B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#H2H 3: Why You Need to Apply Empathy in B2B Marketing w/ Brian Carroll

This #H2H segment is an interview with Brian Carroll, Founder & CEO of Markempa.

We talk to Brian about the need for B2B Organizations to apply empathy in the marketing & sales, if empathy can be taught and why B2B organizations should be empathic and look at the humanity of their customers

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