B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#CategoryCreation 11: Building The Conversational Marketing Category w/ Dave Gerhardt

In this episode of the #categorycreation series, John Rougeux speaks with Dave Gerhardt, VP of Marketing at Drift, who is helping turn conversational marketing into a major new software category.

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