#5Things: Natalie Lambert

WEBVTT 1 00:00:05.839 --> 00:00:10.070 Are you trying to establish your brand as a thought leader? Start a PODCAST, 2 00:00:10.589 --> 00:00:15.669 invite industry experts to be guests on your show and watch your brand become 3 00:00:15.710 --> 00:00:21.620 the prime resource for decision makers in your industry. Learn more at sweetphish MEDIACOM. 4 00:00:26.539 --> 00:00:30.699 You're listening to be tob growth, a daily podcast for B TOB leaders. 5 00:00:31.300 --> 00:00:34.460 We've interviewed names you've probably heard before, like Gary Vanner, truck and 6 00:00:34.500 --> 00:00:38.250 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:38.929 --> 00:00:43.689 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:43.729 --> 00:00:47.850 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:47.890 --> 00:00:52.840 strategy, they're experimenting with tactics, they're building the fastest growing BTB companies in 10 00:00:52.880 --> 00:00:56.200 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:56.240 --> 00:00:59.759 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:59.880 --> 00:01:03.679 CO hosts of this show. When we're not interviewing sales and marketing leaders, 13 00:01:03.880 --> 00:01:07.469 you'll hear stories from behind the scenes of our own business. Will share the 14 00:01:07.549 --> 00:01:10.829 ups and downs of our journey as we attempt to take over the world. 15 00:01:11.430 --> 00:01:21.459 Just getting well, maybe let's get into the show. Welcome back to be 16 00:01:21.540 --> 00:01:23.579 to be growth. I'm Logan lyles with sweet fish media. I'm joined today 17 00:01:23.579 --> 00:01:29.219 by Natalie Lambert. She is the Como over at instart and today is actually 18 00:01:29.260 --> 00:01:33.409 one of the first episodes in our five things series. So we decided we 19 00:01:33.489 --> 00:01:36.930 wanted to have a little bit of fun and create a resource that tied to 20 00:01:37.049 --> 00:01:40.250 one of our core values here at sweet fish, which is never stopped learning, 21 00:01:40.290 --> 00:01:42.769 and we thought what better way to do that than to pick the brains 22 00:01:42.969 --> 00:01:47.640 of the great be Tob marketers that we've interviewed on the show and talk about 23 00:01:47.760 --> 00:01:49.640 some of the things that they can't live without. So, Natalie, with 24 00:01:49.719 --> 00:01:53.519 that, we're going to be talking about five things that you can't live without 25 00:01:53.159 --> 00:01:57.239 work and life. Today. I'm excited to dive into this with you. 26 00:01:57.599 --> 00:02:00.159 I am too. Let's go awesome. So tell us what's number one? 27 00:02:00.280 --> 00:02:05.750 What can you not live without of your top five things? Without a doubt, 28 00:02:06.030 --> 00:02:09.110 every single morning I have to start my day with my Peloton. It 29 00:02:09.310 --> 00:02:15.150 is the best workout and boy is it the best way for me to wake 30 00:02:15.229 --> 00:02:21.259 up get energy. Have instructors that just play amazing music and just make you 31 00:02:21.379 --> 00:02:24.180 want to jump into your day. I mean that that Peloton has probably been 32 00:02:24.379 --> 00:02:30.650 the best purchase, last wife decisive lifestyle decision I ever made. I'm the 33 00:02:30.689 --> 00:02:34.569 biggest Peloton Junkie but again, you know, I can feel the days that 34 00:02:34.650 --> 00:02:38.889 I don't use it because I'm just I'm slower and the Peloton just gives me 35 00:02:38.969 --> 00:02:43.530 the energy I need every single morning to get going. That's awesome. I 36 00:02:43.569 --> 00:02:45.520 love it. How long have you been doing it? Have you found that 37 00:02:45.560 --> 00:02:50.319 it stuck with versus like other sorts of workout routines or different things like that? 38 00:02:50.759 --> 00:02:53.560 Yeah, I've been going to the gym forever, so it hasn't really 39 00:02:53.719 --> 00:02:59.349 increased my attempt to work out, but I do it six or seven days. 40 00:02:59.389 --> 00:03:02.870 We probably way too much. I've had the Peloton for over two years. 41 00:03:04.150 --> 00:03:07.270 I actually hit my hundredth ride tomorrow, which I'm really excited about. 42 00:03:07.349 --> 00:03:10.629 I'm more of a groupy than I want to admit, but I have stuck 43 00:03:10.669 --> 00:03:15.539 with it and I've already convinced, I think I've had six of my friends 44 00:03:15.580 --> 00:03:20.020 by Pelotons because I just I think it's the best workout and nothing comes close 45 00:03:20.099 --> 00:03:23.020 and it's just fun to do. There is they figured out how to game 46 00:03:23.099 --> 00:03:27.099 of FI everything. So no matter what for poison is in terms of gaming, 47 00:03:27.650 --> 00:03:29.849 they get you hooked. I mean even my husband does it, so 48 00:03:29.969 --> 00:03:32.210 that' says a lot. That's awesome. There's probably something for us to learn 49 00:03:32.250 --> 00:03:37.009 about it as marketers from that. So number two on your top five things 50 00:03:37.009 --> 00:03:38.770 is actually something near and dear to my heart, and that is making an 51 00:03:38.849 --> 00:03:44.080 easy to consume audio content. Tell us about a couple of your five things 52 00:03:44.120 --> 00:03:46.960 here. Yeah, absolutely. I have two APPS that sit on the front 53 00:03:47.039 --> 00:03:53.120 page of my iphone. It's overcast and it's living. Between those two APPS 54 00:03:53.120 --> 00:03:55.669 I can get all of the content that we all want to listen on these 55 00:03:55.750 --> 00:04:00.069 very long commutes to work. You know, in the bay area you can 56 00:04:00.110 --> 00:04:01.870 be in the car for quite some time and being able to pass the time 57 00:04:01.949 --> 00:04:06.110 quickly is really important. So for the PODCAST, you know, I have 58 00:04:06.389 --> 00:04:11.139 certain podcast that to listen to every morning, the daily, the daily show 59 00:04:11.300 --> 00:04:15.180 and recode. Absolutely love them and, you know, again a way to 60 00:04:15.340 --> 00:04:19.019 just make commutes so seemingly disappear in my head. And then I also love 61 00:04:19.139 --> 00:04:23.740 Libby. I don't know how many people know of Livvy, but it's an 62 00:04:23.779 --> 00:04:28.569 application that connects to your local library so you can actually check out all of 63 00:04:28.730 --> 00:04:31.209 the the free audio books that and I and they also have to be fair. 64 00:04:31.490 --> 00:04:34.410 Not Audio, I believe, but all of the free audio books that 65 00:04:34.569 --> 00:04:38.959 you would like. And so I go back and forth between a Business Book 66 00:04:39.000 --> 00:04:42.680 and then a fun book, but again that way to make the commute kind 67 00:04:42.720 --> 00:04:46.759 of disappear while listening and learning a lot of great things along the way. 68 00:04:46.160 --> 00:04:50.439 I love it absolutely. So number three for you is something that you taught 69 00:04:50.439 --> 00:04:55.670 me about in Gmail just as we were chatting offline. Tell us about number 70 00:04:55.750 --> 00:04:59.790 three on your top five things. So I move way too fast, but 71 00:04:59.790 --> 00:05:03.149 yet I'm one of the most detail oriented people you meet, and sometimes that 72 00:05:03.269 --> 00:05:10.259 comes from a crashing haltwhen sending email and trying to move quickly and and moving 73 00:05:10.339 --> 00:05:13.980 too quickly to be detail oriented. What I have found is there is a 74 00:05:14.100 --> 00:05:18.939 setting in Gmail that basically gives you a fifteen seconds delay in any send of 75 00:05:19.019 --> 00:05:24.209 an email. And so what happens is when you write your email and send, 76 00:05:24.689 --> 00:05:27.089 that's a and about other people, that's when I see my mistake. 77 00:05:27.129 --> 00:05:30.930 I don't see it until the send button has been pushed, and so what 78 00:05:30.170 --> 00:05:36.199 this does is actually won't send any email for fifteen seconds. So I probably 79 00:05:36.959 --> 00:05:41.720 five to ten times a day, see that undo and I'm able to go 80 00:05:41.920 --> 00:05:46.000 back in and edit my email. But as a marketer, with communication being 81 00:05:46.319 --> 00:05:48.240 my role and my job, I can't have me take mistakes. I can't 82 00:05:48.240 --> 00:05:51.509 set that standard, and so making sure that I always have that ability to 83 00:05:51.589 --> 00:05:56.310 pull it back and make the edits I need is a lifesaver for me. 84 00:05:56.790 --> 00:06:00.470 I love that. I am like King of Gmail extensions, like every email 85 00:06:00.470 --> 00:06:04.740 enablement tool you can have. I use boomerang for follow ups, I use 86 00:06:04.819 --> 00:06:09.500 bombomb for sending videos, I have my hub spot sidebar open all the time, 87 00:06:09.980 --> 00:06:13.500 those sorts of things. I've used the schedules send. I've even posted 88 00:06:13.540 --> 00:06:15.660 on linkedin about, you know, using this snooze feature for things that you 89 00:06:15.699 --> 00:06:19.129 might not think about within Gmail, but this is something that you taught me. 90 00:06:19.250 --> 00:06:23.290 So so for folks who are, you know, finding themselves at that 91 00:06:23.329 --> 00:06:27.649 collision point of working fast and being detail oriented or just the Oh no, 92 00:06:27.810 --> 00:06:30.050 I just hit send and they notice something, this is not something that, 93 00:06:30.170 --> 00:06:33.000 like you, you pick per email you send. It's a default setting you 94 00:06:33.079 --> 00:06:36.720 can change and they it gives you an undo button once you hit send that 95 00:06:36.839 --> 00:06:41.480 sits there for up to fifteen seconds. Right that's exactly right. So it's 96 00:06:41.560 --> 00:06:45.639 in settings. You're just delaying email. I think fifteen seconds is the longest. 97 00:06:45.639 --> 00:06:47.350 I'm not a hundred percent ture on that, but literally the minute you 98 00:06:47.430 --> 00:06:53.110 set hits and it just sits in the bottom undo sits there until you're fifteen 99 00:06:53.230 --> 00:06:58.709 seconds comes up and it's as I said, I don't like to admit how 100 00:06:58.790 --> 00:07:01.860 often it's used, but it's a lifesaver. I love that. Awesome. 101 00:07:01.980 --> 00:07:06.339 So number four is something that's part of your daytoday, life as a marketing 102 00:07:06.420 --> 00:07:10.779 leader. Tell us about number four on your top five things. Yeah, 103 00:07:10.819 --> 00:07:15.610 so for folks who have distributed teams, video conferencing is is yet another life 104 00:07:15.610 --> 00:07:17.769 changing you talked about. This is a five essential things. These are my 105 00:07:17.889 --> 00:07:23.009 five things that I cannot live without. But video conferencing is so important for 106 00:07:23.089 --> 00:07:27.329 managing and distributed team, especially when you've got team members that you see maybe 107 00:07:27.449 --> 00:07:30.040 once a year because you know they're in a different country or something like that. 108 00:07:30.720 --> 00:07:35.319 Video conferencing is something that I require every single meeting that the marketing team 109 00:07:35.360 --> 00:07:40.759 has to do. So not a single meeting can go out if there is 110 00:07:40.839 --> 00:07:43.680 not a zoom link or a hangouts link or whatever the case may be. 111 00:07:44.160 --> 00:07:47.430 But I want, no matter what office you're in, every single employee to 112 00:07:47.470 --> 00:07:51.189 be having these facetoface conversations feeling like they're they're feeling like they're part of it, 113 00:07:51.629 --> 00:07:58.470 because it's the way we commit to a remote environment where we can all 114 00:07:58.470 --> 00:08:01.860 be successful. And so, you know, I have a great story where, 115 00:08:01.220 --> 00:08:05.259 you know, when I finally met my prog team with a few years 116 00:08:05.259 --> 00:08:09.740 ago and we'd actually been working together for a year but never actually met, 117 00:08:09.220 --> 00:08:11.459 we, I think all of us were like, this is going to be 118 00:08:11.620 --> 00:08:16.129 weird, we don't know each other, and it was as if nothing changed, 119 00:08:16.529 --> 00:08:20.089 because we sit there and have facetoface meetings every single day and I don't 120 00:08:20.370 --> 00:08:26.610 think people realize just how valuable that is to bring that those type of conversations 121 00:08:26.730 --> 00:08:30.000 to the front. Yeah, I was really surprised the other day one of 122 00:08:30.040 --> 00:08:33.240 my good friends and customer of ours, Ethan, viewed over at bombomb. 123 00:08:33.600 --> 00:08:39.440 He hosts the customer experience podcast and he he had author and Speaker Vanessa Van 124 00:08:39.559 --> 00:08:43.590 Edwards on the podcast talking about research that she looked into for her book captivate 125 00:08:45.070 --> 00:08:46.590 that, you know, when we when we shake hands, when we have 126 00:08:46.710 --> 00:08:50.549 physical touch with other human beings, dopamine is released in our brain and they 127 00:08:50.789 --> 00:08:54.909 there were some research that was called out in that book that, yes, 128 00:08:54.190 --> 00:08:58.659 looking and making eye contact, even over a video, even though it's not 129 00:08:58.779 --> 00:09:01.019 necessarily eye contact. I'm looking into the Webcam, you're looking at any Webcam, 130 00:09:01.100 --> 00:09:03.500 but we can, we can see each other. Yes, there is 131 00:09:03.620 --> 00:09:09.059 dopening that's that's released and being part of a fully remote, distributed team and 132 00:09:09.460 --> 00:09:13.570 as we've been encouraging more people to always have video on and those sorts of 133 00:09:13.649 --> 00:09:16.929 things, I can tell you I've been in similar situations where we meet in 134 00:09:16.090 --> 00:09:20.250 real life and it's like it's not as big of a jump if we hadn't 135 00:09:20.250 --> 00:09:22.929 been used to being on video chat all the time. Whether you zoom or 136 00:09:22.970 --> 00:09:26.039 Google hangouts or you know, there's a there's a number of different tools you 137 00:09:26.120 --> 00:09:30.720 can use, but turn the video on would be my recommendation for folks to 138 00:09:31.080 --> 00:09:33.919 echo what you're saying. They're awesome. So number five for you is actually 139 00:09:35.039 --> 00:09:39.230 in the area of managing your life, your profiles and all your different passwords 140 00:09:39.269 --> 00:09:41.429 that they were all dealing with. Tell us about something that has kind of 141 00:09:41.470 --> 00:09:45.669 changed your world lately here as we round out your five things. Natalie, 142 00:09:46.029 --> 00:09:48.309 sure, so. I think all of us have been told, you know, 143 00:09:48.549 --> 00:09:52.750 make sure you have different, strong password for everything you do, and 144 00:09:52.940 --> 00:09:54.620 we all kind of nod our head and say yes and move on and keep 145 00:09:54.620 --> 00:09:58.700 all our saying passwords for everything. We all probably gotten the emails F from 146 00:09:58.740 --> 00:10:03.620 a retailer or a bank or something talking about please change your password. We 147 00:10:03.659 --> 00:10:07.370 had some type of reach. I was I was just as guilty as everyone 148 00:10:07.409 --> 00:10:11.250 else. And then I came to work for a Web Security Company and I 149 00:10:11.450 --> 00:10:18.450 actually got to see just how easy it is to get your credentials and too, 150 00:10:18.649 --> 00:10:24.200 for attackers to get access to this information. And it was probably within 151 00:10:24.279 --> 00:10:26.120 a month after I started here that I went home and I was telling my 152 00:10:26.200 --> 00:10:30.639 husband that we're done, we can't do this anymore. You know, our 153 00:10:30.720 --> 00:10:33.559 our information is too widely out there. So we want with a product called 154 00:10:33.639 --> 00:10:37.149 one password. There I think you mentioned you have last pass and things like 155 00:10:37.230 --> 00:10:41.029 that. There are much bunch of different programs that do this, but it's 156 00:10:41.070 --> 00:10:46.990 that idea of having a strong, different password for everything that you have and 157 00:10:48.190 --> 00:10:50.379 quite frankly, I don't even know my password. One Password manages the whole 158 00:10:50.379 --> 00:10:54.620 thing. Yeah, that the benefit I get. So not only did I 159 00:10:54.700 --> 00:10:58.460 get the added security, which is great, but we all want to how 160 00:10:58.460 --> 00:11:01.700 does this make my life easier? You know that. I'm sure everyone here 161 00:11:01.740 --> 00:11:05.289 has passwords that they share with people. You know my husband are on the 162 00:11:05.289 --> 00:11:07.570 same netflix account. You know, there's just things that you want to share 163 00:11:07.649 --> 00:11:11.090 these passwords with, and if I'm changing a password because something has happened, 164 00:11:11.090 --> 00:11:16.330 he doesn't have it and it's totally crazy. Yeah, also enables you to 165 00:11:16.529 --> 00:11:20.840 share the passwords that you want to share with different people so that they just 166 00:11:20.919 --> 00:11:24.080 go to a portal, click the button and everything gets auto filled. So 167 00:11:24.240 --> 00:11:28.559 now every single thing in our life has the different passwords, some of which 168 00:11:28.600 --> 00:11:31.679 are shared, some of which are not, and I can now rest at 169 00:11:31.720 --> 00:11:33.509 night knowing that all the things that I write about on a day to day 170 00:11:33.549 --> 00:11:37.269 basis are going to happen to me, or at least I won't be caught 171 00:11:37.309 --> 00:11:41.029 off guard like everyone else. Yeah, yeah, for every lock there's there's 172 00:11:41.070 --> 00:11:45.990 someone who's going to try and pick that lock, but you can always put 173 00:11:46.029 --> 00:11:48.700 a stronger lock on, which is what I've done as well, and some 174 00:11:48.820 --> 00:11:52.179 of those things that you know not only just make you more secure but make 175 00:11:52.299 --> 00:11:54.460 life easier. I use last pass for some of that. It sounds like 176 00:11:54.539 --> 00:11:58.820 one password is very similar. You can even store, you know, payment 177 00:11:58.860 --> 00:12:01.289 methods and those sorts of things to auto fill. It's not just a security 178 00:12:01.370 --> 00:12:03.929 thing, it's, you know, and ease of use thing. So I 179 00:12:05.090 --> 00:12:07.129 love that. will put links to all of your top five things in the 180 00:12:07.210 --> 00:12:11.250 show notes for folks, Natalie. Just so everybody knows, these are not 181 00:12:11.289 --> 00:12:15.799 affiliate thanks. We're not trying to do sponsored promos. Natalie's not. We're 182 00:12:15.840 --> 00:12:18.639 not here at sweet fish, but we just talked to so many smart people 183 00:12:18.679 --> 00:12:22.960 just like you, Natalie, that we're building this community here on bb growth 184 00:12:22.120 --> 00:12:26.679 and one of our core values at sweet fish being never stopped learning. Thought 185 00:12:26.960 --> 00:12:30.389 man, let's create an outlet for us to share some of the things that 186 00:12:30.470 --> 00:12:33.950 are helping either make our lives easier, make us more healthy, make us 187 00:12:33.470 --> 00:12:37.990 more productive at work. And you've kind of covered all of those different areas. 188 00:12:37.029 --> 00:12:41.950 So your pellet on bike, the overcast APP for podcast listening, which 189 00:12:41.990 --> 00:12:43.860 I've been familiar with, but libby, I was not. I'm definitely going 190 00:12:43.899 --> 00:12:48.379 to take that one away from this conversation. The fifteen second the lad said 191 00:12:48.539 --> 00:12:50.980 in in Gmail. I love that in your stories behind it. Turning on 192 00:12:52.059 --> 00:12:56.059 video, whether you zoom or Google, hangouts, whatever, and one password, 193 00:12:56.100 --> 00:12:58.970 Natalie. This was has been a ton of fun. Thank you so 194 00:12:58.049 --> 00:13:01.009 much for kicking off this new series with us. Thanks so much, Legend. 195 00:13:05.570 --> 00:13:09.610 We totally get it. We publish a ton of content on this podcast 196 00:13:09.730 --> 00:13:11.850 and it can be a lot to keep up with. That's why we've started 197 00:13:11.919 --> 00:13:16.159 the B tob growth big three, a no fluff email that boils down our 198 00:13:16.279 --> 00:13:20.960 three biggest takeaways from an entire week of episodes. Sign up today at Sweet 199 00:13:22.000 --> 00:13:26.990 Fish Mediacom big three. That sweet PHISH MEDIACOM Big Three