#B2BTech 1: How LinkedIn Supports B2B Enterprise Tech Solutions w/ Jason Carriere
Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing.
Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects.
From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads.
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Sponsored by Cisco.