working with a really talented
group of young people. And so when
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Logan refers to wisdom, what he
usually refers to and when it's the MIC's
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not on his gray hair. So
I bring that as well. Hey,
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there is a lot to be valued
in in that gray hair well built.
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We're going to be talking about this
phrase that you you've talked about before.
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I've heard you mentioned that, no
matter whether you're a startup, you are
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a fortune five hundred company, you
are early stage start up, a mid
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market company, whatever it is,
it is very important that you fire like
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you hire. I almost said that
that backwards, but just to say that
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again, you fire like you hire, and this is something that you've experienced
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here at sweet fish as you've had
your hands in culture and people, opposites
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now fully on Ryan drowdy's play here
here on the team, as you focus
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more in operations and those sorts of
things, but here at sweet fish,
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as well as through many different business
ventures that you've led or founded. You've
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been involved in in hiring and letting
people go, all these sorts of things,
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and I know this is something that's
been a lesson you've learned over the
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years. So I'm excited for you
to share with listeners about it. Tell
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us a little bit about why this
concept is so important to you. I
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think the first thing is you've noticed
kind of this trend in hiring. If
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we back it up, because before
we talk about firing, well, you've
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got to kind of compare it to
your hiring process. Tell us a little
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bit about where you kind of flip
some of the priorities, and we do
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here at sweet fish, versus the
way most people look at their hiring process,
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and what are the top priorities that
go into that hiring process? Sure
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so, for a lot of organizations
they do the hiring thing pretty well.
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They take time, they have a
process attached to that. Actually, it's
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a lot of fun if you've done
it. It's a lot of fun to
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invite people into the hiring process,
and so my contention is that while we
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do a fairly good job at higher
during man we don't do a very good
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job at the dismissal process at all, generally speaking. Yeah, the other
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thing that we talked about a lot
when it comes to hiring, you've noticed
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and organizations and various sizes, that
there's usually this prioritization of skill set and
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experience over culture over potential. Tell
us a little bit about where you kind
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of see most organizations going and where
they might want to reprioritize some of those
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things. Yeah, absolutely. Well, you know, we all know people
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are at the heart of organization.
They're the most important thing and we sometimes
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joke that managing is awesome, except
for the people. So along with some
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blessing comes some challenge with people,
and so one thing that I've focused on
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in the hiring process is not just
the skill set and experience but the heart
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and in the culture, the heart
of the person and the culture of the
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company and how well we match that
matters more to me and really always has.
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I often say around the office good
people make their way, and so
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I think that's true. Despite inadequate
systems, despite dysfunctional communications, good people
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make their way. So when I'm
hiring, that's what I'm looking for,
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good people, and that depends less
on their skills and experience. In my
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book, then it does the fit
with the company, the culture and the
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team. Yeah, absolutely, I
think that cultural fit is really important.
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As the old saying goes, culture
each strategy for breakfast and and you can
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try and enforce a culture, but
it's really made up of the people and
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in the hearts of those people.
So baking that into your hiring process.
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So as we kind of compare these
two, you mentioned something a second to
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go build that. You know,
people put a lot of thought and process
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and intentionality into their hiring process versus
the firing process tends to be very reactionary
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and that's where you think a lot
of organizations kind of miss the mark here
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and do themselves a disservice. Right. Yeah, for sure. The the
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amount of time and effort that's spent
on a hiring strategy definitely needs to be
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spent in terms of strategizing and exit. I don't know if you personally have
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ever been dismissed from a job,
but it's a pretty traumatic experience and so
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I always keep that in mind and
at we have a very specific process in
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place that we want to give somebody
every chance to succeed and a lot of
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times from a distance, what I've
seen is that the manager, the supervisor,
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Works and works at trying to take
things forward and at the end of
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it they fail, not necessarily because
the employer, the team member fails,
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but because they don't really know how
to manage or to move somebody from struggling
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to success, and so they get
tired of that and pretty soon what happens
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is disappointment in sufficient performance and then
one day, boom, we're done,
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and so it's a quick it usually
ends up being a quick reactionary decision and
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that's most unfortunate. Yeah, absolutely. So let's talk about we've talked a
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little bit about, you know,
why you should put the thought into your
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firing process as much as your hiring
process. Let's talk a little bit about
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things that you can do, once
you start to think about it, from
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your own experience, from some of
the things we've tried to implement here at
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Sweet Fish Bill, that folks can
do with this, because sometimes it's a
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little bit uncomfortable situation. That's probably
part of why we just, you know,
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we handle it quickly. It's not
just because we've listened to the old
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adage of higher, slow fire fast, which we did a great episode on
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why some of that Hue probably need
to take with a grain of salt,
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but you unpacked it there very well
that it's the emotions of it. You
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know, the the firing manager,
if you will, to try and coin
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a new term, is dealing with
the frustration of either themselves not being able
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to help improve the performance or they
feel like, you know, the employee
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is lacking. But you talk a
lot about in making sure that the person
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who's being let go feels valued and
not just in a fluffy way. Kind
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of break that down tactically. You
know what that means and how you do
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that. Well, in the dismissal
process, well, I'll say this first
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of all. Often Times, when
we get to this point, toward toward
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the dismissal and of things, we
can usually look back and see that the
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hiring process maybe was off for the
decision. You know, we didn't do
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as good a job on the hiring
process as we should have. And so
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one thing that we we value a
lot here at sweet fish is full transparency
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and, you know, honest,
frank conversations. And so I think the
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first thing is to make sure that
as soon as you know that you've got
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a problem with an employee that they
know and that doesn't believe or not.
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That doesn't usually happen. Usually you
build a case and then all of a
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sudden go to the to the employee
and address something and and they're surprised,
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sometimes shocked, and that's always a
problem. Nobody who is in that position
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should ever be surprised or shocked.
If that's the case, it's usually the
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firing managers issue. Yeah, absolutely. So one of the things talking about
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making sure that people feel valued is, you know, communicating that, no
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matter who it is, just intrinsically
as a person and also as an employee
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to some organization, everyone has value. Speak a little bit, Bill,
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and the way that you've you've seen
that done effectively. To communicate that isn't
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just kind of the placid you know, we know you're a great person,
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it just didn't work out here,
but really communicating that maybe this wasn't the
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right fit, maybe we missed in
the hiring process, which we've we've gone
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through a process before of letting someone
go and realizing that, hey, the
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way that we communicated what the job
would be was off a little bit and
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that maybe wasn't the entire you know
reason that this didn't work out, but
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it was a contributing factor in ways
that we do follow up. We communicate
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that value and what other folks could
maybe learn from that process and implement themselves.
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Sure, well, loving your right. Everybody's got value, and so
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the first thing we do is try
to redeploy skills. Right if there's another
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place or another part of the organization
that makes sense, and I've seen sweetish
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through that in a couple instances very
successfully. I would say that's more the
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exception than the rule, but I
think that that's one way you show someone
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value, is to say, listen, this isn't a fit, but our
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first option is not to show you
the door but to show you another way
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to put those skills to work.
So I move someone from one department to
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another or look at can we restructure
their role in their responsibilities in a way
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that fits with the value that we
see that they they do deliver in a
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certain area. Right, right,
right, and that would be, of
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course, assuming the fact that they
that the issue is not culture or attitude
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or work ethic. I mean those
things are very difficult to rehabilitate and sometimes
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only discovered after you work with somebody
for a few weeks or a few months.
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So I think transparency is is important, and then just direct honesty,
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to be very direct with people about
how you perceive the situation and give them
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a voice, give them a chance
to feedback as well. We're learning just
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just like they are, and so
the feedback that people have given us has
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been helpful along the way. So
I think a two way communication and then
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outlining a plan of action, giving
thirty or sixty days to to reform if
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there's an opportunity to do that before
you give up on somebody, and have
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having a very specific plan for that. Yeah, talk about this next phase,
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Bill, if you if you do
try those options things don't work out,
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the next phase they're, like you
said, can be full of emotion.
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You need to recognize that on both
sides, right the person being let
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go being disappointed for a variety of
reasons, as well as their direct manager,
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maybe feelings and frustration, those sorts
of things. You've talked about writing
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letters of recommendation, doing some some
follow up after that exit conversation. You
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know a lot of people have an
exit interview and that's it. Can you
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speak to some of those things that
you've seen done well and how people can
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maybe use them. Yeah, absolutely. First of all, the exit interview
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really is for the benefit of the
company, the employer. Here's what I
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told our our HR group. ARE
PEOPLE UPS team. Most people are good
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at hiring, or at least put
significant effort into it. Most people are.
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They suck at firing. So let's
not suck at firing. Let's become
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one of the best companies there is
when it comes to letting people go.
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And so again that that has to
do with how it's communicated. I had
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a situation not long ago where we
had made a decision on the dismissal and
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the individual said to me, why
can't I, just everybody else seems to
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get a chance to work into another
position? Why can't I have that same
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position? And I just had to
be I had to be honest with that
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and I said, you know,
first of all, there's just not another
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place, there's not another need right
now and secondly, based on what we've
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talked about, if there were,
I would not be able to recommend you
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for that. So he handled that. He accepted that. It was it
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was truthful, but but kind and
at the same time, as you mentioned,
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I offered to write a letter of
recommendation. Those are tricky, a
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little bit tricky because you know you're
letting them go for cause. But again,
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as you mentioned, everybody's got value, everybody's got something to give and
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everybody has a place in this world, and so the last thing I want
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to do as an employer is put
somebody in a position where they go away
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defeated, too lated and have a
difficult time getting their feedback under them.
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So we do everything we can to
keep that intact. And really the most
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challenging call, if put out to
our people ops group, is to schedule
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a call thirty days after every dismissal. In some ways that's a big ask
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because, as you know, if
you've ever had the occasion to let somebody
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go, you're just glad it's over
and you hope you don't run into him
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in the grocery store. Right and
what I would say is let's handle the
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dismissal in such a way that we
have nothing to apologize for and in thirty
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days make a call follow up.
One of our key values here is love
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people well. Let's love them well
as we say goodbye, just like we
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love them well as we welcome them
to the organization, because the truth is,
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at one point in time everyone will
exit, right. So let's let's
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concentrate on that process, let's be
intentional and let's love people well. Man,
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I love that, Bill and I
just appreciate you so much in different
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ways that you've helped lead our team
and carry the banner, along with Ryan
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and others on our team, of
loving people well, and I think you
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summed it up really well. It's
really easy to say, Hey, we're
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excited you're going to be coming on
the team, we care about you,
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we we value you. That's very
easy, right, but to be able
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to take that step, push through
the discomfort or the awkwardness and that sort
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of follow up call, it also
makes you accountable because if you know that
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you're going to make that call and
in thirty days you're going to handle that
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firing conversation, that that exit conversation, in a different way, because you're
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going to be accountable to that future
situation that you know you're going to put
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yourself into, as opposed to well, I can kind of, you know,
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treat it this way. That's not
really in line with our values,
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because I'm not going to see them
again, I'm going to avoid them,
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even if we are in the same
town of the switch grocery stores, whatever
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they the case might be. I
like the way you put that. I
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think that's going to bring it home
for a lot of people. Well,
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I have to know it is especially
difficult to handle it that way when you
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have a difficult exit and understand there
are all kinds of situations that exist,
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but above and beyond all we want
to handle people with respect and kindness.
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Absolutely well, Bill, this has
been a great kickoff to introducing you on
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the behind the curtain series. I'm
looking forward to being able to hop on
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and riff with you. I feel
like I learned so much every time I
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talk to you. We're just going
to start recording them, so I'm not
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the only one gaining from from your
gray hair and wisdom, and I say
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that not completely tongue and shake it. It really is true. We do
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have a lot to learn from those
on our team, those in our network
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that that have been through some things, that have some battle scars to show
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and, and I say that with
all sincerity bill, if anybody listening to
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this would like to reach out to
bill myself, you can email us bill
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at sweet fish Mediacom, Logan at
sweetphish Mediacom, feel free to reach out,
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connect with us on linkedin or shoot
us an email. Also, we
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are hiring. We are continuing to
grow amidst these uncertain times. If anything
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that that you've heard here and following
along with what we're doing, how we're
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growing, how we're approaching our growth
here at sweet fish is intriguing to you,
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or you just kind of intrigued by
being behind the scenes and in podcast
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00:17:18.349 --> 00:17:21.869
production and the things that we're doing
for marketing teams, feel free to reach
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00:17:21.910 --> 00:17:25.630
out to us. You can send
an email to Ryan at sweetphish Mediacom.
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Ryan drotty is our director of culture
and people ops and is managing a lot
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of these things and making sure that
we love people well, on boarding,
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off boarding, all of these sorts
of things. As always, thank you
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so much for listening. I hate
it when podcasts incessantly ask their listeners for
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00:17:44.569 --> 00:17:48.490
reviews, but I get why they
do it, because reviews are enormously helpful
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00:17:48.490 --> 00:17:51.609
when you're trying to grow a podcast
audience. So here's what we decided to
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00:17:51.690 --> 00:17:53.930
do. If you leave a review
for me to be growth in apple podcasts
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00:17:55.210 --> 00:17:59.839
and email me a screenshot of the
review to James At sweetphish Mediacom. I'll
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00:17:59.880 --> 00:18:03.400
send you a signed copy of my
new book. Content based networking. How
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00:18:03.480 --> 00:18:06.640
to instantly connect with anyone you want
to know. We get a review,
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00:18:06.680 --> 00:18:07.839
you get a free book. We
both win.