B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

979: 4 Campaigns that Eliminate Boring B2B Ads w/ Renee Miller

In this episode we talk to Renee Miller, President & Creative Director at Miller Group Marketing.

Check out some of the creative campaigns Renee & Logan discuss in this episode:

MailChimp’s ad on the Serial podcast:

https://qz.com/298094/how-mailchimps-irresistible-serial-ad-became-the-years-biggest-marketing-win/

Owl Labs #WhataHoot Video Series:

https://youtu.be/u0eNmnvZFMM

More on the “Balance the Equation” campaign from GE here:

https://www.fastcompany.com/3067995/ge-wants-to-double-the-number-of-women-working-in-science-and-technology-by-2020


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