B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

#BehindTheCurtain 15: How We Crafted Our Mission & Vision Statements

In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat.

They share:

  • Why we don’t call them our mission & vision statements
  • What we call them instead
  • How to look for red flags as a leader in this process with your team
  • How we bake this language into our day-to-day interactions with our team

For episodes like these, check out all the episodes in the Behind The Curtain series here:


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