B2B Growth: Practitioners

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#CategoryCreation 3: How to Name Your Category (8 Things to Consider)

In this episode, John and James share 8 things to consider when naming your category.

Here’s a breakdown of all 8 talking points:

1 – plain language vs esoteric

2 – reference an existing idea

3 – balance between the broad and the specific

4 – needs to be available

5 – understand the connotation of the words you use

6 – globally, how well will terms translate

7 – invoke conversation

8 – phonetics

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