B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#BTC 33: 3 Misconceptions About Thought Leadership (& How to Do It Right)

In this episode of the #BehindTheCurtain Series, James CarbaryLogan LylesDan Sanchez, & Timmy Bauer talk about 3 common misconceptions about thought leadership:

1) You can share things that you aren’t actually doing

2) You can just regurgitate other people’s content & become a thought leader

3) You can become a thought leader without love for the people in your audience

If you like this episode, you’ll probably also love:

Thought Leadership is Achieved, Not Proclaimed

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