B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#CategoryCreation 18: The Category Name Matters Less Than You Think w/ Ryan Bonnici

In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn’t confuse “category creation” with having an “official” category on a site like G2.


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