B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

A Guide to a Better Pricing Model w/ Ajit Ghuman

Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?

Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.

Ajit’s advice: Don’t fear pricing!

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