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Stitcher#ContentBasedNetworking 9: How to Revive a Cold Lead Using Content Collaboration w/ Eric Sharp
In this episode we hear from Eric Sharp, Founder of ProtoFuse.
In this episode, Eric shares the story of an inbound opportunity that went cold post-proposal. By inviting the primary decision maker to be a guest on his podcast (1 to 10), a deeper relationship was established and the sales opportunity is now back from the dead.