B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

949: How Modern Business Teams Make Purchasing Decisions w/ James Gill

In this episode we hear from James Gill, Group Account Director at Kingpin Communications.

James shares…

  1. Buying teams

  2. content consumed

  3. where they go for content

  4. the types of content

  5. the importance of follow-up and nurture”


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