Don’t use YouTube like a library ❌
Just like every other social channel, YouTube requires a specific strategy… and most companies haven’t caught on yet.
If you’re burying your best videos with others that aren’t relevant, compelling, or interesting to your audience, you’re missing out on a MASSIVE distribution opportunity.
YouTube will distribute your content for you. For free. If you:
✅ Organize your content into categories
✅ Create content optimized for attention
✅ Listen to your audience and create content they want
You don’t need to stop making other content — product demos, ads, testimonials — you just need to strategically place your content in channels so YouTube can do what it’s best at:
Distributing your content for you.