B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#Sales 15: British Tea Cast: Minding Your P’s and Q’s Across the Pond w/ Galem Girmay

How do you adapt to sell overseas?

Say you’re from the U.S. and want to sell in the U.K. — 

Should you go polite (and quietly scandalous), like Downton Abbey… 

Or menacing like a Vinnie Jones character in Guy Ritchie film?

Luckily, you don’t need to rely on pop-culture stereotypes because, in the latest B2B Growth, I catch up with Galem Girmay, Account Executive at Flywire and Co-Founder at RevGenius.

Galem, originally from Sweden, started as a BDR in Boston and now sells across the pond.

We discuss:

  • How objections change overseas (and how to respond)
  • Galem’s 3 most important tips for anyone selling 
  • How to make angry, threatening responses fun (and the mindset you need to do it)

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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