B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#ContentBasedNetworking 12: How to Turn Podcast Interviews Into Meetings w/ Chip Rodgers

In this episode we talk to Chip Rodgers, VP of Marketing and Alliances at WorkSpan & host of the Alliance Aces podcast.

Chip shares a few, quick stories about the brand awareness their podcast is developing in the market.

He also discusses how WorkSpan uses their podcast as a strategic way to continue conversations with the guests of their show:

Chip discusses:

  • The opportunity for deeper relationships that happen quickly with podcast guests

  • How his team transitions that into next steps, including:

    • team members listening to episodes & using portions of the conversation as conversation starters

    • doing email outreach to past guests several weeks later on behalf of the executive team to schedule follow up meetings

    • the 50% response rate those email regularly see

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