Transcript
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Welcome back to be tob growth.
I'm Dan Sanchez with sweet fish media,
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and today we're joining with Chris Watson, who is the voice of the sales
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rebellion, and I've been mixing up
my intro question. So, Chris,
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what would you pick for a super
power and why? Is this? Like
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super power, real superpower, or
super power like Marvel Comic Superpower? LIKE
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MARVEL COMIC SUPERPOWER? Oh yeah,
that's easy then. I think what I
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would pick is I would pick time
travel. Time travel. Yeah, time
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travel. It's always been you know. So it's funny because we you know,
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when I was a high school soccer
coach, this was the question we
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used to ask to get to know
athletes better. We had a round table
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about twenty crazy questions and this was
one of them, and it always for
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me, was either teleportation or time
travel. It was one of those two.
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But I have to say I enjoy
the journey too much for teleportation.
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I think you get a lot on
the road, in the road trip right,
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you get a lot in the air
on the way of the destination.
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So for me, be time travel. I'd be interested to go and spend
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some time with people from the s
or the S or whatever might be.
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I know time travel man. We
didn't know how powerful was until we all
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watch Dr Strange and realized Oh,
actually, like, if you can go
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back in time, you can change
a lot right, doesn't matter how it's
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wrong. The other superpowers are.
That's a fantastic cancer. Today we're going
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to be talking about how do identify, in amplify your unique voice as a
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thought leader. Actually bumped into Chris
on Linkedin and we were talking about how
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to tell a personal story and I
was like, you know, I struggle
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with this. Chris, like,
I'm a marketer. I like to I
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like the fact that I I'm a
generalist, but a good generalist, a
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generalist that James sometimes calls a specialist, just in lots of different areas,
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because I like dabbling and learning and
all the different disciplines and executing them pretty
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pretty well. And I was like
that's that's my unique thing. That's what
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most people tell me, and Chris
is like, yeah, I met a
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lot of those guys. That's not
that unique. I'm like, okay,
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that's cool. I mean I'd kind
of known that. I'm like telling your
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unique story and just being you.
It's it's like a platitude that like thought
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leader experts give people to just go
and help them, but it's not really
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helpful at all. And I know
that telling a unique story is an important
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part of a brand, even not
just for a company, but for a
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unique for an individual trying to lead
people with their thoughts and their ideas and
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unless, I guess you could still
lead somebody with some unique contributions publishing regular
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content, but I find it goes
a lot farther and resonates with people a
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lot more if they understand the why, why are you doing this? What's
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the story? What's your backstory?
They can relate to it. It's so
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powerful. But, Chris, I've
been talking a while now and I'd love
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to hear your thoughts on first like
why? Why is a story important to
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being a thought leader? It's a
big question. Here's how I would put
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it. I would really just say
we don't understand the magnitude of stories because
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we live our life by stories.
In fact, our brain consumes information through
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stories and if it is if it
isn't told in the story, we manufacture
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a story in our head of how
x is going to play out. If
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you think about anybody that is an
industry leader in anything. They are thinking
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about the story. In fact,
speaking of marketing, I had a youtube
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ad that came across last night and
it was a McDonald's commercial and it rolled
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through and they said so I thought
was really interesting. They said, whether
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you're ordering online or this will be
the first time you eat our sandwich without
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your pajamas on, and I thought
that is such a brilliant story because they're
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not saying, Hey, everyone has
to get it online. They're saying there's
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going to be some areas that are
open and they told a micro story in
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there that you thought, you know
what, the right, I'm going to
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take the Pajama Pants off and I'm
actually going to get into a store because
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I haven't been there before. That's
just a really micro story of marketing right
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there. But I believe that we
interact in stories, you and I,
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before we hit record. You and
I just connected just minute ago through stories.
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I said, yeah, I wish
I would have got a degree in
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x and you said, yeah,
me too, I wish I'd have got
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a degree in x, and we
talked about why. We talked about what
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I made us feel like. We
talked about both getting our MBA's and we
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talked about those kind of things and
we connected on a level that now there's
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been trust built. Well, you
know well as well as I do that
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if you want growth in your organization, you have to build trust. You
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have to build its throne of your
brand through your brand strategy. Well,
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the way that we build trust is
by telling the narrative through our website,
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telling the narrative through the content,
through the podcast, through the stories we
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tell. We tell the narrative that
resonates with the end customer and make so
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much sense. How you've almost often
take explaining marketing, or at least when
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I taught to enter Level Marketing Class
A couple years ago, I'd always come
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back to the dating analogy because it
just works so well. You like,
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you don't just walk up to someone
random and proposed to but that's what marketers
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tried to do all the time.
Right, you gotta, you know,
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make a good first impression, get
their number and then really you're exchanging a
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lot of stories as you get to
know them. Right, they want to
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know who you are and the only
way they're going to do that is to
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hear your story. And then rest
goes over time and the only way we
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share our stories through vulnerability. So
back to your dating and analogy, the
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way that the relationship goes from level
two to three or two to six,
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is the type of stories that we're
sharing, because the more vulnerable, the
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more raw those stories become. Well, now we're trying to like resonate and
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say, Oh, did they reciprocate? Because if they did it, they're
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almost saying I'm not ready to go
to level five. So the reciprocation piece,
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I think it's really important. So
as people identifying they want to,
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they're starting to think, what does
it take to become a thought leader?
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What does it take to help me
be vulnerable? It's not a simple,
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simple thing to do. I've sat
down myself with a pad and pen and
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try to think, like I don't
know what is my story? I don't
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want to tell the whole story because
that's just going to be boring. Movies
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don't tell the whole story. They
skip over to the fun parts, right
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and the exciting parts, and that's
what makes in it an interesting narrative.
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Even if you dig back into Netflix
story, it's if they told the whole
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story, would take a whole book
to explain it. I know I read
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the book, but the Little Tag, the little short story they put up
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made a huge difference of him going
to rent a movie and blockbuster and having
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to spend way too much in late
fees and the idea for Netflix was born
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when really the real story was like
way more complicated than that and convoluted and
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it kind of started here and it
more and then that experience was in there.
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But storytelling is a lot about the
editing of the story right. But
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then what are steps someone can take
to like identify the right elements of it
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to try to not tell a wrong
story? It's a true story, but
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it's the story that you can give
that's going to resonate the most. Yeah,
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so this is the most powerful question
that probably you'll ask and you may
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have some more, but I would
say this is most powerful, and here's
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why. Is that I want you
to imagine a diamond and you put a
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diamond in the middle of the room. Well, it's not that the room
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changes, it's that whatever perspective you're
looking at the diamond, the reflections just
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a little bit different. You're tracking
with me? Yep. So if we
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took Dan's story and we put that
into a room, we can find twenty
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five different prisms or perspectives of that
story. So it's no different than an
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organization of what they're doing in the
problem most organizations is they find the story
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that resonates and they say we're sticking
with this. Well, the problem with
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that is is that there's nuances even
within that story, and those nuances is
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really maybe how you capture a new
revenue stream or how you capture an audience
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that you haven't ever captured before.
And it's not that you're changing the entire
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story. It's nothing you're manipulating it, you're just looking at it from a
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different perspective. So I'll give you
a perfect example. So if you look
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at kind of pieces of your story, you said, I went to what
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lot? Let's just do an exercise. I think it's great. So our
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lights are broken up, our lives
are broken up into three stories. They're
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broken up into our past story,
our present story and our future story.
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So I want you to imagine with
me that the that we're on a road
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together, we're driving down and we're
in a car and when you look around
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in the car, the cars your
present story. And so you may be
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upset you don't have leather interior.
Upset you're not in a tesla. You're
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upset the AC doesn't really run very
well. Will you spend too much time
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looking in the rearview mirror at like
what where we came from? You're probably
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going to get in a wreck.
You'll miss some signs that are really important.
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You're going to miss the turn you
know, you may have an obstacle
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come in the road that you swear
them and you miss. But if you're
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so focused on the future and where
that destination is, well, the unfortunate
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part is you're going to miss all
those same things as well. Remember,
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headlights only shoot out about five to
twelve feet in front of us. Why?
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Because in our present story we have
to be concerned with the next best
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step, the next five or six
feet in front of us, next step,
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next step, next to like three
or four steps ahead. Now we
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sit there and we complain about the
car the entire time. The unfortunate thing
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is by the time we get to
our destination, we're really upset that the
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present steps that we took probably didn't
get us to the destination we wanted to.
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So I will ask you, I'm
just going to ask you three or
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four high level questions. It's what
I would tell people that our thought leaders
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want to be a thought leader ask
themselves. First thing is what is the
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one word or phrase that the five
to seven people closest to you would say
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about you? One Word or phrase? Gosh, I feel like even as
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people have been writing me like recommendations
or different things like that, they usually
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represent me like, oh Dan's a
really strategic marketer. is usually kind of
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like the phrase people will give.
Strategies usually thrown in there. It's just
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part of my personality type and I
tj Andy Graham five like strategies. I'm
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a thinker. Is that what your
mom would say? You're a thinker.
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Yes, okay, thinker, Great. Tell me the most difficult moment you've
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had to overcome in the last ten
years. Most difficult moment? There was
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a moment eight years ago. My
is newly married, had just left a
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job working for a large nonprofit to
go join another nonprofit wherese actually raising money
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to be a part of this nonprofit. Had A new baby. We were
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losing money faster than we were getting
money. Things were not going things went
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poorly at the last nonprofit. I
left just because I had to get out
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of there was a sinking ship.
They went bankrupt afterwards and I joined this
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new nonprofit where I'm not making enough
money and things are not going well.
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I don't have a college degree.
I have almost just enough experience to break
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in as a digital marketer into some
places, but not quite enough. I
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have a new baby, my wife
is sick and things are not going well
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at this current nonprofit and I'm looking
for a new job. Probably the hardest
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moment of my life. It was. It was. That's the hardest thing
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I've had to overcome. You want
me to share like how it was overcome?
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Yeah, sure, that'd be great, fantastic. Honestly, I feel
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like I went and hustled. Of
course, I went and started asking people
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for does anyone know of jobs here's
kind of like what I'm looking for.
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I got some recommendations, I did
some interviews, but at the end of
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the day it was just unique timing
that while I was trying to hustle and
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not getting a lot of traction,
my wife was had to leave the state
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to go get some medical intention and
I was stuck with this baby by myself,
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renting a room. I got a
linkedin message out of nowhere from a
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guy who I greatly admired. I'd
want to join his company before, but
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because he was the chairman of the
Board of the not last nonprofit I'd worked
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for, those a huge conflict of
interest and even though I sent out like
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kind of like let him know without
saying it directly, I didn't even know
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if he would like to remember me. And then he messages me after not
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talking to me for ten months and
says, Hey, man, don't know
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what you're up to these days,
but but thinking about you and would love
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to know if you want to join
my team. I'm just sitting there staring
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at that message and just like mind
blown. Literally my wife and I had,
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as a joke a year before,
had played that stupid, like elementary
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school game mash ever seeing that story. Yeah, and you know, you
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write down how manshion, apartment,
Shack House, you know, like where
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you're going to live in some dream, dream, some dreams, and then
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you like randomly cross them out to
have a random situation, which is kind
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of a fun game like elementary school
lawyers play. We played that just for
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fun and working at his company was
one of them. And in the game,
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of course, I circled that.
I'm like, oh, wouldn't that
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be cool to come work for that
guy's company? And there he was messaging
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me. So naturally I drove all
the way down from Kansas City to Fayetteville,
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Arkansas to meet with him and ended
up being good fit. Hired me
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and made the biggest difference in my
life because while he was a marketing rock
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star and I grabbed onto his coat
tails and followed him and his next start
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up for a while. Amazing.
So tell me a time when everyone counted
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Dan out but you still rose to
the top. It's probably not long after
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I got hired there. That startup
was sold to a large marketing startup where
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they really wanted me to fit into
a box. They're like, you can
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be a designer or you can be
a marketing strategist. You can not be
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both here, and I was like, but I like doing both. Or
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you can be a technologist. Those
are like the three routes to go and
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I didn't like either of them.
I of naturally I picked one, but
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there they were not they were just
not a fan of trying to integrate those
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many things, that many things.
They're very narrow. They and I will
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say they treated me really well.
I can't there's nothing they did wrong.
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That's a lot of people would have
done that in a lot of such situations.
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ended up believing to come take marketing
director job in the last after that
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company, and I was a marketing
department of one, and in that situation
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it worked really well. They needed
all three of the skill sets, tech,
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marketing and and design, and I
was able to implement it in a
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way that tripled the size of that
university, which was just phenomenal. Now
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I don't have enough time for all
three, but at that particular time it
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was perfect for that company, for
that that college. And so tell me
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two more questions. So tell me
where is your identity place? What is
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the what is the the kind of
thing in your life, whether it be
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your family, your job, religion, money like tell me where is that
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identity for you place right now?
Identities definitely found in my religion as as
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a Christian. I think of myself
this is kind of an interest. It
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almost sounds selfish, but I don't
know, it works as I think of
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my gut self as like God's favorite
one. I think everyone's his favorite one,
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right, but it's still different.
When I think about it uniquely,
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like no, like, like he
really loves me. He really loves me,
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otherwise he wouldn't have rescued me from
so many different situations that I had
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no control in. I don't know, and that's like that's the one thing
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no one could take away from me. So that's like the core of who
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I am is I'm loved, loved
by God. What is what's the perfect
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day look like? It's seventy five
years old. At Seventy Five, I'm
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still definitely working. I love Gary
V's mentality. He's like, I think
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the most productive decade of my life
will be like my S. I'm like,
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come on, yes, I don't
want to just sit back and do
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nothing, like maybe I don't work
a full eight hour day, maybe I'm
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only work in six hours. With
those six hours are going to be super
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productive somehow, and I imagine it'll
be a combination of just leadership and thinking
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like people. I'll be leading and
guiding with my thoughts more. Maybe I
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don't have enough energy or enough text
savviness to kind of go and implement things,
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but a lifetime of experience I'll be
able to lead and guide more of
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like in a sage role helping younger
guys and women find their way navigate tough
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situations. And I don't know in
what context or what situation, and I
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hope I'm still making content and putting
it online or whatever the hecks available.
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Then says a long way from now. Yeah, it's brilliant. So the
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thing I would challenge you to do
after you get off the podcast is see
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how granular you can get in that
story. So to give you a little
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idea of mine, I wake up
in the morning at seventy five to a
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bunch of grandkids screaming downstairs for pancakes. I slip out of bed, I
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walk downstairs and when I get there
I tell my expresso machine I need two
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shots of Espresso. It makes those
for me. I asked the kids,
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do you want blueberry? Do you
want chocolate? Now I have a machine
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that'll make the pancakes for me,
but GRANDPA didn't. Do you know?
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GRANDPA does it better than the machine. So we make the pancakes. I
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tell the kids quiet down, we
eat the pancakes together, I drink the
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express we have a great time.
Then we make pancakes for grandma. We
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take them upstairs, we give them
to grandma. So like I get really
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granular and then I go on my
golf cart and then I go play around
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a golf and then I'm listening to
a podcast and the blah, Blah Blah.
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So the more granular you can get
in that perfect day. Now you
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have the future story. Now we
have your past story, which, if
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you look at your past story,
the common theme over and over, if
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I can interject, would be that
there was probably a lot of times you
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felt counted out. There was a
lot of times there's a lot of transition
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in your life. You ask yourself, am I good enough for that company?
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You looked at the degrees as an
important factor, you got them and
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then you probably realize, you know
what, I really didn't need these.
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Dan was Dan the entire time.
The issue is is that now in your
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present story, you're really floating through
to say what is my thing, what
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is my niche? You love be, to be growth, and you look
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at your comments and the way they
interact with people. You love people,
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you love interacting with people, you
love helping people, you love the fact
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that people have taken a risk on
you. And then you have performed at
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a high level in all of these
different factors. The issue I think is
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is that you're trying to figure out
what is my present story, who am
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I? What is my superpower based
upon everything that I have gone through?
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As we begin to kind of piece
those together, then we can start to
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figure out, okay, what is
the thing I'm going to own to help
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me get to the perfect day?
And then what is the next step that
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I need to take next? First
step, second step, third step.
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Some of those steps are saying no. In your case, I bet if
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we spent three days doing coaching,
it would be you saying no to a
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lot of things, because I would
guess that you say yes to a lot
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of things because you're capable of a
lot of things. But if we were
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to ask some really high level,
deep questions to try and figure out,
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well, what a really is your
what is your thing? What is Dan's
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thing? Because if you listen to
the way you spoke, there were some
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things you spoke very passionately about,
there were some things you kind of spoke
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passionately about and then there's some things
you were like yeah, I can leave
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it. So if we can start
to navigate those emotions to figure it out,
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there's four stories. The first story
is the story we tell ourselves.
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It's the most powerful story that we
absolutely have. It's no different than in
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an organization. For somebody out there
running an organization, you should ask yourself
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internally, what are all the people's
what is the story of our organization eternally?
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What are the employees saying? What
are our customers saying? What are
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our CEO saying? Is there a
trickled down? Is there a leading up?
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What are Middle Manager saying? Because
they have a lot of power to
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be able to influence people. Unfortunately, you don't get a lot of power
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to to innovate, to actually lead, to develop. That's why they're called
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managers when they should be called developers. First Story. Second Story, what's
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the story our sphere is telling?
Our sphere can be other leaders, our
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sphere can be the five to seven
people that are around us. That story
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that we hear here's what we typically
do. We tell ourselves a story,
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we go look for affirmation or in
some cases, people like you and I
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probably would tell ourselves a story and
then we go to our group and say
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this is what I'm thinking. Give
me some feedbacks, some real honest feedback.
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I can already tell that about you. You want them to almost disprove
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that story. You want them to
challenge you on that story. So you
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00:19:40.690 --> 00:19:42.210
can either say, Nope, this
is my stance, I feel even better
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about it that we talked, or, you know what, I need to
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think about those four variables. The
third story is the frequency we tune into.
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The podcast we listen to, like
yourself, the books we read,
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the blogs we read, the politics
were involved in, the twitter, the
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social media, the Mo movies,
etc. Etc. Those are frequencies that
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we tune into. You talked about
Gary v You bring Gary v You pour
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Gary V in because he's a marketing
leader and that's something you want to hear.
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You may not do everything that he
does, but I guarantee your more
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empathetic, because he talks about empathy
all the time. I guarantee that you're
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saying, I'm going to work to
one, seventy and eighty ninety. You're
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like, let's go. He fires
you up. That's what Gary likes to
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do. So we all have a
frequency that we tune into and either we
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typically tune into frequencies that affirm our
behavior, a firm the story that we're
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telling ourselves. Number four, what
story are we telling Oh, now we're
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talking about brand strategy. Now we're
talking about marketing, because here's what happens.
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Tony Robins says, we're Tony Robins
says, where our focus goes,
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our energy flows. We're going to
focus on that story that we're telling ourselves.
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So I don't care if you're out
there listening and you're responsible for building
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brand, you're a thought leader in
marketing. I don't care what you think
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your brand strategy is. I don't
care what how much time and ever you
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put into your greatest marketing campaign.
If your people internally are involved in that
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brand strategy and aren't living that out
when they are in sales, aren't living
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that out when they're in HR,
aren't living that out when they're being sold,
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the unfortunate thing is your brand doesn't
matter because those people that you end
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up bringing into as a customer are
probably going to fall away, they're not
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going to be retained because you can't
follow through on the brand strategy that you
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created because the story that's being told
internally there's conflict, there's a rub,
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there's a challenge. So if I
was talking to Dan and Dan was one
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of my one of my students or
we were, I was a mentor or
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something that nature. I would ask
Dan the questions of Dan, what are
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those four stories for your life right
now? And we would always start on
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the story that you tell yourself.
And so when we talked right off the
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bat, I already know some of
what the story you tell yourself. I'm
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a generalist, I have a lot
of these degrees. I do this as
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in this, but I just don't
know quite what that superpower is. Well,
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from what I see, not only
are you a thinker, which,
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by the way, when our strength
is overextended, it becomes a weakness.
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So you're a guy that thinks too
much, over analyzes too much and it
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gets you in trouble and then you
don't take action. You need to take
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more action. When you take an
action in your life, Dan, you've
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been successful. I had to go
hustle for a job my lot why wife
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left. I went and had to
take a job with this guy and then
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another company bought it out, and
then I went there and I did my
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very best and I grew it.
I no harm, no foul. Then
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I went to another university and idea. Every time you've taken action in your
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life, you've had success. Yet
still you go back to the thinking and
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the analyzing over and over and over. So we have to find a balance
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in that of like I need it, I need to overthink this, I
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need to analyzes and need to really
de so and so forth. So pause
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right there. Yeah, please,
you're saying one. It's probably helpful for
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people to go and right down all
four of these stories and then to go
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back and look through them and one
of the questions they can ask is what
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is my strength? But what is
the thing that's probably the opposite of my
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strength, or maybe the opposite of
the weakness? Have my strength, and
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where has that played out in these
four stories? To Start Finding the trend?
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A hundred percent. Because our strength. If I am a phenomenal leader,
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I get my self into trouble when
I over lead and I'm not allowing
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people to act. If I'm in
a strategizer, when I over strategize,
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is when we forget to take action, we missed opportunities. I don't care
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what you could have a hundred fifty
dollars come on here and they could all
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say I believe my superpowers, this
my strength is this great. What happens
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when that gets over extended. Well, when it gets over extended, I
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worried too much. When it gets
over extended, I overthink. So yeah,
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so absolutely. I think you take
if it was me, and like
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someone's like writing notes, you go
through the four stories. Remember the story
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you tell yourself is the most powerful
of all of them. It really everything
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else flows in that vein. So
if I wake up and I say I
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had a really crappy day yesterday as
a salesperson. It was awful. Everyone
377
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said, no, I just don't
know if I can do this, I
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can guarantee that's what I'm going to
look for in the frequency. I'm not
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good to sell. So I'm going
to go look at how to be a
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great sales personal on Google, where
I'm going to go and watch some videos,
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or I'm going to be like,
okay, how to change my career
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to marketing? How can the sales
first change the career to marketing? Not
383
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Saying that is easier by any means
of just saying a career change right,
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and then I'm going to start living
that out. The story I'm going to
385
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start telling is I'm not good.
Will you know, Dan, if I'm
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on this podcast right now and I'm
like yeah, you know, stories are
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pretty good, they're all right.
Well, you already heard my voice inflection.
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Now just drop. Well, that
naturally happens because I just told myself,
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Hey, I need to make sure
that I show that I can drop
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my voice really low and act like
I'm uninterested in what Dan has to say.
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So you're customers feel that. So
I really believe that if someone's doing
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it for stories, and then really
think about what are my strengths? What
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you know? You said I'm a
thinker, you said I'm a strategizer,
394
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you said I'm a marker. Well, here's the problem, because you do
395
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that, you overthink all your experience. You overthink that I'm a generalist,
396
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and then what does that do?
Well, culminates into action. You either
397
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say hey, I can do everything, because you're overcompensating for maybe you're really
398
00:25:10.420 --> 00:25:12.180
great a podcasting and content and that's
all you need to do is be a
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digital marker. You don't worry about
graphic design anymore. I don't care how
400
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good you are, because you may
be only a six out of ten.
401
00:25:18.579 --> 00:25:21.890
So, instead of the six out
of ten moments that you're putting in a
402
00:25:22.049 --> 00:25:26.890
graphic design, Dan, go put
all of that into digital marketing and then
403
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now become a ten out of ten. Right and hey, you know,
404
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like I want to want to make
sure. I mean, no one can
405
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see us right now. They're all
you can do is your voice. I
406
00:25:33.809 --> 00:25:36.960
am me and Dan are very similar
in that. You know, there's a
407
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reason why I I book. I
wrote are you a king of one or
408
00:25:40.400 --> 00:25:42.440
a Jack of all, and as
a full chapter on this idea that I
409
00:25:42.480 --> 00:25:45.680
always used to think being a jack
of all trades was great. I can
410
00:25:45.720 --> 00:25:51.150
do anything, but then I recognized
when your company feels like it can do
411
00:25:51.309 --> 00:25:53.950
everything, it really does nothing.
You know, it's interesting. On that
412
00:25:55.069 --> 00:25:59.309
note, I did read a book
recently that talked about the generalist it's called
413
00:25:59.390 --> 00:26:03.109
range. Very interesting book, but
he talked about like actually the generalist route
414
00:26:03.339 --> 00:26:07.779
is actually the best way to the
specialist route, and the people who try
415
00:26:07.779 --> 00:26:12.220
to specialize to early actually end up
very unhappy. He's like in very few
416
00:26:12.299 --> 00:26:17.099
cases, tiger woods being one of
those random few cases where he specialized early
417
00:26:17.180 --> 00:26:21.089
and became a legend, but almost
every other case people learned a lot of
418
00:26:21.210 --> 00:26:23.930
instruments before they became master of whatever
instrument they picked, or a lot of
419
00:26:25.009 --> 00:26:27.410
different sports before they double down on
the one late in the career when people
420
00:26:27.410 --> 00:26:30.329
are like, oh, he's too
late to be a soccer master. He
421
00:26:30.809 --> 00:26:34.240
was dabbling in a lot of things
that then double down on soccer because he
422
00:26:34.319 --> 00:26:37.079
found he got the most joy and
was the best at it. So I
423
00:26:37.200 --> 00:26:41.359
think a generalized strategy isn't a bad
way to try to dabble in things,
424
00:26:41.400 --> 00:26:42.640
find out what you get at,
find out what you're not doing, but
425
00:26:42.720 --> 00:26:45.960
then you can go deeper. I
hundred percent agree and I think this is
426
00:26:47.509 --> 00:26:49.109
you know, not not to derail
the the podcast, but this is the
427
00:26:49.190 --> 00:26:52.630
issue with with education is that we
want a pigeonhole kids, right. We
428
00:26:52.710 --> 00:26:56.069
want to get them like you're going
into science, you're going into art,
429
00:26:56.190 --> 00:27:00.910
your and we don't give them those
experiences. But we also don't give them
430
00:27:00.950 --> 00:27:03.460
the develop it to say, you
know what, I'm really great at that,
431
00:27:03.500 --> 00:27:06.420
I want to build upon that.
You know, I think like as
432
00:27:06.460 --> 00:27:08.619
I'm sitting here chatting with you and
maybe you know where we're going direction wise,
433
00:27:08.700 --> 00:27:12.460
but directionally, I think the thing
that people need to hear is that,
434
00:27:15.180 --> 00:27:18.250
once you know the reason why I
went. Dan commented on my linkedin
435
00:27:18.529 --> 00:27:22.210
that I said, yeah, I've
heard that story before. My point was.
436
00:27:22.329 --> 00:27:26.089
I was trying to push him to
say what is a better way of
437
00:27:26.210 --> 00:27:30.079
telling that story? Absolutely, you
just did, without you even needing to,
438
00:27:30.200 --> 00:27:33.359
you just did. You just did. You just said I was a
439
00:27:33.519 --> 00:27:37.000
generalist, so I could become a
specialist. Well, that's your story,
440
00:27:37.680 --> 00:27:42.519
because there's a lot of organizations that
start as a a specialist. Then they're
441
00:27:42.519 --> 00:27:45.390
like, oh, wait a minute, we need more products, we need
442
00:27:45.470 --> 00:27:48.269
more this. Well, then they
become a generalist and then they should really
443
00:27:48.349 --> 00:27:52.190
then have another evolution to say,
okay, what's the one extra thing that
444
00:27:52.269 --> 00:27:55.230
we can do, or what's the
one thing we can do better than what
445
00:27:55.269 --> 00:27:57.549
we thought we can do? And
now I'm a specialist to get so I
446
00:27:57.660 --> 00:28:02.819
think the iteration of becoming a thought
leader is saying I'm good of five or
447
00:28:02.900 --> 00:28:06.579
six things. What is the one
that I know I can solve problems?
448
00:28:07.019 --> 00:28:08.700
You know, because the marketing of
my opinion, and please push back on
449
00:28:08.779 --> 00:28:12.650
this, is what problem do we
fix? How do we fix that problem,
450
00:28:14.089 --> 00:28:17.170
and then what is the happily ever
after for the customer? That's how
451
00:28:17.170 --> 00:28:19.369
I market everything. So I'm market
myself. It's I re Markt my my
452
00:28:19.490 --> 00:28:22.569
coaching. That's how we try to
market up the cells rebellion, and so
453
00:28:22.650 --> 00:28:26.400
I think like kind of finding that
nuance from the generalist point of view,
454
00:28:26.559 --> 00:28:30.440
and I wrote down range because I
think it's phenomenal what was said. So,
455
00:28:30.000 --> 00:28:34.440
yeah, is that helpful? Super
Helpful. So after they write down
456
00:28:34.440 --> 00:28:37.960
these stories, they look for trends. What is the editing process look like?
457
00:28:38.480 --> 00:28:41.309
And it almost sounds like not only
do you need to take an editing
458
00:28:41.349 --> 00:28:45.190
process to these stories, they kind
of chisel down what is going to be
459
00:28:45.470 --> 00:28:48.869
your the story you share with others
and then probably by sharing it, what
460
00:28:48.910 --> 00:28:52.950
that is becomes the story you tell
your Shit Self. How do you edit
461
00:28:52.990 --> 00:28:55.859
it? And are there other things
you're looking for to add back into the
462
00:28:55.940 --> 00:28:59.059
story that you didn't mention before?
They give it the flavor. You know,
463
00:28:59.140 --> 00:29:02.259
even when you were telling the story, you were talking about like the
464
00:29:02.420 --> 00:29:03.940
pancakes and what the types they were, and you added a little bits and
465
00:29:04.019 --> 00:29:07.779
did little details I notice make a
lot of difference. Now, I'm not
466
00:29:07.859 --> 00:29:11.049
a writer, I'm not it's like
all my bucket list to go and learn
467
00:29:11.049 --> 00:29:14.329
how to tell better stories myself,
but I know details matter because it gives
468
00:29:14.410 --> 00:29:18.930
people a visual on their heads.
Right. So so let's just look at
469
00:29:18.930 --> 00:29:22.289
some nuances. Like you said,
you gave me very you gave me a
470
00:29:22.410 --> 00:29:26.359
broad story. New Baby, wife
is sick, she had to travel.
471
00:29:26.119 --> 00:29:30.799
Well, if you had maybe gone
in a more detail about like, it
472
00:29:30.960 --> 00:29:33.319
was astonishing for us. I had
a one year old baby. I had
473
00:29:33.359 --> 00:29:37.319
never had a baby before. My
mom had tried to change my you know,
474
00:29:37.359 --> 00:29:38.950
my mom try to teach me how
to change diapers. I didn't really
475
00:29:38.990 --> 00:29:41.750
know how to. So I'm so
like I'm telling your story, but I'm
476
00:29:41.789 --> 00:29:45.029
telling it in a nuanced way that
makes me empathize with you a little bit
477
00:29:45.069 --> 00:29:52.109
more. I'd be I basically overnight
became a man that was scared of becoming
478
00:29:52.150 --> 00:29:56.220
a widower and a single dad with
the one person I knew that was going
479
00:29:56.220 --> 00:29:59.259
to be a rock star caring for
my kid that had to leave, and
480
00:29:59.380 --> 00:30:03.059
I would positive and I'd be like
and so I was searching for my identity
481
00:30:03.140 --> 00:30:07.049
and that moment I was searching for
my whatever in that moment. Why I
482
00:30:07.130 --> 00:30:11.609
think a business can tell that story, because really, what we've done is
483
00:30:11.730 --> 00:30:15.289
we've stuck ourselves in the middle of
the Canyon. We're trying to decide are
484
00:30:15.369 --> 00:30:18.650
we hopping in the river and are
we swimming out, or we climbing up
485
00:30:18.690 --> 00:30:22.000
the side of the Canyon. Well, what did you do? Well,
486
00:30:22.039 --> 00:30:25.319
I'm miraculous. Thing came where you'd
played the mass game, like you said,
487
00:30:25.599 --> 00:30:26.599
and then the job came and then
you went and did it and you
488
00:30:26.640 --> 00:30:30.359
went from Kansas City and went to
Fayetville and then the story came out in
489
00:30:30.440 --> 00:30:33.759
a happy ending. So we have
to beat so with those four stories,
490
00:30:33.799 --> 00:30:37.829
the editing process, like if you
would have had that story, the editing
491
00:30:37.869 --> 00:30:42.029
process would have been. We have
to be more intentional about each of the
492
00:30:42.069 --> 00:30:45.309
four stories, because the only way
they make changes to say, you know
493
00:30:45.430 --> 00:30:48.470
what, the five to seven people
I'm surrounding myself with aren't telling me the
494
00:30:48.589 --> 00:30:52.500
story that I want to be told. You know what, I'm not tuned
495
00:30:52.539 --> 00:30:56.019
into the right frequencies. It's time
for me to go and find some new
496
00:30:56.099 --> 00:30:57.660
ones. I need to go listen
to be, to be growth, if
497
00:30:57.660 --> 00:31:00.980
I haven't before, or I need
to go read Chris wats's book earn your
498
00:31:02.019 --> 00:31:03.450
story. Or, you know what, I need to flip Gary v off
499
00:31:03.809 --> 00:31:07.609
because I'm almost too empathetic sometimes,
and that's writing my business or vice versa.
500
00:31:07.650 --> 00:31:11.089
I'm not empathetic enough. I need
to go click Gary V up,
501
00:31:11.089 --> 00:31:12.970
so if we need to go and
seek out new frequencies. So the common
502
00:31:14.049 --> 00:31:18.130
theme is intentionality. The problem is
is that many people. So to the
503
00:31:18.250 --> 00:31:22.799
author kind of segment of this.
Imagine Your Life's a book and Chapter One
504
00:31:22.880 --> 00:31:26.400
through ten is done, but then
you still have four hundred pages to go
505
00:31:26.960 --> 00:31:30.279
and you're sitting there with kind of
writers block. Well, you can't change
506
00:31:30.319 --> 00:31:33.950
what happened in the past, but
you can tell it in a different way,
507
00:31:33.990 --> 00:31:37.069
you can tell in a more resounding
way, but you can start writing
508
00:31:37.150 --> 00:31:41.190
the future, because if you don't
write your future story, I can promise
509
00:31:41.230 --> 00:31:47.029
you somebody else will. Your manager
will, your friends will, the things
510
00:31:47.069 --> 00:31:49.019
you the can't, things you feed
on will garbage in, garbage out.
511
00:31:49.339 --> 00:31:52.579
Those things will help you write your
story and then you're going to end up
512
00:31:52.579 --> 00:31:56.099
a seventy five and saying how did
I get here? How did this happen?
513
00:31:56.980 --> 00:32:00.019
So I think the editing process goes
to find two youth. Okay,
514
00:32:00.059 --> 00:32:02.930
what is the story I want to
tell myself? Because sometimes, Dan,
515
00:32:05.089 --> 00:32:07.650
we need to surround ourselves the five
to seven people to help us get to
516
00:32:07.730 --> 00:32:10.490
the place to tell ourselves the right
story. Or, let's be honest,
517
00:32:10.809 --> 00:32:15.160
within an organization we need different people
within our organization telling the right story.
518
00:32:15.519 --> 00:32:19.359
So if you really want to be
a thought leading or really running your organization
519
00:32:19.880 --> 00:32:22.880
and you go through the four stories
with your organization, well then now we
520
00:32:22.960 --> 00:32:27.640
need to be thinking about how is
our organization viewed in the industry? How
521
00:32:27.680 --> 00:32:30.950
do we want to be viewed in
the industry? How is our organization currently
522
00:32:30.190 --> 00:32:35.190
what's our brand image? What is
our brand strategy? How do we want
523
00:32:35.230 --> 00:32:37.589
our brand to be viewed? What
are the people internally saying? Well,
524
00:32:37.670 --> 00:32:39.670
there's a lot of turmoil, a
lot of people don't like working on my
525
00:32:39.750 --> 00:32:44.380
organization, even though we have a
phenomenal product. I think what you want,
526
00:32:44.819 --> 00:32:45.940
if I can just kind of go
down a rabbit hole here, I
527
00:32:46.019 --> 00:32:51.539
think what you want is you want
individuals that within your organization that aren't hiding
528
00:32:51.539 --> 00:32:55.420
behind your brand, but instead they're
standing next to it proudly. And I
529
00:32:55.539 --> 00:33:00.210
think that's what thought leaders that are
you know, you know that are kind
530
00:33:00.250 --> 00:33:04.130
of creating a brand or marketing,
they run into is that they want to
531
00:33:04.130 --> 00:33:06.809
create a brand so well that other
people can kind of like Tuck in behind
532
00:33:06.930 --> 00:33:08.529
it, and I just don't think
there's very many that can do that.
533
00:33:08.690 --> 00:33:13.519
And what you're seeing now is even
with the brand like Google or Amazon,
534
00:33:14.519 --> 00:33:16.359
what the media outlets are trying to
do right as are trying to grab the
535
00:33:16.359 --> 00:33:19.759
people behind the brand and say,
who are these people and what are they
536
00:33:19.799 --> 00:33:23.000
really about? So that's why it's
really important internally that we're actually living out
537
00:33:23.559 --> 00:33:25.839
the brand that we want to put
out. So I think with the four
538
00:33:25.880 --> 00:33:30.150
stories, the editing prous is be
more intentional, because if you're not intentional
539
00:33:30.710 --> 00:33:32.910
then you just wake up one day
and you're like, I don't really like
540
00:33:34.029 --> 00:33:36.789
my friends, I don't like the
things I'm tuning into, I hate the
541
00:33:36.910 --> 00:33:39.509
story that I'm telling because it's actually
a lie and I don't tell myself a
542
00:33:39.549 --> 00:33:44.700
positive story. So I'm fighting eternally
every day. Man, that's so helpful.
543
00:33:44.980 --> 00:33:46.819
I know the sales are billing is
big and getting their people out there
544
00:33:46.859 --> 00:33:50.940
and telling the stories. I mean, I'm sure you're helping coaching everybody and
545
00:33:50.980 --> 00:33:54.059
out of tell their own story.
Just fantastic. SWEETISH is made a aggressive
546
00:33:54.099 --> 00:33:58.849
move into trying to get more of
our employees out on Linkedin. So you've
547
00:33:58.849 --> 00:34:01.849
probably seen post from a number of
US still working on learning how to tell
548
00:34:01.849 --> 00:34:07.289
the story and individual stories and how
a kind of blends into the bigger narrative
549
00:34:07.329 --> 00:34:09.760
of the company. Hence, hence
I reached down and we've been interacting about
550
00:34:09.760 --> 00:34:13.639
it. So I'm still learning how
to how to help that with our own
551
00:34:13.639 --> 00:34:15.119
Cup right. So here's one thing
you can do with your people, because
552
00:34:15.119 --> 00:34:20.199
I think this is important, is
that if Dan Sin Chez begins to tell
553
00:34:20.320 --> 00:34:23.670
his past story in a way,
whether it's generalist and like, we didn't
554
00:34:23.670 --> 00:34:25.869
even go too deep. But if
we had gone deeper, if I would
555
00:34:25.869 --> 00:34:29.309
ask, like we're you're raised by
a single mom. You know, we
556
00:34:29.389 --> 00:34:30.989
your parents married, like you got
to got to go deep to really understand
557
00:34:31.030 --> 00:34:34.949
why we do what we do.
But if you start to recognize what those
558
00:34:34.989 --> 00:34:37.389
things are, well, let's just
go with the generalist thing. Well,
559
00:34:37.550 --> 00:34:42.699
now you have constantly you're able to
put out the basically says sweet fish doesn't
560
00:34:42.699 --> 00:34:45.420
want to be a generalist. I
know all about being a generalist. Let
561
00:34:45.460 --> 00:34:49.739
me tell you what it means to
be a generalist. or sweet fish used
562
00:34:49.739 --> 00:34:52.610
to be a generalist, just like
many organizations out there, and you haven't
563
00:34:52.610 --> 00:34:57.570
had the traction you want. Let
us help you become a specialist. So
564
00:34:57.650 --> 00:35:00.449
you know how we're seeing. We
we're basically taking our personal story were emulating
565
00:35:00.530 --> 00:35:04.809
it with the narrative that our customers
want or the narrative that we want to
566
00:35:04.849 --> 00:35:07.840
put out about our own company,
and then we're trying to marry that narrative.
567
00:35:07.880 --> 00:35:10.199
So they say, I want to
do business with a company that understands
568
00:35:10.519 --> 00:35:14.760
from generalist to specialist. And that
was just one little small nuance. So
569
00:35:14.840 --> 00:35:17.760
imagine if we had more time or
people were taking more time right to figure
570
00:35:17.800 --> 00:35:22.309
that out, and then they can
now mirror their personal story with the business
571
00:35:22.349 --> 00:35:25.309
story, with the narrative they want
to tell future customers. And I can
572
00:35:25.349 --> 00:35:30.989
definitely tell and would certainly recommend to
the audience it is helpful to sit down
573
00:35:30.989 --> 00:35:34.510
and do these things by yourself,
to sit down with someone like Chris and
574
00:35:34.670 --> 00:35:37.699
help them getting a fresh perspective on
it shoot. I mean you could even
575
00:35:37.739 --> 00:35:39.900
do this with a close friend and
walk through them. They're going to bring
576
00:35:39.940 --> 00:35:44.380
a fresh perspective. But then,
of course, someone like Chris, who's
577
00:35:44.420 --> 00:35:46.420
an expert and store storytelling, he's
going to be able to find the trend
578
00:35:46.460 --> 00:35:51.369
of the story much faster and help
you work through that. I'm sure you
579
00:35:51.530 --> 00:35:55.010
have like consulting sessions where you help
people outside the sales rebelling. Yeah,
580
00:35:55.010 --> 00:35:58.090
yeah, we call them story sessions, is what we call them. And
581
00:35:58.130 --> 00:36:00.570
and we hop in and we ask
these high level questions and we go deep
582
00:36:00.610 --> 00:36:04.719
and we it's not slow, it's
fast. It's kind of like keep up.
583
00:36:05.159 --> 00:36:07.880
And and I and I'm really bold. I mean, like you know,
584
00:36:07.039 --> 00:36:10.320
we're going through a really tough time. This is not political by any
585
00:36:10.320 --> 00:36:13.760
means. We're going through a tough
time when we're talking about minorities, right,
586
00:36:13.840 --> 00:36:16.320
we're talking about race, and I
think all of that comes into your
587
00:36:16.360 --> 00:36:22.150
own personal story and we're seeing a
rise of emotions throughout the entire you know,
588
00:36:22.230 --> 00:36:25.829
try higher world, because we have
to remember that however we believe in,
589
00:36:25.909 --> 00:36:31.230
identify and think about ourselves in this
world is what's going to manifest itself
590
00:36:31.269 --> 00:36:36.099
out and all the actions that I
take, I know it has been incredibly
591
00:36:36.139 --> 00:36:37.780
helpful for me. I'm already my
mind's already training, of course, thinking
592
00:36:37.820 --> 00:36:42.179
right about how this can be played. Now can't wait to sit down with
593
00:36:42.219 --> 00:36:45.300
the pen and paper, breath,
listen to this and actually go back through,
594
00:36:45.460 --> 00:36:49.969
right down those four stories and take
the time to underline things, circle
595
00:36:50.170 --> 00:36:53.489
things, to tell the narrative and
an interesting, interesting way, even as
596
00:36:53.530 --> 00:36:57.090
we've talked, I've I've certainly picked
up on a few elements and I'm like,
597
00:36:57.130 --> 00:36:59.730
Oh yeah, that is a good
point. And I would challenge you
598
00:36:59.769 --> 00:37:01.760
on this. Is that like,
because we're both believers in God, I
599
00:37:01.800 --> 00:37:05.840
would challenge you to think what's the
story that God has for you currently,
600
00:37:06.079 --> 00:37:07.719
because you know, that's the fifth
story like that, and it really becomes
601
00:37:07.760 --> 00:37:10.519
the first story for a believer.
And and I'm not trying to turn your
602
00:37:10.559 --> 00:37:14.760
podcast into a into a sermon by
anemies, but what I would say is,
603
00:37:15.000 --> 00:37:19.230
like, whatever somebody's believe, higher
belief is, you want what you're
604
00:37:19.269 --> 00:37:22.710
telling yourself to flow within that,
because if not, then we're just creating
605
00:37:22.989 --> 00:37:29.030
internal conflict, like we're guaranteed have
internal conflict. And so I would challenge
606
00:37:29.070 --> 00:37:30.300
you, as a believer, like
to think about that story that God has
607
00:37:30.380 --> 00:37:34.820
for you. Like you said,
I'm his favorite one. Great, okay,
608
00:37:34.900 --> 00:37:38.179
because you're his favorite one. Then
now quit being such a thinker because
609
00:37:38.179 --> 00:37:42.900
you're his favorite one, and go
take action. That's what I would challenge
610
00:37:42.900 --> 00:37:44.369
you, right, and you're like, you know what, you're right,
611
00:37:44.489 --> 00:37:45.929
I'm going to take more action because
I'm God's favorite one. He's going to
612
00:37:45.969 --> 00:37:49.650
protect me he's going to be there
for me whenever I get in a situation
613
00:37:49.809 --> 00:37:52.050
that's rough, that's tough, I
always have an out. Chris, we've
614
00:37:52.050 --> 00:37:57.250
already talked about some very practical things
they can do when it comes to actually
615
00:37:57.289 --> 00:38:00.639
putting it out there. Maybe maybe
even something as short as a Linkedin Post.
616
00:38:00.920 --> 00:38:02.719
You know, you only get about
one hundred characters. It's pretty short,
617
00:38:02.800 --> 00:38:07.840
but enough to tell a compelling story. What are some important elements they
618
00:38:07.880 --> 00:38:10.840
need to get into that post to
be like, here's my story, Bam.
619
00:38:12.199 --> 00:38:14.989
Do you think about like? I
don't. Must Imagine they're going to
620
00:38:15.030 --> 00:38:17.070
have where they were, where they
are and where they want to go.
621
00:38:19.070 --> 00:38:21.949
My imagine that'd be the basic set
up. What else would they want to
622
00:38:21.989 --> 00:38:27.699
think about? Yeah, so the
if we're talking about an individual, Yep,
623
00:38:28.099 --> 00:38:30.699
you have to be thinking about that. I'm talking to an individual.
624
00:38:30.980 --> 00:38:35.780
So I'm an individual talking to an
individual. You know, you saw my
625
00:38:36.059 --> 00:38:38.940
you probably saw my my by post
yesterday was about story breath, and it
626
00:38:39.059 --> 00:38:44.489
was this idea of like people that
tell stories and inappropriate times, that make
627
00:38:44.610 --> 00:38:46.409
no sense, that have no relevance. But if you look at kind of
628
00:38:46.610 --> 00:38:51.289
the structure of it, I literally
was the same way I just ask you
629
00:38:51.329 --> 00:38:54.800
questions. It was like me asking
an individual. Do you struggle with story
630
00:38:54.920 --> 00:38:59.559
breath? Do you struggle with it? Have you thought about this as a
631
00:38:59.639 --> 00:39:02.440
sales manager? Are you tired of
managing people and you want to develop?
632
00:39:02.679 --> 00:39:07.000
So I would see the nuance is
is that when you're putting out content,
633
00:39:07.719 --> 00:39:09.550
don't put out a broad paint struck. Here's what people struggle with, is
634
00:39:09.630 --> 00:39:14.710
that people struggle with telling their story
because they want the story to resonate with
635
00:39:14.789 --> 00:39:21.909
millions and instead you really to resonate
with tens hundreds, because there are many
636
00:39:21.949 --> 00:39:24.860
groups of tens and hundreds. That's
what changed for me. So you know,
637
00:39:24.980 --> 00:39:30.780
my goal is by the end of
by the end of next summer,
638
00:39:30.900 --> 00:39:36.179
so June, I want to have
twenty fivezero followers on Linkedin and the strategy
639
00:39:36.260 --> 00:39:38.889
that shifted where I've seen a lot
of growth of people following now and let
640
00:39:38.929 --> 00:39:43.489
me tell you, I want that
following for impact. I don't want the
641
00:39:43.570 --> 00:39:46.170
following for money. So I know
that's maybe not the platform, but I'm
642
00:39:46.170 --> 00:39:50.489
just making sure everyone knows, like
I want the following because I learned like
643
00:39:50.570 --> 00:39:52.199
I'm learning right now, like I'm
you know, the part of the story
644
00:39:52.239 --> 00:39:55.760
platform is is that I'm working really
hard on. How do you take the
645
00:39:55.800 --> 00:40:00.119
story platform for the individual and really
make it as applical as you can as
646
00:40:00.159 --> 00:40:02.840
a strategy for organizations? And that's
the process I'm in. That's the transition
647
00:40:02.880 --> 00:40:07.429
I'm in. I'm writing. You
know some curriculum around that. But if
648
00:40:07.469 --> 00:40:10.469
you're on Linkedin, speak to an
individual, think about who the individual is.
649
00:40:10.989 --> 00:40:14.510
And here's the thing. Dan,
you know the individual that we're speaking
650
00:40:14.550 --> 00:40:16.670
to and we put out our story, we're speaking to the former Dan,
651
00:40:17.389 --> 00:40:21.780
the former Chris. That's who we're
speaking to. So the tens of hundreds
652
00:40:21.820 --> 00:40:23.900
that I'm going to impact and resonate
with, like, if you think about
653
00:40:23.900 --> 00:40:29.539
be tob growth and what you guys
do within your organization, you're really speaking
654
00:40:30.059 --> 00:40:32.940
to who you were formally, because
you're teaching them the lessons that you've already
655
00:40:32.940 --> 00:40:37.610
learned, and so now you're showing
them the ending of here's the how you
656
00:40:37.690 --> 00:40:39.889
learn this lesson or here's how you
overcome this obstacle. So we have to
657
00:40:39.929 --> 00:40:45.409
almost speak to our former self when
we're posting on on Linkedin or putting out
658
00:40:45.409 --> 00:40:49.570
a podcast or putting on a blog. Speak to your former self. Remember,
659
00:40:50.159 --> 00:40:52.039
how was I feeling when I was
the generalist? How was I feeling
660
00:40:52.199 --> 00:40:55.559
when x happened? How was I
feeling in that moment? Speak to that.
661
00:40:57.199 --> 00:41:00.079
I've certainly use that as a copywriting
technique. I've never thought of myself,
662
00:41:00.159 --> 00:41:04.119
but I always write to the individual
and oftentimes the kind of person I'm
663
00:41:04.159 --> 00:41:07.190
picturing probably could be my past self. Like, if only you knew this,
664
00:41:07.190 --> 00:41:09.989
like this is what I this is
what I would do now. You
665
00:41:10.110 --> 00:41:14.150
know, you writing letters to your
past self, essentially when you're writing content
666
00:41:14.269 --> 00:41:17.269
and giving advice on Linkedin or blog
post or wherever it is right you like,
667
00:41:17.389 --> 00:41:20.739
this is what I wish I would
have known. Is there any final
668
00:41:20.820 --> 00:41:24.739
thoughts you have, Chris, for
audience regarding identifying, amplifying their unique story?
669
00:41:24.780 --> 00:41:32.329
Yeah, so each and every one
of us have a superpower and innate
670
00:41:32.329 --> 00:41:38.090
ability, and the truth of what's
going on right now in our world is
671
00:41:38.289 --> 00:41:44.650
that people are having a tough time
determining that because there's so many distractions,
672
00:41:44.690 --> 00:41:47.719
there's so many other stories that are
almost attacking them, and so they're trying
673
00:41:47.719 --> 00:41:50.960
to figure out who they are.
And you look at social media and it's
674
00:41:50.960 --> 00:41:53.280
the highlight rill of everyone's life.
You looked at Linkedin and I saw a
675
00:41:53.400 --> 00:41:57.679
post recently where lady said is everyone
on linked in just I've everything figured out?
676
00:41:57.960 --> 00:42:01.389
It's frustrating sometimes to see all these
wonderful, great posts, and so
677
00:42:01.429 --> 00:42:06.909
I would encourage people that if you
can look back in your life and you
678
00:42:06.989 --> 00:42:13.349
can say this is my innate ability
because of the situation I was, I
679
00:42:13.469 --> 00:42:15.619
was raised in. I mean I
was raised poor. My first Christmas we
680
00:42:15.739 --> 00:42:21.820
got winter coast from the church.
That poor raised in a small town,
681
00:42:22.619 --> 00:42:24.780
people counting you out, not knowing
whether you're going to get out, is
682
00:42:24.900 --> 00:42:29.900
part of the innatability of I know
how to tell stories because I was always
683
00:42:29.900 --> 00:42:31.409
telling a future story to these people
of what I was going to become and
684
00:42:31.489 --> 00:42:35.130
how is going to get there.
Also, the environment I was in,
685
00:42:35.289 --> 00:42:38.329
community was so important. That's how
you literally got what you wanted as far
686
00:42:38.369 --> 00:42:43.489
as another job or another opportunity.
So I understood the importance of connecting with
687
00:42:43.610 --> 00:42:50.159
people. Every single person has innatabilities
that comes from their past, that comes
688
00:42:50.199 --> 00:42:53.480
from the prism of different things that
occurred in their life. The real issue
689
00:42:54.119 --> 00:42:57.480
is that a lot of people don't
go back in there and they don't dig
690
00:42:57.679 --> 00:43:00.510
deep. It's almost like, well, I'm here now. So I want
691
00:43:00.510 --> 00:43:04.190
to focus on the here and now. So my my last thought for you
692
00:43:05.710 --> 00:43:10.989
is be intentional about going back,
be intentional about looking forward at seventy five.
693
00:43:12.389 --> 00:43:15.659
Be Intentional about looking at the present
moment and ask yourself, what are
694
00:43:15.659 --> 00:43:21.460
the tools I can pull from the
past and who do I need to become
695
00:43:21.500 --> 00:43:24.219
right now? What are my strengths, what are the weaknesses holding me back
696
00:43:24.500 --> 00:43:28.289
to get me to the future?
And if I can begin to just break
697
00:43:28.329 --> 00:43:31.170
my life up and start looking at
that as an equation, it becomes a
698
00:43:31.210 --> 00:43:35.650
little bit easier to tell myself the
right story. It's interesting to be able
699
00:43:35.690 --> 00:43:38.969
to use the past and the future
to helping make sense to the present or
700
00:43:39.210 --> 00:43:44.159
help you figure out what's the story
I'm going to tell about the present and
701
00:43:44.320 --> 00:43:47.079
it's is. It really is all
about like what's behind me and where I'm
702
00:43:47.119 --> 00:43:52.599
going to bring context to who people
are hearing from right now. So,
703
00:43:53.199 --> 00:43:57.949
man, that's exciting and that's great
advice, Chris, working people learn more
704
00:43:58.469 --> 00:44:00.710
about what you have to say.
And where can they follow you? Yeah,
705
00:44:00.789 --> 00:44:05.989
I mean you can find me on
Instagram, on twitter, the four
706
00:44:06.110 --> 00:44:09.659
stories. I would say Linkedin is
probably where I put the most thoughtful content
707
00:44:09.820 --> 00:44:15.500
out. If you want to find
me on the website, it's wwwd Chris
708
00:44:15.579 --> 00:44:19.380
Watsoncom, but I would say generact
me on Linkedin, send a DM.
709
00:44:19.460 --> 00:44:22.900
Let's set up some time. We'll
get into a fifteen, fifteen minute story
710
00:44:22.980 --> 00:44:24.849
sessions. Is What I do,
rapid fire. Let's get into it,
711
00:44:25.570 --> 00:44:29.650
you know, no feelings, hurt, no punches, let's just go and
712
00:44:29.809 --> 00:44:32.889
we dive deep and I asked some
really high level questions and man, I
713
00:44:34.130 --> 00:44:36.449
just want to I want to say
one more thing, is that I appreciate
714
00:44:36.489 --> 00:44:42.119
you sharing your story. I appreciate
you sharing you know these situations and a
715
00:44:42.199 --> 00:44:45.559
lot of people are nervous. They're
nervous to share that moment. But this
716
00:44:45.960 --> 00:44:49.519
moment that you shared, what you
don't even know is that now we have
717
00:44:49.679 --> 00:44:52.909
four or five things to connect on. I haven't I have a kid.
718
00:44:52.989 --> 00:44:54.630
You have a kid. You were
newly married, I'm newly married. Like
719
00:44:54.789 --> 00:44:59.710
we have so many levels and layers
to now connect on, and the problem
720
00:44:59.750 --> 00:45:04.150
is is people are missing out on
opportunities to connect with others, whether that
721
00:45:04.269 --> 00:45:09.059
helped them professionally, personally, relationally, spiritually, mentally, mentor whatever it
722
00:45:09.139 --> 00:45:14.699
is. They're missing out on those
opportunities because they're not willing to be vulnerable.
723
00:45:14.739 --> 00:45:19.659
And let me see this, Dan
Vulnerability. It's powerful those in the
724
00:45:19.699 --> 00:45:22.570
room that are the most vulnerable or
the most powerful. And here's why.
725
00:45:22.449 --> 00:45:27.809
Because if you're willing to share,
you're willing to open up, it actually
726
00:45:27.809 --> 00:45:30.650
means you already know all your strengths
and weaknesses. You already know the issues
727
00:45:30.690 --> 00:45:34.690
that you had and the things you've
had to overcome. It's when you try
728
00:45:34.730 --> 00:45:37.320
to hide all those and they get
pulled out the now you feel weak.
729
00:45:37.119 --> 00:45:43.000
Thank you so much, Chris.
I really appreciate the compliment and I know
730
00:45:43.360 --> 00:45:45.079
I'm just excited to go down and
sit down and write some stuff down now.
731
00:45:45.800 --> 00:45:49.880
I'm sure there's a few people listening
to this that are like yes,
732
00:45:50.110 --> 00:45:52.070
I mean, they probably already pause
and started writing stuff down before they lost
733
00:45:52.070 --> 00:45:54.630
it. But I think it's going
to be a great episode. I think
734
00:45:54.670 --> 00:45:57.710
a lot of people are to be
blessed by I'm sure there's going to be
735
00:45:58.110 --> 00:46:00.469
quite a few people that are like, what am I finding again? What
736
00:46:00.710 --> 00:46:02.510
do you say it is domain was. I know I'm already thinking. I'm
737
00:46:02.550 --> 00:46:06.579
like, I think I need another
sixty minutes or something. Now. I'm
738
00:46:06.619 --> 00:46:09.739
blessed to be here with you on
this podcast now. Thanks again for joining
739
00:46:09.780 --> 00:46:15.539
us on the show. Thanks.
Brother. Is Your buyer a BBB marketer?
740
00:46:15.980 --> 00:46:19.610
If so, you should think about
sponsoring this podcast. BB growth gets
741
00:46:19.650 --> 00:46:22.849
downloaded over a hundred and thirty thousand
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742
00:46:22.929 --> 00:46:28.489
decision makers. If it sounds interesting, Sin Logan and email Logan at sweetish
743
00:46:28.570 -->
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