1222: 3 Elements Your New Marketing Initiative Must Have w/ Reggie Yativ

WEBVTT 1 00:00:06.599 --> 00:00:11.949 Looking for a guaranteed way to create content that resonates with your audience? Start 2 00:00:11.990 --> 00:00:16.910 a podcast, interview your ideal clients and let them choose the topic of the 3 00:00:17.070 --> 00:00:21.390 interview, because if your ideal clients care about the topic, there's a good 4 00:00:21.429 --> 00:00:25.300 chance the rest of your audience will care about it too. Learn more at 5 00:00:25.379 --> 00:00:33.939 sweet fish Mediacom. You're listening to beb growth, a daily podcast for B 6 00:00:34.060 --> 00:00:38.369 TOB leaders. We've interviewed names you've probably heard before, like Gary Vander truck 7 00:00:38.450 --> 00:00:42.369 and Simon Senek, but you've probably never heard from the majority of our guests. 8 00:00:43.009 --> 00:00:47.009 That's because the bulk of our interviews aren't with professional speakers and authors. 9 00:00:47.609 --> 00:00:51.479 Most of our guests are in the trenches leading sales and marketing teams. They're 10 00:00:51.479 --> 00:00:57.000 implementing strategy, they're experimenting with tactics, they're building the fastest growing BTB companies 11 00:00:57.039 --> 00:01:00.439 in the world. My name is James Carberry. I'm the founder of sweetish 12 00:01:00.520 --> 00:01:03.000 media, a podcast agency for BB brands, and I'm also one of the 13 00:01:03.120 --> 00:01:07.950 CO hosts of the show. When we're not interviewing sales and marketing leaders, 14 00:01:07.150 --> 00:01:11.790 you'll hear stories from behind the scenes of our own business. Will share the 15 00:01:11.870 --> 00:01:15.189 ups and downs of our journey as we attempt to take over the world. 16 00:01:15.790 --> 00:01:26.700 Just getting well, maybe let's get into the show. Welcome back to be 17 00:01:26.819 --> 00:01:30.299 to be growth. I'm Logan Miles with sweetfish media. Today I'm joined by 18 00:01:30.379 --> 00:01:34.049 Reggie Ativ. He is the CRRO and CEO over at a Goa Dot ioh 19 00:01:34.129 --> 00:01:38.930 Reggie, how's it going today, sir? How are you? I am 20 00:01:38.049 --> 00:01:41.650 excited to chat with you. Thank you so much for joining us on the 21 00:01:41.689 --> 00:01:45.530 show today. We're going to be talking about three things that CMOS need to 22 00:01:45.609 --> 00:01:49.920 consider when they are implementing a new marketing strategy. You guys are obviously going 23 00:01:49.920 --> 00:01:53.840 to have some context on that from the streaming perspective for the a little bit 24 00:01:53.879 --> 00:01:57.920 of context to our conversation today. Reggie, can you give us a little 25 00:01:57.920 --> 00:02:00.120 bit of background on yourself and what you and the team at Agra are up 26 00:02:00.159 --> 00:02:06.590 to these days? Yeah, so aga is a company that specialized in building 27 00:02:07.709 --> 00:02:12.430 simple solutions. I'll frame it is as the case. You know, for 28 00:02:12.509 --> 00:02:15.780 developers it means a lot of that love of the building blocks they would need 29 00:02:16.699 --> 00:02:22.500 in an APP will be prepackaged to pre organized. It very easy, you 30 00:02:22.580 --> 00:02:28.099 know, simple, doing a great as DC's and Apis. So we provide 31 00:02:28.180 --> 00:02:34.409 those as d case and Apis for audio, video and live and active streaming. 32 00:02:35.050 --> 00:02:38.289 And once you, as a developer, decided to take on live and 33 00:02:38.370 --> 00:02:44.840 active streaming, for example, you would use one of Agora's free as the 34 00:02:44.960 --> 00:02:50.000 cases go online, download them and embed them into your APP and once you're 35 00:02:50.000 --> 00:02:54.759 ready to go live, then the Laura provides coverage globally. So we haven't 36 00:02:54.759 --> 00:03:02.389 network off two hundred data centers globally that will actually streaming video manage any potential 37 00:03:02.550 --> 00:03:07.629 problem in the video stream because, as you know, nothing's worse than sitting 38 00:03:07.669 --> 00:03:12.229 on a stream and everything stops to choke and and this problems and jitters and 39 00:03:12.310 --> 00:03:16.979 and we actually manage all that complexity in the back end using that soft really 40 00:03:17.099 --> 00:03:22.819 fine. We called itself really fine bit of time network. That actually strange 41 00:03:22.860 --> 00:03:27.849 will be. So come on. Story Short. We give you the package, 42 00:03:27.969 --> 00:03:30.330 the software package as you need, and then we'll also give it the 43 00:03:30.650 --> 00:03:35.810 network to deploy it. There is a lot of tech that we just take 44 00:03:35.930 --> 00:03:39.210 for granted that goes on behind the scenes. But just thinking about the impact 45 00:03:39.250 --> 00:03:43.879 of that, I can't remember. It was a maybe a national championship game 46 00:03:43.919 --> 00:03:47.400 a year or two ago that everyone was up in arms because it stopped streaming 47 00:03:47.520 --> 00:03:51.560 on ESPN, Z, APP or one or the other. I'm going to 48 00:03:51.599 --> 00:03:54.830 say I don't remember the details, but some sort of memory of streaming going 49 00:03:55.150 --> 00:04:00.469 wrong is in my mind in some former fashion. And just taking a second 50 00:04:00.509 --> 00:04:05.789 to appreciate what it takes to actually execute streaming and reaching your audience consistently, 51 00:04:05.990 --> 00:04:09.669 not just getting it there, but, you know, with good quality and 52 00:04:09.789 --> 00:04:13.060 good consistency. There's a lot of things that happen in the background. You 53 00:04:13.139 --> 00:04:16.500 guys are doing great work to enable that for brands. So let's transition, 54 00:04:16.579 --> 00:04:21.420 Reggie, into the conversation today about developing a new marketing strategy, especially if 55 00:04:21.459 --> 00:04:26.769 you are coming to the table as a CMO, at at in a new 56 00:04:26.850 --> 00:04:31.689 position or an upandcoming brand. You guys talk about three things that CMOS need 57 00:04:31.769 --> 00:04:35.089 to keep in mind. The the customer, the audience that you're trying to 58 00:04:35.170 --> 00:04:40.000 reach. What communication platforms are you going to use to engage them, and 59 00:04:40.079 --> 00:04:43.399 then what are the desired outcomes that you're trying to drive and then, you 60 00:04:43.519 --> 00:04:47.160 know, working backwards from there. So in that first step of determining the 61 00:04:47.399 --> 00:04:50.759 customers and audience that you are trying to reach, what are some of the 62 00:04:50.800 --> 00:04:55.589 things that you see best in class marketers doing in this first step here? 63 00:04:55.629 --> 00:05:00.709 Yeah, so thank you, first of all appreciating a previous comment. There's 64 00:05:00.709 --> 00:05:05.709 a lot of complexity in in streaming and last dreaming, and you know we 65 00:05:05.829 --> 00:05:10.220 have a hundred, seventy engineers that dream, dream about that all day, 66 00:05:10.259 --> 00:05:15.740 all night, doing that were do your your question. Let's say I'm starting 67 00:05:15.939 --> 00:05:20.339 over as a CMO and I need to start profiling my target you know my 68 00:05:20.490 --> 00:05:26.170 targets. The first thing I would I would think about as where can I 69 00:05:26.250 --> 00:05:30.050 find them? Where do they live? You know, quote unquote, what 70 00:05:30.250 --> 00:05:34.649 do they spend the most time? And I think everyone, the listeners really 71 00:05:34.649 --> 00:05:41.160 agree that the quite simple answer to that will be over video and more than 72 00:05:41.399 --> 00:05:46.680 that, most of the time your customers would be on their mobile phone. 73 00:05:46.920 --> 00:05:50.350 So you know, whether it's an APP or whether it's on websites or whether 74 00:05:50.389 --> 00:05:54.269 there's something else, they will spend a lot of time on the mobile phones. 75 00:05:54.389 --> 00:05:59.189 That's one second they'll brows and look for things. You know, I 76 00:05:59.389 --> 00:06:04.899 like the previous generations, but people waiting for you to submit them with solutions 77 00:06:04.980 --> 00:06:10.379 or we're waiting for you advertisement to hit them to hear about product. These 78 00:06:10.500 --> 00:06:14.699 generation and the next one will be even more so. There are researchers that 79 00:06:14.779 --> 00:06:19.889 would research, look online, they will join forums, conversations, streaming programs, 80 00:06:20.410 --> 00:06:26.649 they would really be inquiring for what they need. So as market hears, 81 00:06:27.170 --> 00:06:30.810 we have to realize that we have to approach our audience in the way 82 00:06:31.449 --> 00:06:35.879 they understand and also, I would ed another point, in the way that 83 00:06:36.079 --> 00:06:40.639 entices them, the way that makes them excited. I think part of the 84 00:06:40.720 --> 00:06:46.120 bigger challenge, you know, of traditional mediums media is to keep the audience 85 00:06:46.120 --> 00:06:50.189 excited, the current generation and the next one is that patients band is is 86 00:06:50.269 --> 00:06:54.750 very short. They expected to cover a lot of grounds of thirty seconds. 87 00:06:56.069 --> 00:07:01.060 So there's nothing like video or streaming that actually delivers that experience. So if 88 00:07:01.100 --> 00:07:05.579 I wasn't market there, I would look at what brings me better retail. 89 00:07:05.740 --> 00:07:10.300 No investment. What where's my hour wine going to be? And you know 90 00:07:10.740 --> 00:07:15.810 there's many research as much research on that. But you will see that traditional 91 00:07:15.970 --> 00:07:20.089 media build boards and stuff like that, including, by the way, Google 92 00:07:20.209 --> 00:07:25.930 ads. If you look at Google revenue reports seem to be tracking down for 93 00:07:26.129 --> 00:07:29.850 eighteen months now, oh more than that, and the reason for it is 94 00:07:29.889 --> 00:07:34.079 that the pickup for those things is getting weaker and weaker. So as a 95 00:07:34.160 --> 00:07:40.199 CMO, I would you know, normally females will have limited budgets, right, 96 00:07:40.600 --> 00:07:44.350 so that I'll have to direct the dollars to where the Roy is going 97 00:07:44.430 --> 00:07:47.629 to be the highest. And so that's going to be the first point. 98 00:07:47.750 --> 00:07:53.189 The second point is fine. So now that I identify my audience and will 99 00:07:53.230 --> 00:07:57.110 they live, how do I get to them and the maximum speed, the 100 00:07:57.310 --> 00:08:01.660 biggest way possible and maybe spending as less as possible trying to get there? 101 00:08:01.740 --> 00:08:05.819 Right. So where can I get? You know, I would ask myself 102 00:08:05.860 --> 00:08:13.089 how can I get have a million people in the same time listening and hearing 103 00:08:13.290 --> 00:08:16.449 me speaking about a specific product or serves? How can I get that done? 104 00:08:18.050 --> 00:08:20.529 So most people would tell me, YEP, or on my sure, 105 00:08:20.730 --> 00:08:28.319 but online. Again, this generation is not really interested in camped video, 106 00:08:28.480 --> 00:08:31.639 on video that was prerecorded. They want to be there. As it happens, 107 00:08:31.799 --> 00:08:37.759 that wanted a Hashtag life. They wanted happening now, right. So 108 00:08:37.440 --> 00:08:41.549 the other option for me is a CMI would be to look at last treating 109 00:08:41.789 --> 00:08:48.669 and and that's and that's the number two. And maybe point number three is, 110 00:08:48.470 --> 00:08:52.549 while I'm kind of considering my Arrow, I and what is going to 111 00:08:52.629 --> 00:08:56.059 be the best way of getting to as much as many people as possible. 112 00:08:56.899 --> 00:09:01.139 I also want to make sure that the experience that they had with my brand 113 00:09:01.659 --> 00:09:07.700 would be the most favorable, that they feel safe, that they feel comfortable 114 00:09:09.139 --> 00:09:13.570 sharing their feedbacks. I also want to give them the tools to share their 115 00:09:13.610 --> 00:09:18.370 feedbacks. So, for example, if I'm just looking at a precan video, 116 00:09:18.649 --> 00:09:22.289 I can maybe do it comes up, or I can do it comes 117 00:09:22.330 --> 00:09:26.200 down or I can leave a comment that, quite frankly, a lot of 118 00:09:26.240 --> 00:09:30.399 people would not care because that's already in the past. Right. But if 119 00:09:30.960 --> 00:09:35.320 live streaming is happening right now and I want to interact with the host and 120 00:09:35.519 --> 00:09:37.990 tell them, wow, that was really exciting about wow, that's kind of 121 00:09:39.070 --> 00:09:45.149 boring. Over, have a question right this interaction is what make people buy 122 00:09:45.350 --> 00:09:50.909 or what makes your brand more interesting for them than other brands? I hope 123 00:09:50.950 --> 00:09:56.179 I make sense. Kind of a long answer, but hoping makes sense through 124 00:09:56.740 --> 00:10:01.100 everybody. We had to take just a minute today to tell you about our 125 00:10:01.139 --> 00:10:03.259 good friend Donald Kelly. If you're not aware, he's the host of the 126 00:10:03.299 --> 00:10:09.809 sales evangelist podcast and for over one two hundred episodes he's been interviewing the world's 127 00:10:09.850 --> 00:10:15.850 best sales experts, sellers, sales leaders and entrepreneurs who share their strategies to 128 00:10:15.889 --> 00:10:20.730 succeed in sales. One of my favorite episodes on his podcast is episode O, 129 00:10:20.929 --> 00:10:24.279 for look for impossible to inevitable in the headline. If you're not yet 130 00:10:24.320 --> 00:10:28.639 subscribed, just search sales evangelist. Wherever you do, you're listening. All 131 00:10:28.679 --> 00:10:33.440 right, let's get back to the show. Yeah, absolutely. I mean 132 00:10:33.679 --> 00:10:37.950 you kind of lead into the second thing that marketing leaders need to think about, 133 00:10:37.990 --> 00:10:41.269 and that is the communication platforms. You know, obviously your expertise is 134 00:10:41.389 --> 00:10:46.029 in live streaming and you made some some good points there about leveraging that sort 135 00:10:46.070 --> 00:10:50.100 of channel. Reggie, can you give us some examples of where B tob 136 00:10:50.299 --> 00:10:56.500 brands have maybe started to experiment with live streaming or they've seen some good results 137 00:10:56.539 --> 00:11:01.059 and and maybe that's around a specific use case of driving engagement to get those 138 00:11:01.100 --> 00:11:05.090 sorts of hand raiser questions where they might not have got that feedback from their 139 00:11:05.129 --> 00:11:09.690 audience via a different platform, those sorts of things. Yeah, well, 140 00:11:09.929 --> 00:11:15.409 it's so I'll try to give you a couple of examples from relevant product is, 141 00:11:15.490 --> 00:11:18.570 services, products and sources. But first, going back to you, 142 00:11:18.759 --> 00:11:24.759 four point. I think if we shouldn't underestim the importance of selecting the right 143 00:11:24.840 --> 00:11:28.759 platform and and for me, as let's say, putting myself in the market 144 00:11:28.759 --> 00:11:33.590 there place. For me, what's important that my experience will be high quality, 145 00:11:33.950 --> 00:11:37.590 which means quality of service will be maintained. Second, it means that 146 00:11:37.950 --> 00:11:43.309 I want to have interruptions and my streaming will be smooth. And third, 147 00:11:43.470 --> 00:11:48.860 that I'll have global reach. Because what if I'm that logo here, entrepreneur, 148 00:11:50.340 --> 00:11:52.100 you know, hat on silly or valley, but I want but my 149 00:11:52.259 --> 00:12:00.179 audience may be invalidador all in Shanghai or in in Europe or anywhere else on 150 00:12:00.299 --> 00:12:03.690 the globe. I want to make sure everyone has the same quality of experience, 151 00:12:03.889 --> 00:12:07.929 right of what service. I think that's, you know, in a 152 00:12:07.049 --> 00:12:11.370 Gore when we wake up in the morning and work with customers. That's what 153 00:12:11.649 --> 00:12:16.960 drives us, is make sure that network is stable, the latency, if 154 00:12:16.000 --> 00:12:20.360 I can get a little technical here, latency is low, so streaming will 155 00:12:20.440 --> 00:12:26.399 be the same and clear. The quality of voice is good, the quality 156 00:12:26.440 --> 00:12:31.509 of the video itself is good, even when it's Hd and the quality is 157 00:12:31.590 --> 00:12:35.909 still good at all over the world. So there's a lot of little parts, 158 00:12:35.029 --> 00:12:41.629 as a little little pieces that, you know, basically creates a nice 159 00:12:41.230 --> 00:12:46.580 live interactive streaming experience. No, going back to your question, I think 160 00:12:46.820 --> 00:12:54.100 one one of the first segments in the market that recognize the power of marketing 161 00:12:54.220 --> 00:13:01.169 their brand through a live, interactive streaming is social services. So whether you're 162 00:13:01.169 --> 00:13:07.850 looking at dating websites like, for example, meet me, that basically started 163 00:13:07.090 --> 00:13:13.240 from advertising the service using live streaming, but then they ended up with basically 164 00:13:13.360 --> 00:13:18.919 making quite a lot of income from the actual streaming activity itself. It became 165 00:13:18.960 --> 00:13:26.480 an activity equally interesting to their customers and the actual dating services right became became 166 00:13:26.559 --> 00:13:33.269 an excitement, exciting activity by itself. A lot of social forums, meeting 167 00:13:33.309 --> 00:13:37.870 points for people, would say, social websites that offer all kind of services 168 00:13:39.149 --> 00:13:46.139 for likeminded people, gaming companies. A lot of those social interactions are not 169 00:13:46.299 --> 00:13:52.980 at the heart of whether that product is going to be a success or not. 170 00:13:52.179 --> 00:13:56.250 So much so, if you launching a new game and you want to 171 00:13:56.330 --> 00:14:00.730 get to a lot of people really fast, what you need to do is 172 00:14:00.850 --> 00:14:07.330 bring a celebrity Gamer and put that celebrity Gamer in front of thousands of millions 173 00:14:07.409 --> 00:14:11.559 of people and let them play the game and let people have the questions and 174 00:14:11.679 --> 00:14:16.759 strategize and right after the session like this, you know thousands of people would 175 00:14:16.759 --> 00:14:22.200 download that game and start playing. So whether you are selling an actual brooders, 176 00:14:22.480 --> 00:14:26.389 and this is like ECOMMERCE, for example, a lot of ECOMMERCE businesses 177 00:14:26.950 --> 00:14:33.909 like Brady live and shop shops and other websites that are doing the ecommerce shows 178 00:14:35.710 --> 00:14:39.220 that, you know, I learned to remember this traditional TV, you know, 179 00:14:39.700 --> 00:14:43.100 stuff that we normally buy when where a stick at home have nothing to 180 00:14:43.139 --> 00:14:48.019 do with our kind of stuff you don't need. So that old school was 181 00:14:48.139 --> 00:14:54.970 one directional communication. Now the the new type of ECOMMERCE websites will offer full 182 00:14:54.210 --> 00:15:01.769 interactive livestream host that will talk to their potential buyers and they will ask questions 183 00:15:01.809 --> 00:15:07.090 about the product and buy right away, like on the spot online, as 184 00:15:07.159 --> 00:15:11.720 it happens. I can give you many examples, but recently I've been on 185 00:15:11.840 --> 00:15:18.039 a channel where basically someone was selling as something as simple as ellipstick online, 186 00:15:18.679 --> 00:15:24.549 a new lipstick she discovered somewhere, and there were twelvezero people on that, 187 00:15:24.269 --> 00:15:28.830 ladies, I would say, on the channel, and a lot of them 188 00:15:28.950 --> 00:15:33.710 bought this right there. So think about how much time you say by reaching 189 00:15:33.789 --> 00:15:39.379 with this new product to directly into those people that would buy. I right. 190 00:15:39.100 --> 00:15:43.899 And maybe the last example. I think it's super relevant. Goold to 191 00:15:45.019 --> 00:15:48.779 know what's going on right now in the world where it's getting harder full people 192 00:15:48.899 --> 00:15:54.929 to go about their normal business. You know, education, for example, 193 00:15:54.970 --> 00:16:00.450 has been really impact in some areas of the world. So people will leave 194 00:16:00.450 --> 00:16:04.600 art to live streaming education, live streaming based education, and we've seen a 195 00:16:04.679 --> 00:16:10.799 lot of update in that space. I can mention a new only ndal, 196 00:16:10.919 --> 00:16:15.879 which is a very it's a global player that is actually doing that. Then 197 00:16:15.919 --> 00:16:21.350 I go to have them just recently migrate millions of users on to an online 198 00:16:21.990 --> 00:16:26.190 educational platform simply because those people have no alternity at this point in time. 199 00:16:26.309 --> 00:16:32.830 But but what I'm trying to give you is a sense of how diverse this 200 00:16:33.059 --> 00:16:37.820 thing is. I mean it's touching everything we do every day. Those are 201 00:16:37.899 --> 00:16:41.779 just a few simple examples. Yeah, those are great examples across very different 202 00:16:41.899 --> 00:16:47.059 industries and very different applications, for sure, Reggie. So the third thing 203 00:16:47.210 --> 00:16:52.690 that we talked about earlier for developing your marketing strategy, after identifying the customers, 204 00:16:52.809 --> 00:16:56.610 realizing the platforms that they're on and then the communication platforms that you want 205 00:16:56.649 --> 00:17:02.799 to go all in on to hopefully see the the largest roy as quickly as 206 00:17:02.919 --> 00:17:07.880 possible. In your efforts there across those channels is looking at okay, mapping 207 00:17:07.880 --> 00:17:11.559 out what are the desired outcomes and then, you know, kind of benchmarking 208 00:17:11.640 --> 00:17:17.069 or reverse engineering your next steps based on the spots that you want to go, 209 00:17:17.710 --> 00:17:22.269 whether it relates to streaming or other channels where? What are some of 210 00:17:22.349 --> 00:17:26.710 your advice in this process for CMOS and other marketing leaders, Reggie, as 211 00:17:26.750 --> 00:17:30.500 they start to set out those those long term outcomes and then start to work 212 00:17:30.539 --> 00:17:37.339 backwards maybe into shorter term goals, whether that's engagement actual you know, pipeline 213 00:17:37.380 --> 00:17:41.819 driven for their sales counterparts, whatever the case might be. What are some 214 00:17:41.940 --> 00:17:45.690 of the best practices that you're seeing marketing teams do in this third step? 215 00:17:47.690 --> 00:17:49.809 So, first of all, a lot of the marketing teams we talked to, 216 00:17:51.250 --> 00:17:56.130 they are asking a lot of the questions about, for example, scale. 217 00:17:56.529 --> 00:18:00.839 When you choose, when you decide to on a day a project and 218 00:18:00.000 --> 00:18:04.720 expose your brand inser way, you want to make sure that the network you 219 00:18:04.839 --> 00:18:10.720 choosing can actually be scaled and and we've seen already use cases where we had 220 00:18:10.839 --> 00:18:17.829 one an hour network and support that one million concurrent users in a single last 221 00:18:17.910 --> 00:18:22.230 gaming event. You can imagine what does that do to the our lot from 222 00:18:22.309 --> 00:18:26.380 this event? Right? The second thing we're working on with them is how 223 00:18:26.460 --> 00:18:32.859 do you measure our lives? So, for example, you know, taking 224 00:18:32.900 --> 00:18:36.940 it on step forward. Maybe each years cats will have different sets of metrics 225 00:18:37.059 --> 00:18:41.569 that they need to look at in terms of what is the successful marketing compaign, 226 00:18:41.890 --> 00:18:47.490 for example, gamers will look at session a duration. So if the 227 00:18:47.930 --> 00:18:53.009 marketing campaign was was good for this game and the line and rank streaming, 228 00:18:53.049 --> 00:19:00.640 all just voice voice collaboration between the Gamers have been successful, then the length 229 00:19:00.759 --> 00:19:04.839 of the session will get extended. People will stay more and and let's say, 230 00:19:06.000 --> 00:19:08.440 instead of five minutes, they will now stay twenty minutes, which which 231 00:19:08.680 --> 00:19:15.269 translates immediately into monetization for those businesses. Right, gamers would look at repented 232 00:19:15.349 --> 00:19:19.750 in this. So if you are a Freni played that game today, will 233 00:19:19.829 --> 00:19:25.859 reggie come back tomorrow? So all of those metrics are helping sales and says 234 00:19:25.900 --> 00:19:30.420 organizations to basically move forward, grow forward, sorry, grow more. In 235 00:19:30.539 --> 00:19:37.460 the specific use case in terms of picking up on user behaviors and feedback so 236 00:19:37.019 --> 00:19:41.289 those live streaming events include a lot of feedback from the others. So collecting 237 00:19:41.329 --> 00:19:48.289 those feedbacks and keep changing your live streaming experience based on the feedback on your 238 00:19:48.369 --> 00:19:55.480 own customers will definitely improve your Eterni investment because you're now serving them with what 239 00:19:55.680 --> 00:19:59.039 they want to hear and you're discontinuing stuff that I was, you know, 240 00:19:59.160 --> 00:20:02.680 less interesting for the right so if you are marketing, you need to look 241 00:20:02.680 --> 00:20:07.150 at the network and in technology that enables you to be quick edgile, implement 242 00:20:07.230 --> 00:20:12.230 changes all the time. Iterate, you know, deploy your you'll have in 243 00:20:12.269 --> 00:20:17.589 a certain way and that tomorrow make changes, and this needs to happen really 244 00:20:17.630 --> 00:20:22.500 quickly. So iteration is really important. And the third one is maybe choosing 245 00:20:22.619 --> 00:20:26.539 wise the in terms of who you partner with, those of expertise. Those 246 00:20:26.539 --> 00:20:30.859 people need to know exactly what they're doing. And sure, I mentioned a 247 00:20:30.940 --> 00:20:37.049 Gora. We are streaming twenty five billion billion minutes a month right now, 248 00:20:37.170 --> 00:20:41.130 which is a lot of live streaming. That, of course, gives us, 249 00:20:41.849 --> 00:20:47.089 you know, the benefit of experience being able to help our customers to 250 00:20:47.210 --> 00:20:52.440 optimize their marketing on a way that is a lot of streaming. That is 251 00:20:52.519 --> 00:20:56.519 definitely a lot of certain love. Well, Reggie, this has been a 252 00:20:56.599 --> 00:21:00.279 great conversation. Anything, if listeners to this episode take one thing away, 253 00:21:00.400 --> 00:21:03.079 is there? Is there anything that you want to call out, that you 254 00:21:03.119 --> 00:21:07.710 want to make sure that they walk away with, or or any parting thoughts 255 00:21:07.750 --> 00:21:11.430 you want to leave listeners with today as we wrap? Yeah, well, 256 00:21:11.509 --> 00:21:15.509 I think selecting a partner for your next marketing of pain is is probably probably 257 00:21:15.589 --> 00:21:19.180 looks complex, but I think if you find a repartners you know, you 258 00:21:19.259 --> 00:21:22.140 will know. I've right away. Of course, there's other aspects. We 259 00:21:22.180 --> 00:21:26.259 didn't spend so much time online. For example, if you serve in European 260 00:21:26.380 --> 00:21:32.380 audience, you need to be GDP, are compliance compliant, and so I 261 00:21:32.539 --> 00:21:37.089 mentioned briefly safety and and and you know, the content needs to be also 262 00:21:37.490 --> 00:21:41.529 safe. So I think I think you know. Before we go, I 263 00:21:41.650 --> 00:21:47.400 want to say that if people think about the next launch of the next brand, 264 00:21:48.039 --> 00:21:52.079 I think the way to go will be to put the money where they 265 00:21:52.119 --> 00:21:56.799 can actually get the highest line and and if they have questions or they need 266 00:21:56.920 --> 00:22:00.750 more information, they can just email me directly. And Reggie at the woor 267 00:22:00.829 --> 00:22:06.630 other vile, oh go to a Gore of the vidio and you know will 268 00:22:06.630 --> 00:22:07.990 be happy to talk to me all. But, Reggie, thank you so 269 00:22:08.190 --> 00:22:11.990 much for joining us on the show today. This has been a great conversation, 270 00:22:11.150 --> 00:22:15.380 sir. Yeah, thank you. Rost to me. I hate it 271 00:22:15.460 --> 00:22:19.660 when podcasts incessantly ask their listeners for reviews, but I get why they do 272 00:22:19.700 --> 00:22:23.859 it, because reviews are enormously helpful when you're trying to grow podcast audience. 273 00:22:25.220 --> 00:22:27.099 So here's what we decided to do. If you leave a review for me 274 00:22:27.180 --> 00:22:32.089 to be growth and apple podcasts and email me a screenshot of the review to 275 00:22:32.210 --> 00:22:36.130 James at Sweet Fish Mediacom, I'll send you a signed copy of my new 276 00:22:36.210 --> 00:22:40.009 book, content based networking, how to instantly connect with anyone you want to 277 00:22:40.089 --> 00:22:42.329 know. We get a review, you get a free book. We both 278 00:22:42.369 --> win.