B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

How to Develop Thought Leadership Without Being The Expert

In this episode, Dan Sanchez talks to P ete Larkin who is the Senior Marketing Director of Angle Point about his process for creating thought leadership content without being a subject matter expert in the industry.

They discussed at length:

  • How to build thought leadership (for other people) in a space you don’t have much technical experience in.
  • How to build thought leadership when your actual thought leaders don’t have much non-billable time.
  • How to leverage analysts and other thought leaders to build thought leadership for your company.

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