In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book “Competing on Thought Leadership“.

Today Bob helps us rethink thought leadership. Sharing how to develop exceptional content and create demand for the expertise. Bob defines Thought Leadership as: “The acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. More broadly, and this is important, this as a business strategy, not just a marketing strategy.”

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