B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

Start Thinking About Go-To-Market as a Product

Are you a marketer looking to uplevel in the current B2B environment? Start talking about go-to-market as a product instead of a strategy.

In this episode, host Dan Sanchez catches up with Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…

  • Why ABM isn’t a better form of marketing, it’s a different form
  • How organizations can view go-to-market as a product, not a strategy
  • 4 questions Sangram’s new book will answer about ABM in customer service

If you like this, you may also like…

Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Leave a Reply

Your email address will not be published. Required fields are marked *