B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#CategoryCreation 19: Why Category Creators Need to Nail Positioning w/ Andy Cunningham

In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective.

Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh.

In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy’s unique approach to uncovering your company’s DNA.


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