B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#HowToPodcast 3: How to Be an Effective Podcast Host (Without a Ton of Expertise)

In this episode, Logan shares the framework that will help you become an effective podcast host, even if you have little-to-no interviewing experience or if you aren’t a subject matter expert on the topic.

Following this 3-step process in the pre-interview conversation, before you hit record on your podcast interview, will set you (and your guest) up for success:

  1. Establish rapport & make your guest comfortable.

  2. Provide an outline for the interview.

  3. Tell your guest exactly what to expect when you hit record.

Check out the blog post that unpacks this framework in even greater detail:

How to Do a Pre-Interview for Your Podcast

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