B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#CategoryCreation 20: When To Go After a New Category w/ Udi Ledergor

In this episode of the Category Creation series, we talk to Udi Ledergor, CMO of Gong.io.

Gong was already a leader of the Conversation Intelligence category, so why did they drop that to pursue the Revenue Intelligence category instead? Udi will share exactly why in our interview.


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