#ABM 6: The 3 Types of Alignment Every Marketing Function Needs w/ Jaime Romero
When most of us hear “alignment” we either: A) Yawn because we’re over hearing about it or B) think about #alignment between sales and marketing. But, for #ABM organizations, alignment must be in 2 other areas:
*Alignment between marketing and marketing (yes, you read that right)
*Alignment between marketing and its customers
On this episode, Jaime Romero joined us to discuss alignment (the non-yawning kind).
Jaime Romero is the VP of Global ABM at MRP, billed as “the only enterprise-class predictive ABM platform.”
What we talked about:
i. Driving alignment
ii. Sales and marketing alignment
iii. Marketing and marketing alignment
iv. Marketing and customer alignment
v. Precitive ABM
vi. Contact activation
vii. Actionable insights
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