B2B Growth: Practitioners

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#CategoryCreation 22: Why Category Creators Need to Create Contrast w/ Brad Zomick

In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed.

Brad explains why if you want the world to see the need for your new category, you have to create sharp contrast with categories that already exist.

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