B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

Your Process is More Important Than the Result

Your Process is More Important Than the Result

In this episode, James & Logan break down a lesson James has been thinking about from a conversation with a friend recently.

Is recent success always an indicator that you have a good process?

More often than not, it won’t be.

James shares how you can avoid letting short term success fooling you into thinking that you have a good process & how to seek out advice on analyzing your process for long-term success.

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