In the fourth episode of the #B2BWebsites series, Eric Sharp interviews Joe Sullivan— the “Thinker & Co-Founder” of marketing agency Gorilla 76.

Think of your website as a house. Now, think about improving that house. You have 3 options, you can repaint, rehab, or rebuild.

Eric and Joe explore these 3 options to help you understand how to evaluate which option makes most sense for your organization.

Eric & Joe’s articles referenced in episode:

• Eric’s: Dynamite or Fresh Paint? How to Evaluate a Website Makeover
• Joe’s: If your website were a house: To repaint, rehab or rebuild

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