B2B Growth: Practitioners

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#CategoryCreation 6: How “Contact Marketing” Got Its Name with Stu Heinecke

In this episode in the #categorycreation series, John interviews Stu Heinecke, who’s known as a Wall Street Journal cartoonist, a Hall of Fame-nominated marketer, and the best-selling author of “How To Get A Meeting with Anyone”.

Stu shares:

1) What Contact Marketing is

2) How Stu gave Contact Marketing its name

3) Why naming a category has helped Stu evangelize this practice and be seen as its leader

4) Advice for anyone seeking to name a category themselves

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