B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

Lessons Learned After 3 ABM Implementations at 3 Companies

In this episode Dan Sanchez talks with Amber Bogie, lead strategist and ABM manager at Degreed, about lessons she’s learned after 3 ABM implementations at 3 companies.

Amber also talked about:

  • How she got started with ABM.
  • How she forecasted and accomplished short term wins.
  • How to better align marketing and sales goals
  • Mistakes she’s made that you should avoid.
  • How to be successful with a one-to-one campaign.

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