B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Lean ABM: Engage Target Accounts Without a Massive Budget

Sweet Fish 00:37:09

In this episode, Dan Sanchez talked with Andrei Zinkevich, CEO at FullFunnel.io, about how to do lean ABM.

If you’re looking for a step-by-step guide that will help you build a reliable demand generation engine, then you’re gonna want to listen to Andrei break his case study down in this episode.

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