1170: What Does SEO Have to do With Sales? (Everything) w/ Timothy Warren

WEBVTT 1 00:00:00.000 --> 00:00:04.200 Are you trying to establish your brand as a thought leader? Start a PODCAST, 2 00:00:04.679 --> 00:00:09.750 invite industry experts to be guests on your show and watch your brand become 3 00:00:09.789 --> 00:00:14.830 the prime resource for decision makers in your industry. Learn more at sweet phish 4 00:00:14.910 --> 00:00:24.300 MEDIACOM. You're listening to be tob growth, a daily podcast for B TOB 5 00:00:24.420 --> 00:00:28.539 leaders. We've interviewed names you've probably heard before, like Gary Vander truck and 6 00:00:28.579 --> 00:00:32.380 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:33.020 --> 00:00:37.770 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:37.810 --> 00:00:41.929 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:41.969 --> 00:00:46.969 strategy, they're experimenting with tactics, they're building the fastest growing BTB companies in 10 00:00:47.009 --> 00:00:50.280 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:50.359 --> 00:00:53.880 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:53.960 --> 00:00:58.159 cohosts of this show. When we're not interviewing sales and marketing leaders, you'll 13 00:00:58.200 --> 00:01:00.880 hear stories from behind the scenes of our own business. Will share the ups 14 00:01:00.920 --> 00:01:04.549 and downs of our journey as we attempt to take over the world. Just 15 00:01:04.709 --> 00:01:12.189 getting well, maybe let's get into the show. Hey, everybody logan with 16 00:01:12.269 --> 00:01:15.950 sweet fish here. Before we get straight into today's interview, I wanted to 17 00:01:15.989 --> 00:01:19.819 let you know about another podcast you might enjoy. If you were a regular 18 00:01:19.900 --> 00:01:26.500 listener of this show, you'll probably really like the B Tob Revenue Executive Experience 19 00:01:26.700 --> 00:01:30.219 With Chad Sanderson over at value you selling associates. Chad is a good friend 20 00:01:30.260 --> 00:01:34.489 of ours here at Sweet Fish, a phenomenal podcast host. I really liked 21 00:01:34.650 --> 00:01:40.090 one of his older episodes from probably a year back, with Todd Capony, 22 00:01:40.370 --> 00:01:46.530 the author of the transparency saled. Great conversation about leveraging honesty, transparency and 23 00:01:46.730 --> 00:01:52.439 a value added approach in BB sales. Check out the BB Revenue Executive Experience 24 00:01:52.680 --> 00:01:56.879 With Chad Sanderson on apple podcast for anywhere you do your listen. All right, 25 00:01:57.040 --> 00:02:00.590 now let's really get into the show. Welcome back to be to be 26 00:02:00.750 --> 00:02:04.950 growth. I am your host for today's episode. Nikki Ivy, was sweet 27 00:02:04.950 --> 00:02:08.789 fish media guys. I've got with me today Tim Warren, who is CEO 28 00:02:08.990 --> 00:02:14.389 of Helium Seo. Tim, how you doing today? Hey, I'm doing 29 00:02:14.469 --> 00:02:15.979 great. Nikki. How are you? I'm doing well. The Sun Is 30 00:02:15.979 --> 00:02:19.699 Shn and I can't complain. You know, a lot of folks getting snow 31 00:02:19.819 --> 00:02:24.139 around now and we're going to be talking about Seo and the sales process. 32 00:02:24.659 --> 00:02:30.530 What folks are missing? What what sort of things are on the horizon when 33 00:02:30.530 --> 00:02:34.009 it comes to that? But before we do, Tim I'd loved if you 34 00:02:34.009 --> 00:02:37.289 would give us all just a little bit of background on yourself and what you 35 00:02:37.449 --> 00:02:38.810 and the folks, I hear the am Seo are up to these days. 36 00:02:38.849 --> 00:02:43.050 Yeah, No, Nicky, would love to. So I have been in 37 00:02:43.169 --> 00:02:46.960 marketing for about nine years. Was Seal Entrepreneur. Have built and started several 38 00:02:47.039 --> 00:02:52.879 companies and sold one, and so just quick background. Married of a couple 39 00:02:52.919 --> 00:02:57.879 kids. I really like motorcycles and cars and anything that goes fast and and 40 00:02:58.080 --> 00:03:01.629 Burns gasoline. It's something I probably enjoy. I got my start as a 41 00:03:01.710 --> 00:03:06.949 sales rep so I was a medical student and I decided I want to be 42 00:03:07.069 --> 00:03:09.750 a business owner and I wanted to run companies. So I got a job 43 00:03:09.909 --> 00:03:15.740 and sales selling outdoor advertising for Lamar. That was, you know, ten 44 00:03:15.819 --> 00:03:20.219 years ago and that's kind of where it all started. So been doing sales 45 00:03:20.259 --> 00:03:24.259 and marketing for about about nine years now and today I have pleasure of leading 46 00:03:24.539 --> 00:03:30.849 helium feo. Helium is an engineering technology company focused in the SEO and FEM 47 00:03:30.930 --> 00:03:35.210 space. We work with the largest agencies and some of the best brands across 48 00:03:35.250 --> 00:03:38.090 the nation and what we help them do is build really strategic at the O 49 00:03:38.129 --> 00:03:44.080 and sem campaigns to drive leads and sales to their websites and help grow their 50 00:03:44.159 --> 00:03:46.520 companies and their sales process. You guys, y'all can't see this because we 51 00:03:46.599 --> 00:03:51.599 only published the audio here, but the way that Tim's smiled when he talks 52 00:03:51.599 --> 00:03:58.949 about his times the sales person just really touched my listen. is where you 53 00:03:59.069 --> 00:04:00.590 take your lumps. For a lot of us, right is where you pay 54 00:04:00.629 --> 00:04:03.430 your dues. But you know we're lucky if we come out of it with 55 00:04:03.669 --> 00:04:06.030 with a lot of some of the the fond memories that I can see on 56 00:04:06.110 --> 00:04:10.340 your face that you must have. So that's that's another show I have to 57 00:04:10.419 --> 00:04:13.939 have you back for. But but for now, what what I'm interested when 58 00:04:13.939 --> 00:04:16.699 I hear you talk about this and just when to think about my experience and 59 00:04:16.939 --> 00:04:21.180 on sales teams, in our relationship with you know, Marketing Teams in the 60 00:04:21.259 --> 00:04:28.410 folks in charge of leveraging and capitalizing on Seo. Do you find that for 61 00:04:28.490 --> 00:04:31.490 a lot of organizations because of all of the buzzy things folks are doing now. 62 00:04:32.009 --> 00:04:35.129 The Seo, it's kind of looked at us sort of been an old 63 00:04:35.170 --> 00:04:39.680 school afterthought kind of thing. Or what do you what do you see there? 64 00:04:40.360 --> 00:04:44.079 Yeah, they here's that's actually a really good question because if you go 65 00:04:44.160 --> 00:04:46.319 online today and you're reading them, you know you're on hot spots blog and 66 00:04:46.360 --> 00:04:49.959 you know you're reading gardener or, you know, e marketer or whatever it 67 00:04:50.120 --> 00:04:55.069 is you follow online, you know a seo andcm or talked about. It's 68 00:04:55.069 --> 00:04:59.189 kind of stapled. But they're I feel like in some cases they're they're pushed 69 00:04:59.269 --> 00:05:01.910 more to the like traditional advertising of like yeah, Radio and TV, you 70 00:05:01.990 --> 00:05:05.230 got to have them, but the real key today is account base marketing, 71 00:05:05.269 --> 00:05:10.060 or you know, it's thanks this social strategy, right and and those things 72 00:05:10.100 --> 00:05:13.500 are kind of thought as the new and the HIP and the sexy marketing campaign. 73 00:05:14.139 --> 00:05:16.620 But you know, obviously, being an SEO company, you know we 74 00:05:16.699 --> 00:05:19.779 would disagree with that. But we've got some data behind that and let me 75 00:05:19.860 --> 00:05:24.129 tell you why. For most of our clients, you know, we recommend 76 00:05:24.170 --> 00:05:28.529 a well diversified media approach. Right, you got to have radio and TV 77 00:05:28.730 --> 00:05:31.170 and print and billboard and out at home and and social and all the different 78 00:05:31.209 --> 00:05:35.279 components. But the digital strategy around Seo and SCM, that's never going to 79 00:05:35.319 --> 00:05:38.959 go away. The reason it's not going to go away is, you know, 80 00:05:39.120 --> 00:05:44.000 Google gets sixty six billion searches per month. It's has ninety five percent, 81 00:05:44.079 --> 00:05:46.360 ninety three percent of the market here and as long as people use their 82 00:05:46.439 --> 00:05:50.189 phones to search, Google at Seo's not going anywhere, and so it's a 83 00:05:50.350 --> 00:05:54.670 core component to your strategy. What I do tell people, though, they 84 00:05:54.870 --> 00:05:57.870 he is, is depends on the size brand you are. If you're just 85 00:05:58.029 --> 00:06:00.870 getting started and you're a growth packer, there's a really good book I'd Recommend 86 00:06:00.910 --> 00:06:04.980 Reading the Gabriel Weinberg, is called traction and basically in the book he talked 87 00:06:05.019 --> 00:06:09.259 about there are actually, I'm sorry, Gin know wickm I think wrote that 88 00:06:09.300 --> 00:06:13.220 book, but he talks about there being twenty three traction channel of Seo is 89 00:06:13.300 --> 00:06:15.019 one of them. But it doesn't work for every business. Right. So 90 00:06:15.019 --> 00:06:18.329 if you're just getting on the ground and you're starting or your smaller company at 91 00:06:18.370 --> 00:06:21.410 the O is one of twenty three options, that may or may not be 92 00:06:21.529 --> 00:06:25.490 the best way to start. You know, you might find social media is 93 00:06:25.689 --> 00:06:28.370 the best way to get your product off the ground, but as you get 94 00:06:28.490 --> 00:06:31.850 larger, you should always at Feo to the component, because it's people can 95 00:06:31.920 --> 00:06:35.199 find you online. You need to be found online. Yeah, exactly. 96 00:06:35.319 --> 00:06:40.639 In you sort of speak a lot to what we try and capitalize on a 97 00:06:40.759 --> 00:06:44.639 sweetish media and what we what we teach the folks who we take on his 98 00:06:44.759 --> 00:06:46.269 clients to capitalize and I think you and I spoke a little bit about this 99 00:06:46.350 --> 00:06:50.949 offline in in our pre interview. But it's like this. If awareness is 100 00:06:51.110 --> 00:06:56.269 important to you and you want to be where people are when they're looking for 101 00:06:56.470 --> 00:06:59.550 what you have, we're looking for who you are. The way that, 102 00:06:59.709 --> 00:07:05.100 for instance, the way that Google treats podcasts right and the the hidden or 103 00:07:05.180 --> 00:07:11.339 un I think, UNTAPPED SEO value there. It's so huge. Right, 104 00:07:11.500 --> 00:07:16.449 if I'm whether I'm searching for Tim Warren or searching for a podcast about be 105 00:07:16.649 --> 00:07:21.009 to be Gross, if I'm searching for that, this podcast comes up and 106 00:07:21.129 --> 00:07:25.730 it comes up podcast or they're google is prioritizing those. Now, listen, 107 00:07:25.769 --> 00:07:29.490 not to tomorrow norn about podcast but to your point about this. This is 108 00:07:29.569 --> 00:07:34.079 not something that people are talking about or had even you know, stretch the 109 00:07:34.120 --> 00:07:36.959 surface on when it comes to how to capitalize on these things. What are 110 00:07:38.000 --> 00:07:44.040 some of the other channels that that have sort of these hidden SEO value in 111 00:07:44.199 --> 00:07:46.910 it? Yeah, that's a really good question. I think one of the 112 00:07:46.069 --> 00:07:51.029 first things that people don't think about and myths is content your company already has 113 00:07:51.149 --> 00:07:57.389 created. So if your company is creating white papers and case studies and newsletters 114 00:07:57.470 --> 00:08:00.740 and all this content, or maybe you guys have an internal Wiki. Right, 115 00:08:00.740 --> 00:08:03.540 you have a you have an internal wiki. You've got tons of technical 116 00:08:03.579 --> 00:08:05.339 information there. You know, depends on whether you work at a tech company 117 00:08:05.339 --> 00:08:09.540 or SASS company or whatever. You probably have data, you know, like 118 00:08:09.740 --> 00:08:13.850 out the Wazoo that could be turned into content very easily that the client facing 119 00:08:13.930 --> 00:08:18.009 on the website. They would have s AFO and SEO value. Right. 120 00:08:18.329 --> 00:08:22.290 Videos another one. Right. So Google is currently if you look at Youtube 121 00:08:22.290 --> 00:08:26.329 and most video platforms, they measure based on engagement, right. So it's 122 00:08:26.370 --> 00:08:28.800 not based on the keywords in the video title and the transcript. It's more 123 00:08:28.839 --> 00:08:33.200 based on the engagement of the video, which is how Google determines the value 124 00:08:33.320 --> 00:08:35.120 in the dwell time. But at the same time, transcripts matter, and 125 00:08:35.240 --> 00:08:39.679 so if you're creating a lot of video. That's a really good thing for 126 00:08:39.840 --> 00:08:43.070 Seo because people come to the page, it helps drive dwell time and obviously, 127 00:08:43.190 --> 00:08:46.950 you know do all times of the only factor of that Seo, but 128 00:08:46.070 --> 00:08:50.389 it's definitely one of the two hundred right. Like Google looks at stuff like 129 00:08:50.389 --> 00:08:54.230 that. So that's another option. I think any of the emerging you know, 130 00:08:54.350 --> 00:08:58.940 podcasts or social media content. The challenge with those is that oftentimes Google 131 00:08:58.980 --> 00:09:03.659 doesn't have a perfect way to analyze those right because it's too easily spam so 132 00:09:05.340 --> 00:09:09.860 they don't use social signals as much as people believe they do. And you 133 00:09:09.899 --> 00:09:11.649 know, if anyone wants to talk offline about that, I'll have long conversation 134 00:09:11.690 --> 00:09:16.009 around Google's Algorithm and actually what's involved in it. But social signal is one 135 00:09:16.049 --> 00:09:20.889 of the problems is they're easily faked and spammed. So Google does not really 136 00:09:20.929 --> 00:09:24.169 look at, you know, how many facebook likes to this post get, 137 00:09:24.480 --> 00:09:26.639 because you could easily fake that. Right. You can have a whole team 138 00:09:26.679 --> 00:09:31.519 of peoples like everything and then it stands the algorithm. So but generally what 139 00:09:31.600 --> 00:09:35.440 I tell clients and companies is look for all the content you already have that 140 00:09:35.519 --> 00:09:37.480 you've not thought about that could be client facing. Throw that up on the 141 00:09:37.519 --> 00:09:41.230 website, you know, put it, I infographic on it and and get 142 00:09:41.269 --> 00:09:43.190 a huge amount of SEO value out of it for sure. So if you're 143 00:09:43.230 --> 00:09:46.789 all listening, go after you. You Got Digging for goal out here like 144 00:09:48.149 --> 00:09:52.940 and on the on the work you've already done. That's incredible. So talk 145 00:09:52.980 --> 00:09:56.820 a little bit more about where we're what we're talking about in Seo and the 146 00:09:56.860 --> 00:10:01.500 value where they feed into the sales process. Help sort of connect the dots 147 00:10:01.539 --> 00:10:05.779 there for people. Yeah, that's great, Niki. So here's why Seo 148 00:10:05.899 --> 00:10:09.129 is important and we tell most businesses it's worth doing so. If you're if 149 00:10:09.129 --> 00:10:13.850 your company does outbound sales, right, and this is a beat of the 150 00:10:13.289 --> 00:10:18.330 you know, growth podcast, right, so most of your companies probably do 151 00:10:18.529 --> 00:10:22.399 outbound sales. You have a sales team will data has shown that an outbound 152 00:10:22.399 --> 00:10:28.440 sales wrap has a two percent effectiveness rate in closing new business from outreach. 153 00:10:28.799 --> 00:10:31.879 So for every hundred companies that you reach out to, only two are going 154 00:10:31.879 --> 00:10:35.309 to work with you. In bound leads through SEO typically close, and this 155 00:10:35.470 --> 00:10:39.190 is this is you know years with the data, they closed a seventeen percent 156 00:10:39.950 --> 00:10:45.070 clothes rate. So I mean that is that is multiple times higher. Mean 157 00:10:45.110 --> 00:10:50.379 we're talking a factor of even or eight. I'm tire right, inbound leads 158 00:10:50.820 --> 00:10:54.419 from organic closing versus cold outbound. So you know, the two factors you 159 00:10:54.460 --> 00:10:58.100 got to think about is one, with sales people. It's very scalable. 160 00:10:58.139 --> 00:11:01.419 You can hire more sale people, you can do outreach and and obviously with 161 00:11:01.620 --> 00:11:05.129 seo there is a cap. Right, if your keywords get ten thousand search 162 00:11:05.210 --> 00:11:07.049 of a month, there's only so many leads you can get. Totally understand. 163 00:11:07.450 --> 00:11:11.450 But they work really well hand in gloves that. You know, they 164 00:11:11.490 --> 00:11:15.210 work well together because if you have a sales team that's out prospecting, they're 165 00:11:15.250 --> 00:11:18.210 going to be hunting lead, but believes that they get from organic are going 166 00:11:18.210 --> 00:11:20.080 to close much more effectively in a much higher rate, they're going to be 167 00:11:20.159 --> 00:11:24.720 much warmer and they're really good way to feed your sales team. So I 168 00:11:24.759 --> 00:11:28.879 always encourage businesses to think about this as not one or the other. Oh 169 00:11:28.960 --> 00:11:31.399 we do seo or we have a sales team. Now have both. You 170 00:11:31.720 --> 00:11:35.470 must have both, right. You can't grow on Seo alone. It's not 171 00:11:35.830 --> 00:11:39.309 enough. But if you only have your sales repped hunting, they're never going 172 00:11:39.350 --> 00:11:41.389 to have warm leads, it's going to make it hard for them to hit 173 00:11:41.429 --> 00:11:45.149 quota. So they really go well together. There's one of the things I 174 00:11:45.230 --> 00:11:48.620 want to mention, and not to believeror this point, but the other other 175 00:11:48.659 --> 00:11:54.659 piece to consider your media send so feo. Oftentimes businesses will overlook how Seo 176 00:11:54.779 --> 00:11:56.659 and media work together. So let's say that you guys are doing, you 177 00:11:56.740 --> 00:12:01.730 know, outreach the media, you're doing paid social, you're doing radio, 178 00:12:01.850 --> 00:12:05.929 TV, print, you know, anything that's more mass marketing traditional. Typically 179 00:12:05.970 --> 00:12:09.090 what happens and someone sees a billboard, they see a TV out or they 180 00:12:09.129 --> 00:12:13.009 see, you know, some infommercial and business event. The not going to 181 00:12:13.649 --> 00:12:16.320 call that ad immediately and will make an order. Right, no one's going 182 00:12:16.320 --> 00:12:18.320 to do that. But they're going to do later is they're going to remember 183 00:12:18.360 --> 00:12:20.799 your brand and then they're going to google you and try to find you or 184 00:12:20.879 --> 00:12:24.240 Google you versus competitor, and that's when they have brand awareness. So most 185 00:12:24.360 --> 00:12:28.960 of the the topline funnel ends up at a Google search. And so that's 186 00:12:28.960 --> 00:12:33.750 why it's so important to have SEO, is because it makes all of your 187 00:12:33.789 --> 00:12:37.190 traditional media work better when people find you online afterwards, when they search. 188 00:12:37.629 --> 00:12:41.309 Yeah, and then if we and if we really look at the ripple effect 189 00:12:41.389 --> 00:12:45.860 that that has. Right, if you are taking the strain off of your 190 00:12:46.139 --> 00:12:50.659 your sales team of dealing be getting straight beat up. But this to percent 191 00:12:50.820 --> 00:12:54.899 success rate, this build into what they do and and you you enable them 192 00:12:56.019 --> 00:12:58.889 to be able to capitalize on this. The seventeen percent. Think about what 193 00:13:00.090 --> 00:13:03.690 that does for retention. Think about her that does for for culture and for 194 00:13:03.850 --> 00:13:07.690 morale and ways that people, I think, a lot of time to give 195 00:13:07.730 --> 00:13:11.090 up on when they have an Outboundy, when they've sort of committed to just 196 00:13:11.450 --> 00:13:15.600 this outbound strategy. They're right, it's built in. You just got to 197 00:13:15.639 --> 00:13:18.559 be tough enough. But it doesn't have to be that way. It doesn't 198 00:13:18.679 --> 00:13:22.759 and and the thing that will, you know, make it not have to 199 00:13:22.799 --> 00:13:24.600 be that way isn't always the new shiny thing, right. Isn't always a 200 00:13:24.639 --> 00:13:28.629 new shiny abum strategy. It is this thing that's, or at least it 201 00:13:28.669 --> 00:13:31.789 could be for a lot of organizations, as you as you laid out for 202 00:13:31.870 --> 00:13:35.470 us. You know, this thing that's sort of been here the whole time 203 00:13:35.110 --> 00:13:41.620 and only just now is able to be used in these ways that that enable 204 00:13:41.779 --> 00:13:46.340 these teams, because the team you talk about this. I've been that that 205 00:13:46.500 --> 00:13:50.539 girl, these outbound sales you've been at to us see you. Yeah, 206 00:13:50.940 --> 00:13:54.500 you know, I mean like it's a grind. Is a grind, and 207 00:13:54.100 --> 00:13:58.450 the more, as a leader that folks, you know, sort of broad 208 00:13:58.570 --> 00:14:01.210 in their idea of what they can do to enable US folks, the the 209 00:14:01.370 --> 00:14:05.289 better. So thank you so much for laying that out. I did also 210 00:14:05.370 --> 00:14:09.480 like the way you talked about looking at the the media spend alongside what it 211 00:14:09.600 --> 00:14:13.799 takes to to six be successful at Seo, because I think a lot of 212 00:14:13.840 --> 00:14:18.960 the time, you know, there are folks who their mindset is that, 213 00:14:18.159 --> 00:14:20.799 yeah, we're just going to have to bite the bullet and spend all this 214 00:14:20.960 --> 00:14:24.629 money on over here, when again, Yep, it might have have to 215 00:14:24.669 --> 00:14:31.350 be that way. So thank you for for making Seo seexc for us again 216 00:14:31.509 --> 00:14:39.259 today. I did it. I went there, fell there without screwing it 217 00:14:39.340 --> 00:14:43.419 up. So, yeah, I won't play before before we move on to 218 00:14:43.500 --> 00:14:45.899 the next thing, I want to give you a chance to is there anything 219 00:14:45.940 --> 00:14:50.139 else you want to leave with us about Seo in general, seos as specifically 220 00:14:50.259 --> 00:14:56.129 for change to sales folks in the sales process. Yeah, no, absolutely. 221 00:14:56.570 --> 00:14:58.690 There's one lessing I want to say, which is for most of the 222 00:14:58.730 --> 00:15:03.289 organization's probably for people who are listening or watching. You either don't do seo 223 00:15:03.370 --> 00:15:07.360 today or do it to the full capabilities, but it could be a big 224 00:15:07.399 --> 00:15:09.960 addition to to your company. So what I would encourage you guys to do 225 00:15:11.039 --> 00:15:13.000 is explore it and even to coming like helium. You know, we have 226 00:15:13.080 --> 00:15:16.840 a free process where you can talk to any of our sales reps and we 227 00:15:16.960 --> 00:15:20.320 and we actually run the Roi on you know, realistically, is it a 228 00:15:20.360 --> 00:15:22.389 good fit for your company? Because we tell businesses not every business is a 229 00:15:22.429 --> 00:15:26.789 good fit for SEO. Right, I'll use a good example. If you're 230 00:15:26.789 --> 00:15:31.389 a Bob Company and you sell machine tools, right, and your product is 231 00:15:31.470 --> 00:15:35.309 four hundrezero dollars, I mean every every lead is worth a lot of money. 232 00:15:35.350 --> 00:15:37.860 Right, every sales worth a lot of money. But if you guys 233 00:15:37.899 --> 00:15:41.179 sell like, you know, fasteners and screws, you know behind a new 234 00:15:41.220 --> 00:15:45.820 screws you up to sell to get an Roi and Feo like so many right, 235 00:15:46.059 --> 00:15:46.860 you know, you got to be screwing a lot of people. I 236 00:15:46.899 --> 00:15:52.370 guess would be the analogy there. But whatever. Yeah, you got to 237 00:15:52.409 --> 00:15:56.250 sell out of screws and so you know we tell businesses all the time it's 238 00:15:56.330 --> 00:16:00.610 not the right fit for every business, but but for the majority of business 239 00:16:00.610 --> 00:16:03.889 that you'd have some online presence. So if your company doesn't do it today, 240 00:16:03.210 --> 00:16:06.320 what I would come back to them and say, look at Seo. 241 00:16:06.440 --> 00:16:08.799 Is Not supposed to be a faith based spend where we're just going to spend 242 00:16:08.840 --> 00:16:11.399 this and hope it work. No, it's supposed to be an Roi based 243 00:16:11.440 --> 00:16:15.600 metric where we run the math and how many people search this in your Metros? 244 00:16:15.879 --> 00:16:18.909 How many people would then convert on your website, giving your conversion ratios 245 00:16:18.950 --> 00:16:21.549 and given your price of product, how many people would buy and how much 246 00:16:21.549 --> 00:16:22.909 money would you make? So if you run those numbers, it should be 247 00:16:22.950 --> 00:16:26.590 pretty clear whether or not it's a good idea. Yeah, and I love 248 00:16:26.710 --> 00:16:30.470 that. It sounds like you guys are giving folks that perspective for free. 249 00:16:30.509 --> 00:16:33.500 You giving that away right this like will it even work? So letting them 250 00:16:33.620 --> 00:16:37.779 sort of have the proof in the pudding before right, we're making a commitment. 251 00:16:37.820 --> 00:16:42.259 I love it. And so, Natim, that I've successfully picked your 252 00:16:42.299 --> 00:16:45.059 brain and see what I could get out of it, it is time for 253 00:16:45.100 --> 00:16:48.730 you to tell us about what you're putting in it. So tell us about 254 00:16:48.730 --> 00:16:52.370 a learning resource that you've engaged with here recently that is informing your approach. 255 00:16:52.409 --> 00:16:56.809 That's just got you excited these days. Yeah, so I absolutely would love 256 00:16:56.850 --> 00:17:00.610 to. So I'm going to give you, guys a one of the best 257 00:17:00.809 --> 00:17:03.960 online blogs that I actually read. If you have any interests in seo and 258 00:17:03.279 --> 00:17:07.200 how it works and and you know Seo and a digital marketing approach more from 259 00:17:07.200 --> 00:17:11.400 a Google perspective, there's a blog I want to I want to introduce you 260 00:17:11.440 --> 00:17:15.069 guys too. So there's a company called AH refs, so a HR E 261 00:17:15.829 --> 00:17:22.029 F S. they're a software the service company based in Singapore and they have 262 00:17:22.230 --> 00:17:26.950 the second largest backlinked database in the world, next to Google. Fantastic tool. 263 00:17:26.509 --> 00:17:30.660 They're CMOS, a guy named Tim Solo and he writes their blog and 264 00:17:32.019 --> 00:17:37.779 his blog pieces are some of the most well thought out, well composed and 265 00:17:37.980 --> 00:17:41.099 data driven articles I've ever seen. And they actually change their strategy. They 266 00:17:41.099 --> 00:17:45.450 used to post very frequently, you know, less impactful, less effective articles. 267 00:17:45.650 --> 00:17:48.730 Then they started changing into posting once a quarter and posting, you know, 268 00:17:48.930 --> 00:17:53.369 twenty five paid long articles that are amazing. So that's one of the 269 00:17:53.450 --> 00:17:57.369 resources that I've been looking at recently. I mean their articles are gold if 270 00:17:57.410 --> 00:18:00.720 you care about this space in this industry. So I'd recommend looking at Tim 271 00:18:00.799 --> 00:18:06.079 Solo his blog on a trefts. That has been what I've been reading recently 272 00:18:06.119 --> 00:18:10.359 and it is amazing. On it. You just gave me one. I 273 00:18:10.839 --> 00:18:14.589 love when something is recus I do talk to marketers in the you know, 274 00:18:15.029 --> 00:18:17.829 leaders, every day and so a lot of the time y'Alla all reading the 275 00:18:17.910 --> 00:18:21.910 same stuff. So it's refreshing. It's refreshing. That is something wrong with 276 00:18:21.950 --> 00:18:23.470 that, but it's refreshing when you give me something that you know I might 277 00:18:23.509 --> 00:18:26.259 not have come across on my own. So thank you so much for that 278 00:18:26.579 --> 00:18:30.019 and Tim, I am certain that, just like me, everybody listening has 279 00:18:30.059 --> 00:18:33.539 become a fast fan of yours and they're going to want to keep up with 280 00:18:33.619 --> 00:18:36.980 you. So tell us how folks can connect with you. Yeah, totally, 281 00:18:37.339 --> 00:18:41.569 thanks. Thank you. So our company's website is helium and SEOCOM. 282 00:18:42.009 --> 00:18:45.329 You just type in helium Seo. It's an Australian company, so we're not 283 00:18:45.490 --> 00:18:52.569 those guys. To helium and SEOCOM. My email is tim. my first 284 00:18:52.569 --> 00:18:57.200 name Ti am at helium and SEOCOM. You can obviously on our website. 285 00:18:57.200 --> 00:19:00.400 We have our social media profiles. We have our phone number if you guys 286 00:19:00.440 --> 00:19:03.279 want to reach out, but feel pretty too to connect with me online. 287 00:19:03.319 --> 00:19:07.680 I'm also on Linkedin. If you just Google Timothy Warren Helium Seo, I 288 00:19:07.759 --> 00:19:11.470 should pop right up. Feel free to connect with me on Linkedin, send 289 00:19:11.509 --> 00:19:15.589 me messages or send the mill. Would love to answer guys questions or chat 290 00:19:15.670 --> 00:19:18.390 about specific things you have. We love to help and always, always excited 291 00:19:18.390 --> 00:19:22.549 about start a new conversation. Do it, y'all, trust me. We 292 00:19:22.750 --> 00:19:25.660 we had talked offline and he really is a resource. We actually had to 293 00:19:25.660 --> 00:19:30.900 narrow it down two things to cover in this this little podcast. So reach 294 00:19:30.940 --> 00:19:33.420 out. You won't be sorry. Thank you so much, Tim will have 295 00:19:33.539 --> 00:19:37.220 to have you on again because I could fill several shows with the things that 296 00:19:37.259 --> 00:19:40.730 I would like to get from you in terms of ear and knowledge expertise on 297 00:19:40.809 --> 00:19:42.529 this. So for now I have to close it out and just say thank 298 00:19:42.529 --> 00:19:45.130 you so much for being on the show. Thank you my pleasure. Thanks 299 00:19:45.170 --> 00:19:51.250 for having me and look forward to do another one too. Hey, everybody, 300 00:19:51.410 --> 00:19:55.279 Logan with sweetfish here. If you're a regular listener of B Tob Growth, 301 00:19:55.519 --> 00:19:57.119 you know that I'm one of the cohosts of this show, but you 302 00:19:57.240 --> 00:20:00.559 may not know that I also head up the sales team here is sweetfish. 303 00:20:00.880 --> 00:20:04.240 So for those of you in sales or sales offs, I wanted to take 304 00:20:04.279 --> 00:20:08.750 a second to share something that's made us insanely more efficient lately. Our team 305 00:20:08.750 --> 00:20:12.509 has been using lead Iq for the past few months and what used to take 306 00:20:12.549 --> 00:20:18.549 us four hours gathering contact data now takes us only one. We're seventy five 307 00:20:18.589 --> 00:20:22.779 percent more efficient. We're able to move faster without bound prospecting and organizing our 308 00:20:22.819 --> 00:20:27.500 campaigns is so much easier than before. I'd highly suggest you guys check out 309 00:20:27.579 --> 00:20:33.059 lead Iq as well. You can check them out at lead iqcom. That's 310 00:20:33.180 --> 00:20:36.250 Elle, a d iqcom.