Don’t go chasing momentary virality ❌ It never pays off.
Your content goal should be shaped around:
➡️ Entering a community
➡️ Becoming a discussion leader
➡️ Consistently contributing
When you get these things right, you’ll hit the KPIs your exec team is looking for.
✅ Month-over-month growth
✅ Audience relationships (set up to convert)
✅ Long-term ROI growth
Create content so valuable that it doesn’t stop working for you the moment you hit ‘post’.
Your content library isn’t just for ‘right now.’
It’s for always.