B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#DemandGen 6: How to Leverage Multiple Paid Media Channels w/ Elliot Manson

People frequently ask: “Which channels should I use for my paid media?”

Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.

What we talked about:

  • Demand generation
  • Paid media channels
  • LinkedIn Analytics
  • Google Analytics
  • Google Ads
  • Knowing what you are tracking 
  • UTMs
  • Targeting your audience
  • Programmatic retargeting

This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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