B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

What’s a Demand Funnel? ft. David Lewis

In the latest installment of our deep dive into demand generation, Lesley Crews talks with David Lewis, CEO and Founder of DemandGen International, who actually coined the term “demand generation.”

They discuss the D3 Methodology, which includes the demand funnel.

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