Start Thinking About Go-To-Market as a Product
Are you a marketer looking to uplevel in the current B2B environment? Start talking about go-to-market as a product instead of a strategy.
- Why ABM isn’t a better form of marketing, it’s a different form
- How organizations can view go-to-market as a product, not a strategy
- 4 questions Sangram’s new book will answer about ABM in customer service
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