B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#Sales 16: The Challenge of Recruiting & Retaining Sales Talent w/ Fazilat Nassiri

It takes 6 months for a sales rep to ramp up. 

And in another 6 months, they’ll probably leave. 

Why is it so hard to stop turnover in sales? And who can we blame?

Today, I’m speaking with Fazilat Nassiri, Director of Recruiting at Guild Education, about how we can address these retention problems. 

What we talked about:

  • Why turnover is so high in sales
  • Why meaning and belonging beats a paycheck
  • Why finding a “culture-add” is beats the cult-like “culture fit”

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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